A lesson in good marketing

Did you know that Zipper is a brand and not the name of the product?

When thinking about a certain product, we can all point to a brand that is the most known. But sometimes, a brand will be so popular that it will become the generic name of the product. Let’s have a look at 10 brands that have become a synonym for the product’s name.

A staple in the wintertime, Chapstick is actually a well-known brand of lip balm that has been around since the late 19th Century. With a trajectory that long, it’s no surprise that the name has become synonymous with the product.

What family has not been saved by a Crock-Pot on a busy day? This appliance lets you cook food at a steady temperature and a slow pace, and its actual name (slow cooker) reflects that. However, the Crock-Pot brand of slow cookers is so popular that it is used as a generic name.

Jacuzzis are a great way to destress after a hectic week and to relieve body pains. However, what we colloquially call ‘a jacuzzi’ is in fact a hot tub (sometimes called a whirlpool tub). The Jacuzzi company not only sells hot tubs, but also products such as mattresses and towels.

You might know this one: kleenex are not really called kleenex, but facial tissues. The Kleenex brand offers a wide range of products, most of them paper-based, with tissues being one of the best-known.

What do you use for transferring archives and data between computers? If you said ‘Memory stick’, you are wrong (unless it's from the brand Sony). The proper generic name for this device is flash memory storage device.

The name ‘ping pong’ is so common that we sometimes forget that the sport’s actual name is table tennis. Ping Pong is a trademarked name, nearly a hundred years old.

The use of ‘scotch tape’ as a generic name is so widespread that it even appears in some dictionaries. However, its correct name is clear adhesive tape, which sometimes is from the Scotch Tape brand.

The prized possession of many mothers around the world, the Tupperware brand is one of the best-known when it comes to kitchen products. Its containers are particularly famous, and the brand name is often used for any plastic container.

No one can argue that the word zipper is part of the common lexicon and it’s used in a generic sense. But the word has been trademarked by the Universal Fastener Company since 1917. Similar products from different brands should be called ‘separable fasteners’.

The use of this word as generic involves a legal battle between Wham-O (the original trademark owner) and another toy company that argued that the word ‘frisbee’ had been incorporated into the common language as generic. The court ruled in favor of the original company, so off-brand frisbees are still legally called flying disks.

Hospital secrets

What is a "Code Gray" and what you should know if you hear it at the E.R.

A trip to the emergency room can be stressful enough without hearing doctors and nurses speak a language that sounds like a secret code. One minute, someone is asking for medication "STAT," the next there’s a "Code Gray," and another patient is suddenly "NPO." What do those words really mean? Some are official medical terms, others are insider slang, but they all help hospital staff communicate quickly when every second counts. Here are 10 of those codes explained.

The E.R. can be hectic and unpredictable. Most patients are frightened or uncomfortable, but now and then someone becomes aggressive because of pain, confusion, mental illness, or the effects of alcohol or other substances. That’s when you can hear "Code Gray" announced over the speakers.

The code is used to summon security officers to help manage a violent or combative situation. While color codes vary from one hospital to another, Code Gray commonly signals that staff needs extra assistance to protect patients, visitors, and healthcare workers. Even if you know it now, most people in the waiting room never know what happened, and that’s exactly the point.

You have a scheduled surgery, you’re in your bed waiting to be taken to the surgery room, and you ask for a cup of coffee to make the wait lighter. The nurse will probably tell you you’re an NPO. You may think it’s serious, but it’s simply a procedure.

"NPO" is an abbreviation that comes from the Latin phrase Nil Per Os, which means "nothing by mouth." It tells patients they cannot eat, drink, or sometimes even take medication until doctors say it’s safe. The rule is most common before surgery or certain medical tests, when food or liquids could increase the risk of complications or alter the results. It may be frustrating, but it’s an important part of keeping patients safe.

You’ve probably been through the experience of visiting an emergency room, either to get checked or to visit a loved one. In that part of the hospital where everyone is rushing to save lives, you’ve probably heard a doctor asking for the R.C.P. cart or medication "STAT!" It sounds urgent, and that's because it is.

The expression comes from the Latin statim, which means "immediately" or "without delay." Hospitals have used Latin medical terms for centuries, but STAT is one of the few that remains part of everyday conversation. When a doctor says it, the request jumps to the top of the priority list. It doesn’t always refer to a life-or-death situation, but it does mean the medical team needs something done as quickly as possible.

Newborns are always a reason to celebrate at the hospital. Parents usually rest happily next to their child as they receive congratulations from close relatives. However, the hospital is always prepared to handle extremely rare emergencies under "code pink."

If you hear a "Code Pink," it usually means a baby or young child is suspected of being abducted from the hospital. Within seconds, security officers respond, exits may be monitored or blocked, and staff begins following carefully rehearsed procedures. Although different hospitals sometimes use different color codes, Code Pink has become widely recognized across North America as one of the most serious alerts a hospital can issue.

If you’ve ever spent a few days in the hospital, you’ve probably noticed that some patients are walking up and down the halls, while others need help just getting out of bed. When a nurse refers to someone as a "walkie-talkie," it’s actually good news.

This informal expression refers to patients who can walk on their own, use the bathroom without assistance, and handle most basic tasks independently. It’s not an official medical term, of course, but it’s commonly used among healthcare workers because it quickly tells the next shift that the patient requires less hands-on care than many others.

As nurses change shifts, you’ll often hear them give a quick report about each patient. One person may only need medication, while another is described as a "total."

The term is short for a patient who requires total care. They may need help eating, bathing, getting dressed, turning in bed, or moving from one place to another. Although the expression sounds impersonal, it’s simply a practical way for caregivers to communicate how much assistance someone needs.

Most people hear "frequent flyer" and think of an airline reward program. And that’s correct, but in an emergency room, the phrase has a very different meaning.

A frequent flyer is an informal nickname for patients who repeatedly return to the hospital, often due to chronic illness, recurring medical conditions, or other ongoing health issues. Behind the light-hearted nickname is often a difficult reality. Many of these patients are simply dealing with medical problems that require regular emergency care, and the expression is just a way to make the experience a bit lighter among the familiar faces of doctors and nurses.

Not all codes are for patients. The next time you’re in a hospital, look closely at what the nurse is pushing from room to room. It may look like a small rolling desk with a computer on top. Staff often call it a "WOW," short for "workstation on wheels."

As hospitals switched from paper charts to electronic medical records, these mobile computers became essential. Nurses use them to review test results, scan medications, update patient charts, and check doctors’ orders without leaving the bedside. The name sounds funny, but the technology helps caregivers spend more time with patients instead of walking back and forth to a nursing station.

After getting a shot or having blood drawn, most patients never think about where the used needle ends up. It certainly doesn't go into an ordinary trash can.

Hospitals place needles, scalpels, and other sharp medical instruments into special containers designed to prevent accidental injuries. These sturdy, puncture-resistant boxes are sealed when full and safely disposed of in accordance with strict health regulations. This not only protects nurses, but it also protects cleaning crews, waste handlers, and even the public from dangerous needle sticks. It’s one of the most important safety measures in every hospital, even though most patients never notice it.

If you’ve ever watched a medical drama, you've probably seen a patient become so agitated that several staff members rush into the room. In situations like that, a doctor or nurse may ask for a "B-52." But the name has nothing to do with numbers themselves; it actually comes from a medicine.

B-52 is hospital slang for a fast-acting injection used to calm down patients who are severely combative or at risk of harming themselves or others. The nickname comes from a commonly used combination of medications that usually include diphenhydramine, haloperidol, and lorazepam. It’s strictly reserved for when other methods of calming the patient haven’t worked.