Brands and inventions

When brands become words: 10 U.S. classics

Some 20th-century inventions solved real problems of everyday life, and their stories are just as surprising: like Band-Aid helping soldiers during World War II, or the Jacuzzi being created to relieve arthritis pain. Over time, many of these products became so popular that their brand names turned into everyday words. Here are 10 brand names that became everyday words.

Every small cut brings it to mind, but did you know that Band-Aid was created in 1920 by Earle Dickson, a Johnson & Johnson employee, for his wife? Josephine Dickson often got cut and burned while cooking, so Earle combined two products: adhesive tape and gauze, and the Band-Aid Brand adhesive bandage was created. One year later, 1921, they were already in stores, and in 1942, Band-Aid was the product in every soldier's kit on the front lines of World War II. One century later, in 2021, Band-Aid introduced "OURTONE" bandages, designed to better blend with brown skin tones. Today, it remains the top-selling bandage brand.

Although today they’re linked to relaxation and luxury, the Jacuzzi wasn’t originally designed for that. The story begins with seven Italian brothers who moved to California in the early 1900s. Known as the Jacuzzi Brothers Inc., they worked as inventors, developing water pumps for agriculture and engineering solutions for aviation.

Their most important invention came from a personal need. After one of the brothers’ sons, Kenneth, was diagnosed with juvenile arthritis, Candido Jacuzzi created a portable hydrotherapy pump to help ease his pain. Introduced in 1956, the device turned a regular bathtub into a therapeutic spa. In 1968, Roy Jacuzzi took the idea further and launched the first fully integrated whirlpool bath. Today, the company holds more than 250 patents, and "Jacuzzi" has become almost synonymous with whirlpool baths.

Another man who made a discovery that stood the test of time. In 1968, Spencer Silver was trying to create a super-strong adhesive at 3M (Minnesota Mining and Manufacturing Company), but instead came up with a weak, reusable one. It could stick to surfaces without leaving marks, but at first, no one knew what to use it for.

A few years later, in 1974, Art Fry needed a bookmark that would stay in place without damaging pages. He realized Silver’s adhesive was perfect for that idea, and it quickly evolved into small and removable notes. In 1977, they were called "Press n’ Peel," but the product didn’t gain much attention until 1980, when they were relaunched as Post-it Notes and became part of everyday life.

Believe it or not, it all started with pie. The Frisbie Pie Company of Connecticut was one of the most successful bakeries on the East Coast by the mid-1900s. College students began tossing empty pie tins, shouting "Frisbie!" to warn each other, and the name stuck as the game spread across campuses.

On the other side of the country, Walter Frederick Morrison was experimenting with flying discs. Inspired by the growing fascination with UFO sightings, he designed a plastic version called the "Pluto Platter," which he was selling in Los Angeles by 1951. In 1955, Wham-O, a renowned toy brand, spotted him and brought him on board. After hearing the word "Frisbee" used by college students, the company officially adopted the name in 1957. Today, flying disc sports are played around the globe by millions of people.

During World War I, Kimberly-Clark developed crepe paper for gas mask filters. After the war, with less demand for military supplies, the company needed new uses for the material. In the 1920s, it was adapted into Kotex, offering a more hygienic option for women. It was later marketed as a "marvelous new way to remove cold cream," but, in 1927, the company suggested another use: disposable "absorbent handkerchiefs." By 1930, it was promoted as "the handkerchief you can throw away," reflecting a growing focus on hygiene and convenience. Today, it’s hard to think of tissues without calling them Kleenex.

In 1923, after seeing his wife wrap small pieces of cotton around toothpicks, Leo Gerstenzang founded the Leo Gerstenzang Infant Novelty Co. and began producing a ready-to-use cotton swab.

The product was first called "Baby Gays," then renamed "Q-Tips Baby Gays" in 1926, before being shortened to simply Q-tips. The "Q" stands for quality. It became widely popular in the 1920s–30s as a baby care product, and in 1987 was acquired by Unilever, helping expand it worldwide. Over time, the name "Q-tips" became so common that many people use it to refer to any cotton swab, not just the brand.

How did a young banjo player in Minnesota end up creating Scotch Tape? Richard Drew, who practiced the banjo in his free time, joined 3M Company (Minnesota Mining and Manufacturing Company) in 1923 and began working with materials in auto body shops. There, he noticed painters struggled to get clean lines because existing tape damaged fresh paint. He solved this by inventing masking tape in 1925. An early version didn’t have enough adhesive, and painters joked the company was being "scotch," or cheap; a nickname that stuck.

In 1930, Drew adapted the idea to cellophane, creating the first transparent Scotch Tape for sealing and everyday use. The product became especially popular during the Great Depression, when people used it to fix and reuse items instead of replacing them because they were rather expensive or scarce in markets.

In 1845, Peter Cooper created a powdered gelatin, but it wasn’t yet a ready-to-use dessert. Decades later, in 1897, Pearle Bixby Wait and his wife, May, added sugar and fruit flavor, turning it into what would become Jell-O. In 1899, the couple sold their flavored gelatin product and business to their neighbor, Orator Francis Woodward, for $450 because it wasn't growing.

Until Woodward then built a strong marketing campaign, using free recipe booklets and traveling salesmen to show how easy it was to make, helping Jell-O grow in popularity. By the early 1900s, it was already a household name, and today, it’s known as one of America’s most famous desserts.

Dr. Feet was a pharmacist in Lynchburg, Virginia, who opened his family-run pharmacy in 1869. He was known for creating remedies and experimenting with ingredients to help customers.

In the 1890s, he developed an early version of ChapStick. However, it wasn’t until his friends, Mr. and Mrs. Morton, who had already bought the product, refined the idea that the product took shape. Mrs. Morton melted the mixture and poured it into brass tubes to form sticks, making it easier to use and ready for wider distribution, turning the product into America’s easy-to-carry favorite for lip care to this day.

In 1959, the Xerox 914 copier was introduced, allowing people to make plain-paper copies quickly, changing office work for good. How did it all start? Patent attorney Chester Carlson created the first xerographic image in 1938. He needed a simpler way to copy documents after studying imaging processes at the public library. At first, he called his method "electrophotography," because it used light and static electricity. After being rejected by more than twenty companies, his idea was finally picked up by the Haloid Company, when a consultant suggested the name "xerography," meaning "dry writing," to replace the original term.

After the success of the Xerox 914, Haloid Company renamed itself Xerox in 1961, turning the invention into a global business. The copier quickly became essential in offices, making document duplication faster and more accessible than ever before. As the technology spread, the brand name became so widely used that "to xerox" started to mean "to photocopy," until these days.

Tango, Bravo

Codewords decoded: How many did you know?

In situations where clear communication is paramount, especially when lives are at stake, professionals often rely on standardized codewords and phonetic alphabets designed to prevent confusion. Either from movies or from personal experience, it's probable that you've heard at least some of these before, and many have found their way into everyday conversation. Let's find out how many of these code expressions you can recognize.

Mayday is the international distress call used when the sender is in immediate, life-threatening danger. Pilots and mariners use it to signal that they require urgent assistance due to situations such as engine failure, fire, flooding, or medical emergencies.

The word was introduced in 1923 by British radio officer Frederick Stanley Mockford, who based it on the French phrase m'aider, meaning "help me," in an attempt to make it internationally recognizable. Hearing this transmission immediately alerts emergency responders that every second counts.

Not every emergency is severe enough to warrant a mayday call. When a crew faces a problem that is urgent but not immediately life-threatening, the appropriate codeword is Pan-Pan.

Like mayday, it comes from French: it derives from panne, meaning a breakdown or mechanical failure. A Pan-Pan call might be used if an aircraft loses an engine but can still fly safely, or if a ship experiences equipment problems while remaining under control. It tells responders that assistance is needed, but that the situation has not yet become critical.

Few emergency signals are as universally recognizable as SOS. Contrary to popular belief, the letters do not officially stand for "Save Our Ship" or "Save Our Souls." It was adopted in 1906 because SOS is an extremely simple, easy-to-transmit, and unmistakable pattern in Morse code.

SOS remains one of the world's most enduring distress signals, and it's still recognized by rescue organizations all around the globe.

In the NATO phonetic alphabet, each letter is assigned a unique word to eliminate confusion when radio transmissions are distorted by noise or poor reception. If you've ever heard someone spell a name as "Mike Alpha Romeo Yankee," you've encountered the NATO phonetic alphabet.

The system was officially adopted by NATO in the 1950s and is now widely used by militaries, airlines, emergency responders, and many police departments worldwide. Using it greatly reduces the chance of misunderstanding important information over radio.

Roger dates back to the early days of radio communication, when the letter R stood for "received." Before the adoption of the NATO alphabet, the US military used Roger instead of Romeo to represent that letter_._

Although modern communications systems have changed and the US military has fully embraced the use of the NATO alphabet, Roger remains standard aviation terminology, and it's one of the best-known radio acknowledgments in the world. It conveys a very simple but important meaning: "I have received and understood your message."

Although many people assume Roger and Wilco mean the same thing, they actually convey different messages. Wilco is short for "will comply." In other words, it tells the sender not only that the message was received and understood, but that the instruction will be carried out.

Saying both Roger and Wilco is technically redundant in proper radio communication, since complying necessarily implies understanding, but the combination is often heard in movies and television.

In the NATO phonetic alphabet, Tango simply represents the letter T. However, US military personnel have also adopted it as a shorthand when referring to a target or a hostile.

This secondary meaning became widely known through military operations in the twentieth century and has since appeared in countless books, films, and video games in phrases like "We've got one Tango moving north."

Oscar Mike, NATO for the letters O and M, is military shorthand for "On the Move." It's a quick way of reporting that a unit has begun moving toward its objective.

The expression is especially common in the US military and has become more familiar to the general public through documentaries, memoirs, and films. It's finding its way into civilian life, meaning simply "I'm heading out."

Ten-codes were developed during the 1930s to allow for brevity and standardization of message traffic in radio communications. They were widely adopted by US public safety departments and by radio enthusiasts.

While the system is being slowly phased out in favor of plain language communications, many local police, fire, and sheriff departments keep using it, and it is still strongly associated with radio culture by the general public. One of the most famous ten-codes is 10-4, meaning "received and understood."

Hospitals around the world use color-coded announcements to communicate emergencies without causing unnecessary panic among patients and visitors. Perhaps the best known is Code Blue, indicating that a patient is experiencing cardiac or respiratory arrest and requires immediate medical assistance.

While some hospitals use their own custom color codes, Code Blue has become so widely recognized that it now appears frequently in television dramas and everyday conversation whenever someone refers to a life-threatening medical emergency.