Decoding

What “Code Adam” means and why stores take it so seriously

Have you ever heard "Code Adam" while shopping for groceries at Walmart? Or maybe you’ve heard how "Dr. Firestone" was being paged during a routine hospital visit. They sound like harmless announcements. But behind these ordinary words are secret codes staff use to signal emergencies without causing panic. From hospitals and supermarkets to airports and Disney Parks, these phrases quietly warn employees that something is happening. You hope you never hear them, but if you do, it helps to know exactly what they mean.

We all love getting special attention at airports or hotel desks, but if you hear the clerk call you a "treasured guest," don’t feel so flattered. You may not be as VIP as one could think.

In the hospitality industry, "treasured guest" has become a humorous bit of industry folklore to describe someone causing trouble. Maybe a customer yelling at staff over expired coupons, demanding impossible accommodations, or throwing a full-blown tantrum at the front desk. Whatever it is, the phrase has become the staff’s secret way to warn co-workers without escalating the situation in front of the customers. Most guests don’t realize the meaning, but once you know it, you may start hearing it more often. We just hope it’s not about you.

Imagine you’re pushing a shopping cart through Walmart when suddenly the overhead speaker announces, "Code Adam." You can easily assume it’s some kind of employee meeting or cleanup request. But when you see them start locking the exits and moving around, you know something’s wrong.

This code was created in 1994 by Walmart in collaboration with the National Center for Missing & Exploited Children (NCMEC), in memory of the tragic case of 6-year-old Adam Walsh. Adam was abducted from a Sears department store in 1981 while shopping with his mother. His father, John Walsh, later became famous for hosting the TV program America’s Most Wanted and advocating for missing children. Even if Adam’s story ended in tragedy, Walmart created the emergency system in Adam’s memory, and other retailers soon adopted it nationwide, intending to have a quick response to missing or abducted children.

You’re sitting in a hospital waiting room during a routine check-up when you suddenly hear "Code Blue, Room 214." Most people immediately know it sounds serious, even if they are not entirely sure why.

The phrase "Code Blue" is used at hospitals to draw the necessary staff and equipment to perform a resuscitation. It was created in the early 1960s at Beathany Medical Center by Dr. Hughes Day. Before then, hospital resuscitations were often chaotic and poorly coordinated. In 1961, Dr. Day received a grant to build one of America’s first cardiac care centers, and he developed both the Code Blue alert system and the modern crash cart to improve survival rates during cardiac emergencies. Today, the system is used in hospitals across the country, sometimes with specialized versions like "Code Blue Pediatric" or "Code Blue Neonate."

Imagine visiting a loved one in the hospital when the intercom calmly announces, "Paging Dr. Firectone to the third floor." Your head surely goes, "Dr. Firestone’s probably having a busy day up there." He is, but it’s not what you think.

The phrase is actually a discreet fire alert used to warn staff about smoke, flames, or overheating equipment without frightening patients and visitors. Hospitals adopted these coded announcements after realizing that openly yelling "fire" over loudspeakers could create panic, especially among patients who aren’t able to move quickly. "Code Red" is an alternative used by many health centers today, but it also hints at the situation while keeping hallways calm.

You’re standing at a checkout counter when the cashier picks up the phone and quietly says, "I need a Code 10 authorization." If you think that’s just another way to get a supervisor’s approval or technical issue, think again. In reality, the cashier may suspect the credit card is stolen or fraudulent.

Code 10 was developed through a cooperative effort between major credit card companies like Visa and Mastercard, along with international standard organizations. As credit cards became more common in the 1960s and 1970s, stores needed a discreet way to alert banks about suspicious activity without directly accusing customers and potentially putting employees at danger. When a cashier requests a Code 10, the bank’s operator begins asking yes-or-no questions to assess the situation and guide the employee on what to do next.

You’ve probably experienced those long airport security lines. The wait is usually uneventful. But sometimes, you can hear "Code Bravo" over the speakers. Maybe it’s a delay, or maybe it’s an issue with luggage. Within seconds, people stop moving, the security line freezes, and exits may even close. It’s something bigger.

Code Bravo is the emergency phrase used by airport security and the Transportation Security Administration to signal a serious security threat, such as an unattended bag, a breach at a checkpoint, or someone slipping into a restricted area. The term comes from the international phonetic alphabet used in aviation and military communications, where "Bravo" represents the letter B. When this is called, security staff immediately lock down affected areas, stop screening lines, and search for the source of the threat. To passengers, it’s sudden and confusing, but to security, it’s a carefully rehearsed response.

You are heading back to your cabin on a cruise ship when the speakers announce, "Code Alpha, Deck 7." You may think Alpha is related to the captain, but that’s not the case. It means someone on board is suffering a medical emergency.

The phrase comes from the NATO phonetic alphabet, where "Alpha" represents the letter A. In maritime emergency jargon, it became shorthand for a Priority A medical situation requiring immediate response. Cruise lines such as Royal Caribbean and Disney Cruise Line commonly use the term, though some ships use variations like repeating "Alpha" three times. Once the code is announced, onboard medical teams rush toward the specified deck or cabin. If necessary, stretcher crews are mobilized, and in severe cases, the ship may even divert course toward the nearest port for emergency evacuation. Passengers are enjoying the views, but the staff is running to save a life.

Anyone who remembers the CB radio craze of the 1970s probably smiles when they hear "10-4." Movies, truckers, and radio fans turned those number codes into a part of American culture. So if you overhear "10-33" on a police scanner, you might assume it’s just another routine message. But it’s not as simple as it sounds.

The 10-code system was first created in 1937 by Illinois State Police communications director Charles Hopper and later standardized by the Association of Public Safety Communications Officials, better known as APCO. Officers needed short phrases they could understand clearly over crackling radio signals. The 10-33 code commonly means an officer needs emergency assistance. In some departments, it also signals radio silence so dispatchers can focus on the crisis unfolding in real time.

Disney World is amazing, the parks offer something for everyone, and there are things to see wherever you look. But that’s exactly the kind of place where a child can easily disappear into a sea of strollers, balloons, characters, and crowds. For that reason, Disney has developed the "Signal 70," which alerts cast members and security that a child has become separated from their family.

The number comes from older police and emergency radio systems, where "70" was commonly associated with missing persons. Disney adopted the phrase because it allows employees to communicate discreetly without frightening or alarming nearby guests. If a member finds the child, they gently -and magically- escort them to Baby Care Center, where they coordinate the reunion.

Cruises are great to relax, enjoying a good book under the sun with a nice drink by the side. Until you hear "Echo, echo, echo" on the speakers. If you do, something is happening somewhere else on the ship.

The code is used among cruise employees to signal that dangerous winds or a navigational hazard are affecting the ship. It comes from the international maritime phonetic alphabet, where "Echo" stands for the letter E. In maritime signalling, the letter traditionally means "I am altering my course to starboard." And, in time, the phrase became associated with urgent ship maneuvers and weather-related warnings. However urgent, the repetition of the word by three doesn’t represent life-threatening situations. It alerts the crew of a certain hazard to prepare while avoiding panic among passengers.

What science says

It was false after all: 10 health myths that sound true—but aren't

Image: Alicja Gancarz

Health myths are everywhere! These ideas were simply passed down for so long that they became part of what we believed. But now science has stepped in to clear things up. Does cold weather make you sick? Can lemon detox your body? Is reading in low light really harmful? Let's uncover the truth behind 10 common health myths!

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Have you ever been told that cutting your hair will make it grow faster? We're sorry to say that's just a myth. Hair grows from the root, not the ends. So, trimming it won't boost growth, though it does help remove split ends that can make your hair look dry or unhealthy.

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This is one of the most common health myths. Cold weather often gets blamed, but it's not the temperature that makes you catch a cold. During winter, we tend to stay indoors with others and keep the windows closed, an environment that makes it easier for viruses to spread. That's why colds tend to be more common in winter!

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The idea that eating before bed automatically leads to weight gain is a myth. In reality, it has more to do with what you eat and how much, rather than the time of day. Often, when we eat very late at night, we're tired and more likely to reach for quick, high-calorie, heavy foods. This can disrupt sleep and lead to consuming more calories than we burn, both of which may affect weight. If it's close to bedtime, it's better to have something light and healthy in a moderate portion than to skip a meal altogether.

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Does wearing glasses weaken your vision? Myth! If an eye doctor prescribes glasses, wearing them as directed helps correct your vision; it won't make it worse. Additionally, the right glasses can help prevent or reduce headaches caused by reading or spending long hours in front of a screen.

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This myth is closely related to the previous one. If you love reading and sometimes have to do it in low light because of the situation, don't worry. According to experts, reading in low light doesn't cause permanent or irreversible eye damage. However, it's not recommended because it can make your eyes feel tired or strained, leading to discomfort or headaches.

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We're all different, and so are our bodies. The idea that everyone should drink exactly eight glasses of water a day is more of a general guideline than a rule. Staying well hydrated throughout the day is extremely important, but how much water you need depends on factors like your weight, age, climate, and overall health. We should prioritize staying consistently hydrated instead of obsessing over the number of glasses we drink.

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Some people say drinking lemon water helps eliminate toxins and cleanse the body. While adding a slice of lemon to your water is a refreshing way to stay hydrated, it doesn't have any special "detoxifying" powers. The vitamin C in citrus fruits is beneficial, but the body has its own natural detox system. The liver and kidneys are the main organs that filter waste and eliminate toxins.

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Not all fats are bad! Just like other food groups, your body needs fats to function properly. The important thing is knowing the difference between healthy fats and those that can be harmful. Foods like avocados, seeds, olive oil, fish, and nuts are rich in healthy fats. On the other hand, the fats found in processed or fried foods are the ones that can have a negative impact on your body.

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Liver diseases can be serious. While heavy and frequent consumption of alcohol and fats is a major contributor, it's not the only cause. Liver problems can also result from many other factors. These include viral infections, autoimmune diseases, genetic disorders, high blood pressure, and exposure to certain chemicals.

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There's some truth to it: breakfast is important because it replenishes our glucose and energy levels and supports proper metabolism. However, the idea that it's the most important meal of the day might be an exaggeration. Everyone's body has different needs, and all meals are important, so we shouldn't skip any of them!