A lesson in good marketing

Did you know that Zipper is a brand and not the name of the product?


Published on December 19, 2025


Image: Jeanson Wong

When thinking about a certain product, we can all point to a brand that is the most known. But sometimes, a brand will be so popular that it will become the generic name of the product. Let’s have a look at 10 brands that have become a synonym for the product’s name.

1

Chapstick

Image: Melissa Di Rocco

A staple in the wintertime, Chapstick is actually a well-known brand of lip balm that has been around since the late 19th Century. With a trajectory that long, it’s no surprise that the name has become synonymous with the product.

2

Crock-Pot

Image: Zhisheng Deng

What family has not been saved by a Crock-Pot on a busy day? This appliance lets you cook food at a steady temperature and a slow pace, and its actual name (slow cooker) reflects that. However, the Crock-Pot brand of slow cookers is so popular that it is used as a generic name.

3

Jacuzzi

Image: Zoe Stefanatou

Jacuzzis are a great way to destress after a hectic week and to relieve body pains. However, what we colloquially call ‘a jacuzzi’ is in fact a hot tub (sometimes called a whirlpool tub). The Jacuzzi company not only sells hot tubs, but also products such as mattresses and towels.

4

Kleenex

Image: Christopher Bill

You might know this one: kleenex are not really called kleenex, but facial tissues. The Kleenex brand offers a wide range of products, most of them paper-based, with tissues being one of the best-known.

5

Memory Stick

Image: Barry A

What do you use for transferring archives and data between computers? If you said ‘Memory stick’, you are wrong (unless it's from the brand Sony). The proper generic name for this device is flash memory storage device.

6

Ping Pong

Image: Lisa Keffer

The name ‘ping pong’ is so common that we sometimes forget that the sport’s actual name is table tennis. Ping Pong is a trademarked name, nearly a hundred years old.

7

Scotch Tape

Image: Jo Szczepanska

The use of ‘scotch tape’ as a generic name is so widespread that it even appears in some dictionaries. However, its correct name is clear adhesive tape, which sometimes is from the Scotch Tape brand.

8

Tupperware

Image: S'well

The prized possession of many mothers around the world, the Tupperware brand is one of the best-known when it comes to kitchen products. Its containers are particularly famous, and the brand name is often used for any plastic container.

9

Zipper

Image: Marcus Urbenz

No one can argue that the word zipper is part of the common lexicon and it’s used in a generic sense. But the word has been trademarked by the Universal Fastener Company since 1917. Similar products from different brands should be called ‘separable fasteners’.

10

Frisbee

Image: C MA

The use of this word as generic involves a legal battle between Wham-O (the original trademark owner) and another toy company that argued that the word ‘frisbee’ had been incorporated into the common language as generic. The court ruled in favor of the original company, so off-brand frisbees are still legally called flying disks.


Blame evolution: 10 reasons why cats are (not) the worst pets


Published on December 19, 2025


Image: Paul Hanaoka

Cats often get a reputation for being difficult, distant, or unreliable pets. People who grew up with dogs sometimes describe them as cold, stubborn, or uninterested in pleasing anyone. This list looks at familiar cat behaviors that can feel frustrating at first, especially to new owners. Seen more closely, these same traits help explain why cats fit comfortably into many homes and why millions of people continue to choose them as companions year after year. Continue reading to discover that your cat truly loves you!

1

They ignore you when you call them

Image: Cats Coming

Calling a cat by name and getting no response is a common experience. Unlike dogs, cats rarely come running just because they are called. This can feel dismissive, even rude, to owners who expect a pet to respond on cue.

What’s often overlooked is that cats evolved as mostly solitary hunters. They did not develop social behaviors centered on following leaders or responding to group signals. Studies and everyday observation show that cats can recognize their names and the sound of their owner’s voice, but they decide for themselves whether to react or not. For many people, this independence means fewer demands for constant interaction and a pet that is comfortable spending time on its own.

2

They knock objects off tables and shelves

Image: Steve Tsang

Many cat owners know the sound: a slow tap, a pause, and then a cup or pen sliding off the edge of a table. Cats often push objects while watching closely, as if waiting for the result.

This behavior is tied to curiosity and learning. Cats use their paws to test how objects move, whether they roll, wobble, or fall. This kind of testing is connected to hunting instincts, where judging motion and distance matters. While it can be annoying, it also shows that cats stay mentally engaged with their environment instead of simply reacting to commands or routines.

3

They seem more attached to places than people

Image: Odile

Some cats appear deeply committed to a favorite chair, window, or room, while paying less attention to following their owners around the house. This can be mistaken for emotional distance.

In reality, cats rely heavily on familiar spaces. Territorial behavior is well documented in feline behavior, and known areas provide safety and predictability. Many cats show affection by choosing to remain near trusted people within these familiar spots. Staying close without constant contact is often how cats express comfort and attachment. It looks like indifference. It usually isn’t.

4

They are difficult to train

Image: Piotr Musioł

Cats can learn routines, such as using a litter box or recognizing feeding times, but they rarely perform tricks or tasks simply to please people. Compared to dogs, they are often labeled "untrainable." Domestication helps explain this difference. Cats were domesticated much later than dogs and retained more independent behavior. Dogs were bred over thousands of years for cooperation with humans, while cats largely adapted themselves to human environments. For many owners, this means living with an animal whose behavior feels consistent and self-directed, rather than shaped by constant training.

5

They sleep for hours at a time

Image: Francesco Ungaro

Adult cats sleep a lot—often 12 to 16 hours a day. This pattern comes from their natural rhythm as predators that conserve energy between short periods of activity. Instead of constant attention-seeking, cats rest when nothing demands their focus. For many households, this makes cats easier to live with, especially for people who value quiet or spend part of the day away from home.

6

They can be picky about food

Image: Piotr Musioł

Cats frequently refuse foods that dogs would eat without hesitation. They are obligate carnivores, meaning their bodies are designed to rely on nutrients found primarily in meat. They require specific amino acids that plant-based foods do not provide. Their selectiveness reflects a digestive system shaped by evolution, not stubbornness. Once owners understand this, feeding routines often become simpler and more predictable.

7

They scratch furniture

Image: Daniel Zopf

Every new couch seems to be noticed immediately. Scratching furniture is one of the most common complaints about cats: sofas, chairs, and rugs often suffer. Scratching serves several purposes. It helps cats stretch muscles, maintain claw health, and mark territory using scent glands in their paws. While scratching can damage household items, the behavior itself supports physical comfort and well-being. Providing appropriate scratching surfaces allows cats to meet this need without constant correction.

8

They bite or nip without warning

Image: Crina Doltu

Some cats nip during play or petting, especially when stimulation becomes too intense. It feels personal, but it rarely is. In many cases, cats show subtle warning signs first, such as tail flicking, ear movement, or muscle tension. Overstimulation, particularly around sensitive areas like the tail or lower back, triggers these reactions. Owners who learn to read these signals often find that cats communicate boundaries clearly and consistently.

9

They wake you up at night

Image: Gayatri Malhotra

Cats are often active early in the morning or late at night, which can interrupt your sleep. This crepuscular pattern comes from hunting instincts, as small prey animals are active at those times. Even indoor cats retain this rhythm. While it doesn’t always align with human sleep schedules, it also means cats can go about life without constant attention during the day, when many households are busiest.

10

They act indifferent, then suddenly seek affection

Image: Meiying Ng

Cats may ignore attention for long periods and then suddenly want closeness. This shift can feel confusing or inconsistent. They usually approach people when they feel calm and secure. Affection offered on their terms often feels different—and more noticeable—than affection given on demand. For many owners, these moments feel meaningful precisely because they happen by the cat’s choice rather than by routine or training.

Looking for an extra scoop of literary fun?

Learn more with our Word of the day

riveting

/ˈrɪvədɪŋ/