Decoding

What “Code Adam” means and why stores take it so seriously

Have you ever heard "Code Adam" while shopping for groceries at Walmart? Or maybe you’ve heard how "Dr. Firestone" was being paged during a routine hospital visit. They sound like harmless announcements. But behind these ordinary words are secret codes staff use to signal emergencies without causing panic. From hospitals and supermarkets to airports and Disney Parks, these phrases quietly warn employees that something is happening. You hope you never hear them, but if you do, it helps to know exactly what they mean.

We all love getting special attention at airports or hotel desks, but if you hear the clerk call you a "treasured guest," don’t feel so flattered. You may not be as VIP as one could think.

In the hospitality industry, "treasured guest" has become a humorous bit of industry folklore to describe someone causing trouble. Maybe a customer yelling at staff over expired coupons, demanding impossible accommodations, or throwing a full-blown tantrum at the front desk. Whatever it is, the phrase has become the staff’s secret way to warn co-workers without escalating the situation in front of the customers. Most guests don’t realize the meaning, but once you know it, you may start hearing it more often. We just hope it’s not about you.

Imagine you’re pushing a shopping cart through Walmart when suddenly the overhead speaker announces, "Code Adam." You can easily assume it’s some kind of employee meeting or cleanup request. But when you see them start locking the exits and moving around, you know something’s wrong.

This code was created in 1994 by Walmart in collaboration with the National Center for Missing & Exploited Children (NCMEC), in memory of the tragic case of 6-year-old Adam Walsh. Adam was abducted from a Sears department store in 1981 while shopping with his mother. His father, John Walsh, later became famous for hosting the TV program America’s Most Wanted and advocating for missing children. Even if Adam’s story ended in tragedy, Walmart created the emergency system in Adam’s memory, and other retailers soon adopted it nationwide, intending to have a quick response to missing or abducted children.

You’re sitting in a hospital waiting room during a routine check-up when you suddenly hear "Code Blue, Room 214." Most people immediately know it sounds serious, even if they are not entirely sure why.

The phrase "Code Blue" is used at hospitals to draw the necessary staff and equipment to perform a resuscitation. It was created in the early 1960s at Beathany Medical Center by Dr. Hughes Day. Before then, hospital resuscitations were often chaotic and poorly coordinated. In 1961, Dr. Day received a grant to build one of America’s first cardiac care centers, and he developed both the Code Blue alert system and the modern crash cart to improve survival rates during cardiac emergencies. Today, the system is used in hospitals across the country, sometimes with specialized versions like "Code Blue Pediatric" or "Code Blue Neonate."

Imagine visiting a loved one in the hospital when the intercom calmly announces, "Paging Dr. Firectone to the third floor." Your head surely goes, "Dr. Firestone’s probably having a busy day up there." He is, but it’s not what you think.

The phrase is actually a discreet fire alert used to warn staff about smoke, flames, or overheating equipment without frightening patients and visitors. Hospitals adopted these coded announcements after realizing that openly yelling "fire" over loudspeakers could create panic, especially among patients who aren’t able to move quickly. "Code Red" is an alternative used by many health centers today, but it also hints at the situation while keeping hallways calm.

You’re standing at a checkout counter when the cashier picks up the phone and quietly says, "I need a Code 10 authorization." If you think that’s just another way to get a supervisor’s approval or technical issue, think again. In reality, the cashier may suspect the credit card is stolen or fraudulent.

Code 10 was developed through a cooperative effort between major credit card companies like Visa and Mastercard, along with international standard organizations. As credit cards became more common in the 1960s and 1970s, stores needed a discreet way to alert banks about suspicious activity without directly accusing customers and potentially putting employees at danger. When a cashier requests a Code 10, the bank’s operator begins asking yes-or-no questions to assess the situation and guide the employee on what to do next.

You’ve probably experienced those long airport security lines. The wait is usually uneventful. But sometimes, you can hear "Code Bravo" over the speakers. Maybe it’s a delay, or maybe it’s an issue with luggage. Within seconds, people stop moving, the security line freezes, and exits may even close. It’s something bigger.

Code Bravo is the emergency phrase used by airport security and the Transportation Security Administration to signal a serious security threat, such as an unattended bag, a breach at a checkpoint, or someone slipping into a restricted area. The term comes from the international phonetic alphabet used in aviation and military communications, where "Bravo" represents the letter B. When this is called, security staff immediately lock down affected areas, stop screening lines, and search for the source of the threat. To passengers, it’s sudden and confusing, but to security, it’s a carefully rehearsed response.

You are heading back to your cabin on a cruise ship when the speakers announce, "Code Alpha, Deck 7." You may think Alpha is related to the captain, but that’s not the case. It means someone on board is suffering a medical emergency.

The phrase comes from the NATO phonetic alphabet, where "Alpha" represents the letter A. In maritime emergency jargon, it became shorthand for a Priority A medical situation requiring immediate response. Cruise lines such as Royal Caribbean and Disney Cruise Line commonly use the term, though some ships use variations like repeating "Alpha" three times. Once the code is announced, onboard medical teams rush toward the specified deck or cabin. If necessary, stretcher crews are mobilized, and in severe cases, the ship may even divert course toward the nearest port for emergency evacuation. Passengers are enjoying the views, but the staff is running to save a life.

Anyone who remembers the CB radio craze of the 1970s probably smiles when they hear "10-4." Movies, truckers, and radio fans turned those number codes into a part of American culture. So if you overhear "10-33" on a police scanner, you might assume it’s just another routine message. But it’s not as simple as it sounds.

The 10-code system was first created in 1937 by Illinois State Police communications director Charles Hopper and later standardized by the Association of Public Safety Communications Officials, better known as APCO. Officers needed short phrases they could understand clearly over crackling radio signals. The 10-33 code commonly means an officer needs emergency assistance. In some departments, it also signals radio silence so dispatchers can focus on the crisis unfolding in real time.

Disney World is amazing, the parks offer something for everyone, and there are things to see wherever you look. But that’s exactly the kind of place where a child can easily disappear into a sea of strollers, balloons, characters, and crowds. For that reason, Disney has developed the "Signal 70," which alerts cast members and security that a child has become separated from their family.

The number comes from older police and emergency radio systems, where "70" was commonly associated with missing persons. Disney adopted the phrase because it allows employees to communicate discreetly without frightening or alarming nearby guests. If a member finds the child, they gently -and magically- escort them to Baby Care Center, where they coordinate the reunion.

Cruises are great to relax, enjoying a good book under the sun with a nice drink by the side. Until you hear "Echo, echo, echo" on the speakers. If you do, something is happening somewhere else on the ship.

The code is used among cruise employees to signal that dangerous winds or a navigational hazard are affecting the ship. It comes from the international maritime phonetic alphabet, where "Echo" stands for the letter E. In maritime signalling, the letter traditionally means "I am altering my course to starboard." And, in time, the phrase became associated with urgent ship maneuvers and weather-related warnings. However urgent, the repetition of the word by three doesn’t represent life-threatening situations. It alerts the crew of a certain hazard to prepare while avoiding panic among passengers.

The universe revealed

Did you know that the moon is upside down in the southern hemisphere?

Did you know that everything we know about the universe makes up only about 5% of it? Even so, there’s still much that might surprise you. On some planets, a year is shorter than a day, while on others it can literally rain diamonds. From the smell of comets to the color of Mars’ sunsets, here are 10 incredible facts about the universe you probably didn’t know.

Perhaps if the Weather Girls had been born on Neptune or Uranus, their famous hit might have had a very different title, because something extraordinary may happen on these planets: it can rain diamonds! The immense pressures in their atmospheres can compress carbon into diamond crystals, which then sink deeper into the planets’ interiors.

If you are reading this at night, step out into your backyard and take a look at the Moon. While we often assume everyone sees the Moon the same way, that’s not true. In fact, the Moon appears "upside down" in the Southern Hemisphere. This happens because your perspective changes relative to the Moon: in the Northern Hemisphere, you’re viewing it from "above" the equator, while in the Southern Hemisphere, observers see it from "below."

Saturn, the second-largest planet in our solar system, has a diameter of about 74,897 miles, making it roughly nine times wider than Earth. Surprisingly, it’s theoretically possible for Saturn to float on water... if only you could find an ocean big enough! This isn’t because of its size, but because of its composition: the planet is mostly made of hydrogen and helium, extremely light gases that make Saturn less dense than water.

Remember that time you got distracted and the steak on the stove got a little burnt? Surprisingly, the smell in your kitchen isn’t too different from what astronauts report after spacewalks. Scientists have noticed that objects returning from space, especially those exposed to the vacuum outside the spacecraft, carry a distinctive odor often described as burnt steak or welding fumes.

It takes Earth about 365 days to orbit the Sun, which is why our year is that long. A day, on the other hand, lasts just 24 hours because that’s how long it takes Earth to complete one full rotation on its axis. But on Venus, things work very differently. A single day on Venus (the time it takes to rotate once on its axis) is about 243 Earth days, making its rotation extremely slow. Surprisingly, a year on Venus is shorter than its day, because it only takes about 225 Earth days for Venus to orbit the Sun. Incredible, isn’t it?

Since we see the Moon in the sky nearly every night, it’s easy to forget that it’s a giant rock floating far away in space. In fact, the distance between Earth and the Moon is about 238,900 miles, so vast that, in theory, you could line up all the other planets in our solar system across that gap!

Mars is famously called the "Red Planet" because its surface is covered in iron oxide (rust), giving it a reddish appearance from afar. But if you were standing on Mars at sunset, you’d get a surprise: unlike Earth’s warm orange, gold, and pink hues, Martian sunsets appear blue. This happens because the planet’s thin, dusty atmosphere scatters sunlight differently, allowing blue light to dominate near the Sun at sunset.

Comets, made of ice, dust, and frozen gases, are truly spectacular to see. But if you could smell them, they might not be so pleasant. As a comet nears the Sun, its ices sublimate, turning directly from solid to gas and releasing various compounds. Among these are sulfur-containing gases, which give off a strong rotten-egg smell.

Scientists can estimate the number of stars in the universe using observations and projections. Astronomers observe a small patch of the sky, count the galaxies and stars there, and then extrapolate those numbers to the entire observable universe. While Earth has an incredible number of sand grains, these calculations suggest that there are far more stars than grains of sand. If you're not impressed yet, remember that many of those stars are much larger than any planet!

If the last fact shocked you, this one will totally blow your mind. While our galaxy has far fewer stars than the entire observable universe, you might be surprised to learn that trees on Earth actually outnumber the stars in the Milky Way. That’s right! Scientists estimate there are roughly 3 trillion trees on our planet, while the Milky Way contains only about 100 to 400 billion stars.