BAD IDEAS

Crash and burn: The 10 biggest product fails of all time

Image: Steve Johnson

Not every innovation is destined to succeed. Some ideas might sound promising on paper but fail to meet real-world consumer needs. And these flops aren’t always easy to prevent— even the most successful companies make mistakes that end up costing millions. From the infamous Ford Edsel to Colgate-branded frozen meals, there’s no shortage of failed products that should have never left the drawing board. Join us on a journey through 10 of the biggest commercial failures of all time!

Image: James Yarema

In 1985, Coca-Cola made the bold decision to change its classic formula in an attempt to compete with the rising popularity of Pepsi. The new version, known as "New Coke," was sweeter and aimed at capturing Pepsi's younger customer base. Coca-Cola’s executives believed this shift would boost sales but completely underestimated the emotional attachment millions of loyal Coke drinkers had to the original formula.

Consumer outrage was immediate, and the company was flooded with angry letters, petitions, and protests, all accompanied by disappointing sales. Just three months later, Coca-Cola was forced to reintroduce the original formula under the name Coca-Cola Classic. The episode is now remembered as a cautionary tale about the risks of tampering with beloved brands.

Image: Peter Secan

Though you may have never heard of it, the Edsel was Ford's failed attempt to introduce a new automotive brand in the late 1950s. Marketed as the car of the future and named after Henry Ford’s son, Edsel Ford, the first model featured innovative elements like a push-button transmission and an overall modern design.

Unfortunately, it became a major commercial flop. While Ford executives expected it to dominate its price segment, consumers found the car unattractive and plagued by mechanical issues. The marketing hype had raised expectations so high that the car ultimately failed to live up to them, leading to one of the biggest automotive failures in history.

Image: Bruno Kelzer

Anyone with common sense would know that perfumes and Harley-Davidsons are not exactly a match made in heaven. The rugged, tough image of the motorcycle brand doesn’t align well with the idea of a pleasant fragrance—unless grease and gasoline are your go-to cologne.

Well, despite this being obvious, Harley-Davidson briefly ventured into the fragrance business in the 1990s. The ill-advised idea didn’t last long, as the brand’s consumers were confused by it, and the high-end fragrance market showed little interest. The result? The mismatched perfume was quietly pulled from shelves shortly after its release.

Image: Les Corpographes

While not a complete failure—similar devices made by other companies are still being made after all—the product never lived up to its inflated expectations. When the Segway was introduced in 2001, it was billed as a groundbreaking personal transport device that would revolutionize how people got around in cities.

And while the self-balancing technology was impressive, the high cost that came with it put it out of reach for most consumers. Additionally, city infrastructure wasn’t really designed to accommodate the device, making it impractical for daily use. The original Segway was discontinued in 2020, after almost two decades of poor sales.

Image: Rachel Loughman

Who in their right mind sees a can of baby food and thinks, "We can market this to adults, you know"? Apparently, Gerber's marketing executives did. In 1974, Gerber, a brand known for its baby food, made a puzzling attempt to target adults with "Gerber Singles," a line of pureed meals.

The concept was simple: convenient, single-serve meals for adults seeking quick nutrition. However, most people weren’t interested in eating what felt like astronaut food on a daily basis. As expected, the product flopped almost immediately, with consumers finding the idea unappealing and even infantilizing. It quickly became an industry joke and was swiftly pulled from the market.

Image: Bermix Studio

When companies rush to introduce innovative products for quick profits, they sometimes overlook the testing phase. In 1998, Frito-Lay launched Wow! Chips, a revolutionary product marketed as fat-free snacks made with olestra, a fat substitute that couldn’t be absorbed by the body.

While the idea of guilt-free snacking seemed appealing, the new component caused very unpleasant—and rather laxative—effects on people. The product quickly earned a bad reputation, and consumers avoided it. A few years later, most olestra-based chips were removed from the market.

Image: Christian Allard

What’s with well-established companies trying to venture into the fragrance industry? In the 1980s, Bic, a brand famous for its disposable pens, reliable lighters, and inexpensive razors, attempted to introduce a line of cheap, disposable perfumes. The idea was that consumers would buy fragrance as easily as they would a pen or lighter.

However, the concept of throwaway perfume didn’t resonate with the public, who typically associate perfumes with luxury and longevity. Additionally, the market for cheap perfumes was already oversaturated. Why would consumers choose a Bic perfume over other options? Sales were dismal, and the product quickly disappeared from shelves.

Image: Diana Polekhina

Sometimes companies give too much credit to the bizarre conclusions of hare-brained marketing brainstorm sessions, but rarely as much as when Colgate decided to enter the frozen food market in the 1980s. Colgate Kitchen Entrees offered a range of ready-to-eat meals, from lasagna to roasted chicken.

However, consumers were clearly put off by the idea of buying food from a brand so closely associated with dental hygiene. Unsurprisingly, sales were terrible, as the Colgate name universally evokes thoughts of toothpaste rather than appetizing meals. Remembered as one of the worst marketing decisions in history, the experiment was quickly terminated.

Image: Ivan Torres

You could excuse McDonald’s for trying to expand into the pizza industry. After all, their business is fast food, and pizza is one of the most popular fast-ish food items in the world. They tried their luck with the concept in the late 1980s by introducing the McPizza, hoping to capture a share of the pizza market.

However, the pizzas took too long to prepare, clashing with McDonald’s fast-food model. Additionally, customers didn’t really associate McDonald’s with pizza, preferring their classic menu items instead. As a result, the experiment was short-lived, and most locations phased out McPizza by the mid-1990s.

Image: Dylan Carr

Google Glass debuted in 2013 as a cutting-edge wearable device offering augmented reality. The futuristic glasses allowed users to take photos, access the internet, and receive notifications. Despite the hype surrounding its potential, privacy concerns emerged over the built-in camera, with fears that it could lead to covert surveillance in public spaces.

But what ultimately doomed the concept was its high cost combined with limited functionality for everyday users. More of a prototype than a finished product, Google Glass struggled to find a mainstream market. It was quietly discontinued in 2015, though it is still credited with advancing the trend of wearable technology.

Facts you didn't know you needed

Is the day longer for your pet? Mind-blowing facts you need to know

Adults often assume they already understand the world, but there’s always something new to surprise us! Did you know that clouds actually have weight? Or that the day is longer for some animals? And that’s just the beginning. From hidden functions of your organs to the true color of the universe, today you’ll learn 10 fascinating facts you probably never thought to ask, but will make you sound impressively smart in your next conversation!

Unlike humans, animals don’t experience a shared "present" in quite the same way. Instead, their sense of time is tied to the rhythms of their own bodies. For very small animals with fast metabolisms like parrots, hamsters, or guinea pigs, time actually seems to pass more slowly. In a sense, they live in slow motion because their faster-working nervous systems allow them to process sensory information at a fast speed.

What if someone commits a crime and tries to blame their identical twin? Have you ever wondered about that? It’s a valid question; after all, identical twins not only look alike, they also share the same DNA. But here’s the surprising part: if investigators check fingerprints, the innocent twin could be cleared. That’s because, despite their nearly identical DNA, twins have unique fingerprints, shaped by subtle genetic and environmental factors in the womb.

You’ve probably spent time lying on the grass, watching clouds drift across the sky. They look light, fluffy, almost like cotton candy, and it’s hard to imagine them as heavy objects. But the truth is surprising: clouds are incredibly heavy. An average cumulus cloud can weigh around 1 million pounds! That impressive weight comes from the billions of tiny water droplets suspended in the air. So, how do they float? It’s because each droplet is extremely small and falls very slowly, while rising warm air currents help keep the cloud suspended above us.

Most of us have a rough image of the world map in our minds. But we have something to tell you: most maps aren’t completely accurate. Because the Earth is a sphere, cartographers have to distort some areas to represent it on a flat surface. On Mercator projection maps, countries near the poles appear much larger than they really are, while countries near the equator look smaller in comparison. For example, Alaska looks about the same size as Brazil, but in reality, Brazil is nearly five times larger!

Most people don’t realize that there’s actually a name for the color of the universe. Strange, right? But it’s true! Astronomers who studied the light from thousands of galaxies discovered that if you blend all the colors from the observable universe, the result is a soft, beige-ish white shade, famously named "Cosmic Latte" in 2002.

With 50 states, there’s no shortage of variety in their names. Almost every letter of the English alphabet appears at least once, except for one: Q, which is completely absent. In addition to this, there’s another surprisingly rare letter: J. While it isn’t entirely missing like Q, it only appears in one state, New Jersey.

Although we don’t notice it, indeed, the Earth’s rotation is gradually slowing. This happens because tidal friction, caused by the Moon’s gravitational pull on our oceans, creates a subtle drag on the planet’s spin. As a result, days are getting longer, but very gradually: by only about 1.7 milliseconds per century.

Do you remember your last dream? Whether good or bad, dreams are a constant part of sleep, but not everyone experiences them in the same way. Deaf people who use sign language in their daily lives often communicate through signs in their dreams, too. Meanwhile, blind people tend to have dreams rich in sounds, smells, and tactile sensations, using these other senses to experience the dream world.

We’re used to seeing hippos covered in mud, splashing in water, or barely peeking above the surface. But here’s a surprise: hippos can’t actually swim! That’s right. Because of their huge, heavy bodies, they don’t float or paddle like most animals. Instead, they walk or run along the riverbed.

Can your brain really "eat" itself? Well, close, but not exactly. There’s a process called phagocytosis, carried out by specialized immune cells in the brain known as microglia. These cells engulf and remove debris, dead cells, and other unwanted material. But don’t worry; it’s safe! The mechanisms exist to protect, repair, and maintain your brain.