Changing words

These sayings don't mean what they used to


Published on January 1, 2026


Image: Chouaib Maiza

More often than not, we toss around old sayings without giving them a second thought. However, many of them once meant something entirely different than what we are trying to say. Over time, words drift, idioms evolve, and what started as a literal warning becomes a cultural cliche. Let's rewind the dictionary and see how these phrases came to be, and whether their meanings remained intact or not.

1

The customer is always right

Image: Nathan Dumlao

Quoted as gospel by floor managers and entitled customers alike, the original phrase had quite a different meaning. Attributed to the business pioneer Harry Gordon Selfridge, some believe that the saying originally was The customer is always right, in matters of taste. That would translate to: don’t argue if a buyer prefers stripes to solids. It never meant the shopper can insult staff or ignore policy.

2

Jack of all trades

Image: Erik Mclean

Master of none, right? That's the phrase as we are used to hearing it, usually accompanied by an eye roll, implying mediocrity. However, the full phrase from the 1600s was jack of all trades, master of none, but oftentimes better than master of one. It praised versatility and curiosity, as opposed to obstinate single-mindedness. As time went by and society became ever more specialized, this phrase dropped the last bit and completely changed its meaning.

3

Happy as a clam

Image: Karthick Krishnakumar

Today, happy as a clam just means "content." But the full 19th-century expression was happy as a clam at high tide, which adds a whole new dimension to the phrase. Clams aren't happy all the time, just when the water is high and they are the safest and hardest to dig up. Over time, the survival context vanished, leaving only the joy.

4

Blood is thicker than water

Image: Liv Bruce

The message behind this saying seems to be as clear as day: family always comes first. However, some people sustain that the original phrase went in a completely opposite direction: The blood of the covenant is thicker than the water of the womb. In the older version, chosen bonds (friendship, camaraderie) run deeper than mere kinship.

5

Make no bones about it

Image: Allen Y

In 15th-century England, a good broth was "without bones:" easy to swallow and free of unpleasant surprises. A soup with bones, on the other hand, was full of obstacles.

The meaning of what-you-see-is-what-you-get transparency stuck, and that's why to make no bones about something means to speak candidly about it, without hiding your opinion.

6

Saved by the bell

Image: Sebastian Fell

This phrase most likely comes from boxing, but some theories about its origin are much more macabre. Allegedly, this saying comes from the Victorian fear of being buried alive. Some coffins were fitted with bells connected to a string inside, so that anyone mistakenly entombed could ring for rescue. Even though safety coffins were indeed made during the Victorian era, there is no actual record of this phrase ever being used during that time.

7

The proof is in the pudding

Image: Jana Ohajdova

If you ever found this one confusing, it's because the phrase is missing a few key words that clarify its meaning. The original saying, the proof of the pudding is in the eating, made quite clear that the test of quality lies in experience, not appearance.

8

Great mind thinks alike

Image: Samet Erköseoğlu

This is another one of those that dropped their second half to change meanings entirely. Today, it reads as a cheery nod to shared inspiration, but the original quip went: Great minds think alike, though fools seldom differ. In its original sense, though intelligent people can often arrive at the same conclusions independently, unintelligent people tend to always agree without much thought.

9

Spill the beans

Image: Tijana Drndarski

The common explanation for this phrase dates back to Ancient Greece. Back then, citizens cast their votes using colored beans: clear for yes, dark for no. If someone knocked the jar over before the official count, the results were exposed prematurely. Over the centuries, this quirk of ancient democracy morphed into a metaphor for blabbing or revealing secrets.

10

Rule of thumb

Image: engin akyurt

While there are many myths about the origin of this idiom, some of them quite violent, its origin is actually quite pragmatic. Back when precise instruments of measurement weren't as commonplace as they are today, various trades used the thumb's width (about an inch) to roughly measure materials informally


Decoding

Being a "treasured guest" is not a compliment. This is the hidden meaning


Published on January 1, 2026


Image: Hitesh Choudhary

Have you ever heard "Code Adam" while shopping for groceries at Walmart? Or maybe you’ve heard how "Dr. Firestone" was being paged during a routine hospital visit. They sound like harmless announcements. But behind these ordinary words are secret codes staff use to signal emergencies without causing panic. From hospitals and supermarkets to airports and Disney Parks, these phrases quietly warn employees that something is happening. You hope you never hear them, but if you do, it helps to know exactly what they mean.

1

Treasured guest

Image: Helena Lopes

We all love getting special attention at airports or hotel desks, but if you hear the clerk call you a "treasured guest," don’t feel so flattered. You may not be as VIP as one could think.

In the hospitality industry, "treasured guest" has become a humorous bit of industry folklore to describe someone causing trouble. Maybe a customer yelling at staff over expired coupons, demanding impossible accommodations, or throwing a full-blown tantrum at the front desk. Whatever it is, the phrase has become the staff’s secret way to warn co-workers without escalating the situation in front of the customers. Most guests don’t realize the meaning, but once you know it, you may start hearing it more often. We just hope it’s not about you.

2

Code Adam

Image: Karsten Winegeart

Imagine you’re pushing a shopping cart through Walmart when suddenly the overhead speaker announces, "Code Adam." You can easily assume it’s some kind of employee meeting or cleanup request. But when you see them start locking the exits and moving around, you know something’s wrong.

This code was created in 1994 by Walmart in collaboration with the National Center for Missing & Exploited Children (NCMEC), in memory of the tragic case of 6-year-old Adam Walsh. Adam was abducted from a Sears department store in 1981 while shopping with his mother. His father, John Walsh, later became famous for hosting the TV program America’s Most Wanted and advocating for missing children. Even if Adam’s story ended in tragedy, Walmart created the emergency system in Adam’s memory, and other retailers soon adopted it nationwide, intending to have a quick response to missing or abducted children.

3

Code Blue

Image: Günter Valda

You’re sitting in a hospital waiting room during a routine check-up when you suddenly hear "Code Blue, Room 214." Most people immediately know it sounds serious, even if they are not entirely sure why.

The phrase "Code Blue" is used at hospitals to draw the necessary staff and equipment to perform a resuscitation. It was created in the early 1960s at Beathany Medical Center by Dr. Hughes Day. Before then, hospital resuscitations were often chaotic and poorly coordinated. In 1961, Dr. Day received a grant to build one of America’s first cardiac care centers, and he developed both the Code Blue alert system and the modern crash cart to improve survival rates during cardiac emergencies. Today, the system is used in hospitals across the country, sometimes with specialized versions like "Code Blue Pediatric" or "Code Blue Neonate."

4

Dr. Firestone

Image: Cdn Pages

Imagine visiting a loved one in the hospital when the intercom calmly announces, "Paging Dr. Firectone to the third floor." Your head surely goes, "Dr. Firestone’s probably having a busy day up there." He is, but it’s not what you think.

The phrase is actually a discreet fire alert used to warn staff about smoke, flames, or overheating equipment without frightening patients and visitors. Hospitals adopted these coded announcements after realizing that openly yelling "fire" over loudspeakers could create panic, especially among patients who aren’t able to move quickly. "Code Red" is an alternative used by many health centers today, but it also hints at the situation while keeping hallways calm.

5

Code 10

Image: Blake Wisz

You’re standing at a checkout counter when the cashier picks up the phone and quietly says, "I need a Code 10 authorization." If you think that’s just another way to get a supervisor’s approval or technical issue, think again. In reality, the cashier may suspect the credit card is stolen or fraudulent.

Code 10 was developed through a cooperative effort between major credit card companies like Visa and Mastercard, along with international standard organizations. As credit cards became more common in the 1960s and 1970s, stores needed a discreet way to alert banks about suspicious activity without directly accusing customers and potentially putting employees at danger. When a cashier requests a Code 10, the bank’s operator begins asking yes-or-no questions to assess the situation and guide the employee on what to do next.

6

Code Bravo

Image: CDC

You’ve probably experienced those long airport security lines. The wait is usually uneventful. But sometimes, you can hear "Code Bravo" over the speakers. Maybe it’s a delay, or maybe it’s an issue with luggage. Within seconds, people stop moving, the security line freezes, and exits may even close. It’s something bigger.

Code Bravo is the emergency phrase used by airport security and the Transportation Security Administration to signal a serious security threat, such as an unattended bag, a breach at a checkpoint, or someone slipping into a restricted area. The term comes from the international phonetic alphabet used in aviation and military communications, where "Bravo" represents the letter B. When this is called, security staff immediately lock down affected areas, stop screening lines, and search for the source of the threat. To passengers, it’s sudden and confusing, but to security, it’s a carefully rehearsed response.

7

Code Alpha

Image: Navy Medicine

You are heading back to your cabin on a cruise ship when the speakers announce, "Code Alpha, Deck 7." You may think Alpha is related to the captain, but that’s not the case. It means someone on board is suffering a medical emergency.

The phrase comes from the NATO phonetic alphabet, where "Alpha" represents the letter A. In maritime emergency jargon, it became shorthand for a Priority A medical situation requiring immediate response. Cruise lines such as Royal Caribbean and Disney Cruise Line commonly use the term, though some ships use variations like repeating "Alpha" three times. Once the code is announced, onboard medical teams rush toward the specified deck or cabin. If necessary, stretcher crews are mobilized, and in severe cases, the ship may even divert course toward the nearest port for emergency evacuation. Passengers are enjoying the views, but the staff is running to save a life.

8

10-33

Image: chris robert

Anyone who remembers the CB radio craze of the 1970s probably smiles when they hear "10-4." Movies, truckers, and radio fans turned those number codes into a part of American culture. So if you overhear "10-33" on a police scanner, you might assume it’s just another routine message. But it’s not as simple as it sounds.

The 10-code system was first created in 1937 by Illinois State Police communications director Charles Hopper and later standardized by the Association of Public Safety Communications Officials, better known as APCO. Officers needed short phrases they could understand clearly over crackling radio signals. The 10-33 code commonly means an officer needs emergency assistance. In some departments, it also signals radio silence so dispatchers can focus on the crisis unfolding in real time.

9

Signal 70

Image: Samuel Lopez Cruz

Disney World is amazing, the parks offer something for everyone, and there are things to see wherever you look. But that’s exactly the kind of place where a child can easily disappear into a sea of strollers, balloons, characters, and crowds. For that reason, Disney has developed the "Signal 70," which alerts cast members and security that a child has become separated from their family.

The number comes from older police and emergency radio systems, where "70" was commonly associated with missing persons. Disney adopted the phrase because it allows employees to communicate discreetly without frightening or alarming nearby guests. If a member finds the child, they gently -and magically- escort them to Baby Care Center, where they coordinate the reunion.

10

Echo, Echo, Echo

Image: Alonso Reyes

Cruises are great to relax, enjoying a good book under the sun with a nice drink by the side. Until you hear "Echo, echo, echo" on the speakers. If you do, something is happening somewhere else on the ship.

The code is used among cruise employees to signal that dangerous winds or a navigational hazard are affecting the ship. It comes from the international maritime phonetic alphabet, where "Echo" stands for the letter E. In maritime signalling, the letter traditionally means "I am altering my course to starboard." And, in time, the phrase became associated with urgent ship maneuvers and weather-related warnings. However urgent, the repetition of the word by three doesn’t represent life-threatening situations. It alerts the crew of a certain hazard to prepare while avoiding panic among passengers.

Looking for an extra scoop of literary fun?

Learn more with our Word of the day

allay

/əˈleɪ/