Even nonsense can have an explanation

Airbnb's name doesn't mean what most people think it does. Can you guess?


Published on April 7, 2025


Image: Markus Winkler

If you’ve ever wondered why so many tech companies have names that seem unrelated to their products or services, you’re not alone. Big brands like Google, eBay, Adobe, and Apple, to name a few, have quirky names that seem to be more about the sound or the catchiness of the word rather than the actual meaning of it. But even if the meaning isn’t immediately obvious, it does exist. Did you know the origins of these 12 names?

1

Adobe

Image: Emily Bernal

Many of the go-to software programs for graphic designers, like Photoshop and Illustrator, are made by Adobe. The company’s name comes from Adobe Creek in Los Altos, Californiaa stream that ran behind the founder’s home—named after the type of clay found there.

2

Google

Image: Mitchell Luo

Perhaps the most famous name origin story on this list, Google comes from a misspelling of _googol_—a mathematical term for the number 1 followed by 100 zeros. The name was chosen by Larry Page and Sergey Brin, the company founders, to reflect their goal of building a large-scale search engine.

3

Apple

Image: Maxim Hopman

According to founder Steve Jobs, the company's name was inspired by his visit to an apple farm while he was on a fruitarian diet. However, he also mentioned that it was partially chosen because "Apple" comes before "Atari" alphabetically—one of his competitors at the time.

4

eBay

Image: appshunter.io

Originally called AuctionWeb, eBay got its name from the company’s founder, Pierre Omidyar, who owned a consulting firm called Echo Bay Technology Group. When he couldn’t register echobay.com, he shortened it to eBay.

5

Pixar

Image: Brian McGowan

Early in the animation company’s history, one of its founders suggested the name "Pixer" because it sounded like a made-up Spanish verb for "to make pictures." However, another founder, Loren Carpenter, preferred "Radar" for its futuristic feel. So, they combined the two into a single word: Pixar.

6

Spotify

Image: Heidi Fin

Although Spotify originated in Sweden, the word itself has no meaning in Swedish. According to the story, founders Daniel Ek and Martin Lorentzon were brainstorming names when one of the suggestions was misheard as "Spotify," and it just stuck. The rest is history.

7

Wikipedia

Image: Luke Chesser

Originally launched as Nupedia, a free online encyclopedia, Wikipedia took the first part of its name from the Hawaiian word wiki, meaning "quick" or "fast." The idea was to create a fast, collaborative encyclopedia that anyone could edit.

8

Hulu

Image: Tech Daily

The word "Hulu" has no English definition, but there is an ancient Chinese proverb that describes hulu as "the holder of precious things"—seems quite fitting for a content platform, right?

9

Skype

Image: Eyestetix Studio

If you’ve ever wondered what Skype means, it’s actually a straightforward combination of "sky" and "peer-to-peer." It was originally shortened to "Skyper," but when the founders discovered that name was already in use, they further trimmed it to "Skype."

10

Airbnb

Image: Filios Sazeides

While some assume that Airbnb stands for an "online bed & breakfast" concept, the true meaning of the name is much simpler. The founders, who were the first hosts, bought air mattresses for their guests and created a website called "Air Bed & Breakfast," which they later shortened to Airbnb.

11

Reddit

Image: Brett Jordan

The forum platform for all, Reddit, has a straightforward name derived from the phrase "I read it online." However, as some have pointed out, there is also a Latin parallel to the site’s name—_reddere_—which translates to "render" and can mean "to submit for consideration or approval"—exactly what users do on the site.

12

Etsy

Image: Oberon Copeland @veryinformed.com

If you’re building a brand from scratch, don’t name it after a word that already exists—create your own instead. That’s exactly what Etsy’s founder, Rob Kalin, did. In an interview, he explained that the name was inspired by an Italian expression that sounded like the now-famous brand name and meant "oh, yes."


Decoding

Being a "treasured guest" is not a compliment. This is the hidden meaning


Published on April 7, 2025


Image: Hitesh Choudhary

Have you ever heard "Code Adam" while shopping for groceries at Walmart? Or maybe you’ve heard how "Dr. Firestone" was being paged during a routine hospital visit. They sound like harmless announcements. But behind these ordinary words are secret codes staff use to signal emergencies without causing panic. From hospitals and supermarkets to airports and Disney Parks, these phrases quietly warn employees that something is happening. You hope you never hear them, but if you do, it helps to know exactly what they mean.

1

Treasured guest

Image: Helena Lopes

We all love getting special attention at airports or hotel desks, but if you hear the clerk call you a "treasured guest," don’t feel so flattered. You may not be as VIP as one could think.

In the hospitality industry, "treasured guest" has become a humorous bit of industry folklore to describe someone causing trouble. Maybe a customer yelling at staff over expired coupons, demanding impossible accommodations, or throwing a full-blown tantrum at the front desk. Whatever it is, the phrase has become the staff’s secret way to warn co-workers without escalating the situation in front of the customers. Most guests don’t realize the meaning, but once you know it, you may start hearing it more often. We just hope it’s not about you.

2

Code Adam

Image: Karsten Winegeart

Imagine you’re pushing a shopping cart through Walmart when suddenly the overhead speaker announces, "Code Adam." You can easily assume it’s some kind of employee meeting or cleanup request. But when you see them start locking the exits and moving around, you know something’s wrong.

This code was created in 1994 by Walmart in collaboration with the National Center for Missing & Exploited Children (NCMEC), in memory of the tragic case of 6-year-old Adam Walsh. Adam was abducted from a Sears department store in 1981 while shopping with his mother. His father, John Walsh, later became famous for hosting the TV program America’s Most Wanted and advocating for missing children. Even if Adam’s story ended in tragedy, Walmart created the emergency system in Adam’s memory, and other retailers soon adopted it nationwide, intending to have a quick response to missing or abducted children.

3

Code Blue

Image: Günter Valda

You’re sitting in a hospital waiting room during a routine check-up when you suddenly hear "Code Blue, Room 214." Most people immediately know it sounds serious, even if they are not entirely sure why.

The phrase "Code Blue" is used at hospitals to draw the necessary staff and equipment to perform a resuscitation. It was created in the early 1960s at Beathany Medical Center by Dr. Hughes Day. Before then, hospital resuscitations were often chaotic and poorly coordinated. In 1961, Dr. Day received a grant to build one of America’s first cardiac care centers, and he developed both the Code Blue alert system and the modern crash cart to improve survival rates during cardiac emergencies. Today, the system is used in hospitals across the country, sometimes with specialized versions like "Code Blue Pediatric" or "Code Blue Neonate."

4

Dr. Firestone

Image: Cdn Pages

Imagine visiting a loved one in the hospital when the intercom calmly announces, "Paging Dr. Firectone to the third floor." Your head surely goes, "Dr. Firestone’s probably having a busy day up there." He is, but it’s not what you think.

The phrase is actually a discreet fire alert used to warn staff about smoke, flames, or overheating equipment without frightening patients and visitors. Hospitals adopted these coded announcements after realizing that openly yelling "fire" over loudspeakers could create panic, especially among patients who aren’t able to move quickly. "Code Red" is an alternative used by many health centers today, but it also hints at the situation while keeping hallways calm.

5

Code 10

Image: Blake Wisz

You’re standing at a checkout counter when the cashier picks up the phone and quietly says, "I need a Code 10 authorization." If you think that’s just another way to get a supervisor’s approval or technical issue, think again. In reality, the cashier may suspect the credit card is stolen or fraudulent.

Code 10 was developed through a cooperative effort between major credit card companies like Visa and Mastercard, along with international standard organizations. As credit cards became more common in the 1960s and 1970s, stores needed a discreet way to alert banks about suspicious activity without directly accusing customers and potentially putting employees at danger. When a cashier requests a Code 10, the bank’s operator begins asking yes-or-no questions to assess the situation and guide the employee on what to do next.

6

Code Bravo

Image: CDC

You’ve probably experienced those long airport security lines. The wait is usually uneventful. But sometimes, you can hear "Code Bravo" over the speakers. Maybe it’s a delay, or maybe it’s an issue with luggage. Within seconds, people stop moving, the security line freezes, and exits may even close. It’s something bigger.

Code Bravo is the emergency phrase used by airport security and the Transportation Security Administration to signal a serious security threat, such as an unattended bag, a breach at a checkpoint, or someone slipping into a restricted area. The term comes from the international phonetic alphabet used in aviation and military communications, where "Bravo" represents the letter B. When this is called, security staff immediately lock down affected areas, stop screening lines, and search for the source of the threat. To passengers, it’s sudden and confusing, but to security, it’s a carefully rehearsed response.

7

Code Alpha

Image: Navy Medicine

You are heading back to your cabin on a cruise ship when the speakers announce, "Code Alpha, Deck 7." You may think Alpha is related to the captain, but that’s not the case. It means someone on board is suffering a medical emergency.

The phrase comes from the NATO phonetic alphabet, where "Alpha" represents the letter A. In maritime emergency jargon, it became shorthand for a Priority A medical situation requiring immediate response. Cruise lines such as Royal Caribbean and Disney Cruise Line commonly use the term, though some ships use variations like repeating "Alpha" three times. Once the code is announced, onboard medical teams rush toward the specified deck or cabin. If necessary, stretcher crews are mobilized, and in severe cases, the ship may even divert course toward the nearest port for emergency evacuation. Passengers are enjoying the views, but the staff is running to save a life.

8

10-33

Image: chris robert

Anyone who remembers the CB radio craze of the 1970s probably smiles when they hear "10-4." Movies, truckers, and radio fans turned those number codes into a part of American culture. So if you overhear "10-33" on a police scanner, you might assume it’s just another routine message. But it’s not as simple as it sounds.

The 10-code system was first created in 1937 by Illinois State Police communications director Charles Hopper and later standardized by the Association of Public Safety Communications Officials, better known as APCO. Officers needed short phrases they could understand clearly over crackling radio signals. The 10-33 code commonly means an officer needs emergency assistance. In some departments, it also signals radio silence so dispatchers can focus on the crisis unfolding in real time.

9

Signal 70

Image: Samuel Lopez Cruz

Disney World is amazing, the parks offer something for everyone, and there are things to see wherever you look. But that’s exactly the kind of place where a child can easily disappear into a sea of strollers, balloons, characters, and crowds. For that reason, Disney has developed the "Signal 70," which alerts cast members and security that a child has become separated from their family.

The number comes from older police and emergency radio systems, where "70" was commonly associated with missing persons. Disney adopted the phrase because it allows employees to communicate discreetly without frightening or alarming nearby guests. If a member finds the child, they gently -and magically- escort them to Baby Care Center, where they coordinate the reunion.

10

Echo, Echo, Echo

Image: Alonso Reyes

Cruises are great to relax, enjoying a good book under the sun with a nice drink by the side. Until you hear "Echo, echo, echo" on the speakers. If you do, something is happening somewhere else on the ship.

The code is used among cruise employees to signal that dangerous winds or a navigational hazard are affecting the ship. It comes from the international maritime phonetic alphabet, where "Echo" stands for the letter E. In maritime signalling, the letter traditionally means "I am altering my course to starboard." And, in time, the phrase became associated with urgent ship maneuvers and weather-related warnings. However urgent, the repetition of the word by three doesn’t represent life-threatening situations. It alerts the crew of a certain hazard to prepare while avoiding panic among passengers.

Looking for an extra scoop of literary fun?

Learn more with our Word of the day

otiose

/ˈoʊdiˌoʊz/