BAD IDEAS

Crash and burn: The 10 biggest product fails of all time

Image: Steve Johnson

Not every innovation is destined to succeed. Some ideas might sound promising on paper but fail to meet real-world consumer needs. And these flops aren’t always easy to prevent— even the most successful companies make mistakes that end up costing millions. From the infamous Ford Edsel to Colgate-branded frozen meals, there’s no shortage of failed products that should have never left the drawing board. Join us on a journey through 10 of the biggest commercial failures of all time!

Image: James Yarema

In 1985, Coca-Cola made the bold decision to change its classic formula in an attempt to compete with the rising popularity of Pepsi. The new version, known as "New Coke," was sweeter and aimed at capturing Pepsi's younger customer base. Coca-Cola’s executives believed this shift would boost sales but completely underestimated the emotional attachment millions of loyal Coke drinkers had to the original formula.

Consumer outrage was immediate, and the company was flooded with angry letters, petitions, and protests, all accompanied by disappointing sales. Just three months later, Coca-Cola was forced to reintroduce the original formula under the name Coca-Cola Classic. The episode is now remembered as a cautionary tale about the risks of tampering with beloved brands.

Image: Peter Secan

Though you may have never heard of it, the Edsel was Ford's failed attempt to introduce a new automotive brand in the late 1950s. Marketed as the car of the future and named after Henry Ford’s son, Edsel Ford, the first model featured innovative elements like a push-button transmission and an overall modern design.

Unfortunately, it became a major commercial flop. While Ford executives expected it to dominate its price segment, consumers found the car unattractive and plagued by mechanical issues. The marketing hype had raised expectations so high that the car ultimately failed to live up to them, leading to one of the biggest automotive failures in history.

Image: Bruno Kelzer

Anyone with common sense would know that perfumes and Harley-Davidsons are not exactly a match made in heaven. The rugged, tough image of the motorcycle brand doesn’t align well with the idea of a pleasant fragrance—unless grease and gasoline are your go-to cologne.

Well, despite this being obvious, Harley-Davidson briefly ventured into the fragrance business in the 1990s. The ill-advised idea didn’t last long, as the brand’s consumers were confused by it, and the high-end fragrance market showed little interest. The result? The mismatched perfume was quietly pulled from shelves shortly after its release.

Image: Les Corpographes

While not a complete failure—similar devices made by other companies are still being made after all—the product never lived up to its inflated expectations. When the Segway was introduced in 2001, it was billed as a groundbreaking personal transport device that would revolutionize how people got around in cities.

And while the self-balancing technology was impressive, the high cost that came with it put it out of reach for most consumers. Additionally, city infrastructure wasn’t really designed to accommodate the device, making it impractical for daily use. The original Segway was discontinued in 2020, after almost two decades of poor sales.

Image: Rachel Loughman

Who in their right mind sees a can of baby food and thinks, "We can market this to adults, you know"? Apparently, Gerber's marketing executives did. In 1974, Gerber, a brand known for its baby food, made a puzzling attempt to target adults with "Gerber Singles," a line of pureed meals.

The concept was simple: convenient, single-serve meals for adults seeking quick nutrition. However, most people weren’t interested in eating what felt like astronaut food on a daily basis. As expected, the product flopped almost immediately, with consumers finding the idea unappealing and even infantilizing. It quickly became an industry joke and was swiftly pulled from the market.

Image: Bermix Studio

When companies rush to introduce innovative products for quick profits, they sometimes overlook the testing phase. In 1998, Frito-Lay launched Wow! Chips, a revolutionary product marketed as fat-free snacks made with olestra, a fat substitute that couldn’t be absorbed by the body.

While the idea of guilt-free snacking seemed appealing, the new component caused very unpleasant—and rather laxative—effects on people. The product quickly earned a bad reputation, and consumers avoided it. A few years later, most olestra-based chips were removed from the market.

Image: Christian Allard

What’s with well-established companies trying to venture into the fragrance industry? In the 1980s, Bic, a brand famous for its disposable pens, reliable lighters, and inexpensive razors, attempted to introduce a line of cheap, disposable perfumes. The idea was that consumers would buy fragrance as easily as they would a pen or lighter.

However, the concept of throwaway perfume didn’t resonate with the public, who typically associate perfumes with luxury and longevity. Additionally, the market for cheap perfumes was already oversaturated. Why would consumers choose a Bic perfume over other options? Sales were dismal, and the product quickly disappeared from shelves.

Image: Diana Polekhina

Sometimes companies give too much credit to the bizarre conclusions of hare-brained marketing brainstorm sessions, but rarely as much as when Colgate decided to enter the frozen food market in the 1980s. Colgate Kitchen Entrees offered a range of ready-to-eat meals, from lasagna to roasted chicken.

However, consumers were clearly put off by the idea of buying food from a brand so closely associated with dental hygiene. Unsurprisingly, sales were terrible, as the Colgate name universally evokes thoughts of toothpaste rather than appetizing meals. Remembered as one of the worst marketing decisions in history, the experiment was quickly terminated.

Image: Ivan Torres

You could excuse McDonald’s for trying to expand into the pizza industry. After all, their business is fast food, and pizza is one of the most popular fast-ish food items in the world. They tried their luck with the concept in the late 1980s by introducing the McPizza, hoping to capture a share of the pizza market.

However, the pizzas took too long to prepare, clashing with McDonald’s fast-food model. Additionally, customers didn’t really associate McDonald’s with pizza, preferring their classic menu items instead. As a result, the experiment was short-lived, and most locations phased out McPizza by the mid-1990s.

Image: Dylan Carr

Google Glass debuted in 2013 as a cutting-edge wearable device offering augmented reality. The futuristic glasses allowed users to take photos, access the internet, and receive notifications. Despite the hype surrounding its potential, privacy concerns emerged over the built-in camera, with fears that it could lead to covert surveillance in public spaces.

But what ultimately doomed the concept was its high cost combined with limited functionality for everyday users. More of a prototype than a finished product, Google Glass struggled to find a mainstream market. It was quietly discontinued in 2015, though it is still credited with advancing the trend of wearable technology.

Hospital secrets

What is a "Code Gray" and what you should know if you hear it at the E.R.

A trip to the emergency room can be stressful enough without hearing doctors and nurses speak a language that sounds like a secret code. One minute, someone is asking for medication "STAT," the next there’s a "Code Gray," and another patient is suddenly "NPO." What do those words really mean? Some are official medical terms, others are insider slang, but they all help hospital staff communicate quickly when every second counts. Here are 10 of those codes explained.

The E.R. can be hectic and unpredictable. Most patients are frightened or uncomfortable, but now and then someone becomes aggressive because of pain, confusion, mental illness, or the effects of alcohol or other substances. That’s when you can hear "Code Gray" announced over the speakers.

The code is used to summon security officers to help manage a violent or combative situation. While color codes vary from one hospital to another, Code Gray commonly signals that staff needs extra assistance to protect patients, visitors, and healthcare workers. Even if you know it now, most people in the waiting room never know what happened, and that’s exactly the point.

You have a scheduled surgery, you’re in your bed waiting to be taken to the surgery room, and you ask for a cup of coffee to make the wait lighter. The nurse will probably tell you you’re an NPO. You may think it’s serious, but it’s simply a procedure.

"NPO" is an abbreviation that comes from the Latin phrase Nil Per Os, which means "nothing by mouth." It tells patients they cannot eat, drink, or sometimes even take medication until doctors say it’s safe. The rule is most common before surgery or certain medical tests, when food or liquids could increase the risk of complications or alter the results. It may be frustrating, but it’s an important part of keeping patients safe.

You’ve probably been through the experience of visiting an emergency room, either to get checked or to visit a loved one. In that part of the hospital where everyone is rushing to save lives, you’ve probably heard a doctor asking for the R.C.P. cart or medication "STAT!" It sounds urgent, and that's because it is.

The expression comes from the Latin statim, which means "immediately" or "without delay." Hospitals have used Latin medical terms for centuries, but STAT is one of the few that remains part of everyday conversation. When a doctor says it, the request jumps to the top of the priority list. It doesn’t always refer to a life-or-death situation, but it does mean the medical team needs something done as quickly as possible.

Newborns are always a reason to celebrate at the hospital. Parents usually rest happily next to their child as they receive congratulations from close relatives. However, the hospital is always prepared to handle extremely rare emergencies under "code pink."

If you hear a "Code Pink," it usually means a baby or young child is suspected of being abducted from the hospital. Within seconds, security officers respond, exits may be monitored or blocked, and staff begins following carefully rehearsed procedures. Although different hospitals sometimes use different color codes, Code Pink has become widely recognized across North America as one of the most serious alerts a hospital can issue.

If you’ve ever spent a few days in the hospital, you’ve probably noticed that some patients are walking up and down the halls, while others need help just getting out of bed. When a nurse refers to someone as a "walkie-talkie," it’s actually good news.

This informal expression refers to patients who can walk on their own, use the bathroom without assistance, and handle most basic tasks independently. It’s not an official medical term, of course, but it’s commonly used among healthcare workers because it quickly tells the next shift that the patient requires less hands-on care than many others.

As nurses change shifts, you’ll often hear them give a quick report about each patient. One person may only need medication, while another is described as a "total."

The term is short for a patient who requires total care. They may need help eating, bathing, getting dressed, turning in bed, or moving from one place to another. Although the expression sounds impersonal, it’s simply a practical way for caregivers to communicate how much assistance someone needs.

Most people hear "frequent flyer" and think of an airline reward program. And that’s correct, but in an emergency room, the phrase has a very different meaning.

A frequent flyer is an informal nickname for patients who repeatedly return to the hospital, often due to chronic illness, recurring medical conditions, or other ongoing health issues. Behind the light-hearted nickname is often a difficult reality. Many of these patients are simply dealing with medical problems that require regular emergency care, and the expression is just a way to make the experience a bit lighter among the familiar faces of doctors and nurses.

Not all codes are for patients. The next time you’re in a hospital, look closely at what the nurse is pushing from room to room. It may look like a small rolling desk with a computer on top. Staff often call it a "WOW," short for "workstation on wheels."

As hospitals switched from paper charts to electronic medical records, these mobile computers became essential. Nurses use them to review test results, scan medications, update patient charts, and check doctors’ orders without leaving the bedside. The name sounds funny, but the technology helps caregivers spend more time with patients instead of walking back and forth to a nursing station.

After getting a shot or having blood drawn, most patients never think about where the used needle ends up. It certainly doesn't go into an ordinary trash can.

Hospitals place needles, scalpels, and other sharp medical instruments into special containers designed to prevent accidental injuries. These sturdy, puncture-resistant boxes are sealed when full and safely disposed of in accordance with strict health regulations. This not only protects nurses, but it also protects cleaning crews, waste handlers, and even the public from dangerous needle sticks. It’s one of the most important safety measures in every hospital, even though most patients never notice it.

If you’ve ever watched a medical drama, you've probably seen a patient become so agitated that several staff members rush into the room. In situations like that, a doctor or nurse may ask for a "B-52." But the name has nothing to do with numbers themselves; it actually comes from a medicine.

B-52 is hospital slang for a fast-acting injection used to calm down patients who are severely combative or at risk of harming themselves or others. The nickname comes from a commonly used combination of medications that usually include diphenhydramine, haloperidol, and lorazepam. It’s strictly reserved for when other methods of calming the patient haven’t worked.