Tales behind goodies

What does "Doritos" mean? The naming of our favourite snacks

Image: Nelly Antoniadou

Doritos, Kit Kats, Oreos… We don’t think twice about the names of these products when we pick them up. It feels like those words have been in our vocabulary forever –and, indeed, the history of some of these brands exceeds our lifetimes! Today, we want to look into the motives and creative associations that gave birth to the names of the world’s favourite snacks.

Image: DENİZ ÇAĞLUSU

The name Doritos is thought to come from the Spanish doradito, meaning "little golden thing". A fitting description for the bright, fried tortilla chips, don’t you think?

Their story begins in the 1960s at Disneyland, where a restaurant run by Frito-Lay began repurposing leftover tortillas by cutting and frying them instead of tossing them.

Image: Obi

Launched by Nabisco in 1934, Ritz crackers were named to conjure an image of luxury in the middle of the Great Depression.

"Ritz" evoked the glamour of the Ritz hotels, offering people a small "bite of the good life" during hard times.

Image: Justin

Kit Kat snacks were born as "Rowntree’s Chocolate Crisp" in the UK. Not very catchy.

However, they were eventually rebranded with a name inspired by London’s 18th-century "Kit-Cat Club," a gathering spot for political and literary figures. And "Kit Kat" was certainly easier to market globally!

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Nabisco trademarked Oreo in 1912, but they never explained the true meaning of their cookie’s name. Theories abound: some say it comes from the French or ("gold"), others suggest the Greek oreo ("mountain"), or that it was simply a short, punchy word chosen to be memorable.

Image: Shyam Mishra

When Mars introduced this nougat, caramel, and peanut bar, they named it after the family’s favorite horse, Snickers.

The bar went on to become one of the best-selling candies in the world, though in the UK it was marketed for decades as "Marathon" before aligning with the global name.

Image: Midas Hofstra

Another favourite treat launched in the UK! Twix got its name as a clever contraction of "twin sticks," referring to the two cookie-and-caramel bars packaged side by side.

It was important for the name to indicate the bar’s unique double format, which would set it apart from single-stick competitors like Mars or Milky Way.

Image: Oksana Zub

The two "Ms" derive from Forrest Mars and Bruce Murrie, the unlikely business partners who brought the candy.

Mars had the recipe for chocolate coated in a hard shell (inspired by similar treats eaten by Spanish soldiers), while Murrie, son of Hershey’s president, secured access to wartime chocolate supplies.

Image: Giorgio Trovato

Originally styled as "Chee-tos," the name was meant to be playful, quirky, and easy for kids to say. And, of course, to remind them of cheese!

The brand took off nationally after partnering with Frito-Lay, and later introduced the mascot Chester Cheetah, which became a snack-world cultural icon.

Image: Zoshua Colah

Lay’s logo and bright colors are a signature aesthetic, but the origin of their name is quite straightforward: The brand was founded by Herman W. Lay.

This chip company was one of the first to successfully market packaged potato chips nationwide in the US.

Image: Michelle Riach

The bite-sized chocolate drops earned the name "Kisses" from their smooch-like shape and possibly the gentle kissing sound made by early machines. Today, Kisses remain one of the company’s signature products.

Image: Zoshua Colah

The name of Kellogg’s toaster pastry was a pun on the trendy Pop Art movement of the era, the 60s. Funnily enough, nowadays, some people might struggle to define pop art, but they can certainly describe the snack!

Image: Nikolaos Kofidis

Did you know that Ferrero’s famous spread began as a wartime improvisation? Scarce cocoa was mixed with hazelnuts, and it soon became the crowd’s favourite.

It first appeared as Giandujot, then Supercrema, before Michele Ferrero rebranded it, combining the English word "nut" with the friendly Italian-sounding suffix "-ella."

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Created in Switzerland by Theodor Tobler, the bar fused his family name with torrone, the Italian word for nougat. Its triangular shape was a nod to Alpine peaks that are also a trademark of their packaging. It remains one of the most iconic Swiss exports.

IN GOOD SPIRITS

Do You Know The Origin Of These 10 Alcoholic Beverages?

Image: Adam Wilson

You probably know many alcoholic beverages that you enjoy drinking alone or combined in different cocktails, but do you know where their names come from? From whiskey and gin to rum and absinthe, the origins of spirits have fascinating stories to tell. Are you ready to explore them? You will surely learn some curious facts to share at your next party!

Image: emkanicepic

Whiskey is one of the most consumed alcoholic beverages in the world. It is produced by distilling malt fermented with cereals such as wheat, barley, corn, and rye, and the resulting spirit is subsequently aged in white oak barrels.

In the Middle Ages, alcoholic beverages were classified into two main groups: "aqua ardens" (burning water) and "aqua vitae" (water of life). Whiskey falls into the category of "aqua vitae." The Latin term was translated into Middle Irish as usque beatha, which in turn derived into usquebaugh, pronounced: "wiskyba," giving rise to "whisky" (Scotland) and "whiskey" (Ireland and the United States).

Image: Timothé Durand

The word brandy is an abbreviation of brandywine, an English term dating from the early 17th century. It comes from the Dutch brandewijn, meaning "burnt wine" or "burning wine," referring to the distillation process.

Brandy is made from the distillate of wine or fermented fruit pulp, primarily grape skins. There are different types of brandy. Perhaps one of the best known is cognac, a high-quality wine distillate, named after the city in France where it is produced.

Image: John Fornander

Gin is a distilled drink made from juniper berries, among other ingredients. The term gin is an abbreviation of the Old English word genever, which in turn derives from the Dutch jenever and the French genièvre. Moreover, all these words trace back to the Latin word for juniper, juniperus.

This drink emerged among European monks during the Middle Ages as a medicinal liquor. Then, in the 17th century, gin gained popularity in England and transitioned into the modern drink we know and love. Nowadays, gin is used to prepare different cocktails, including Tom Collins, Negroni, and the popular Gin & Tonic.

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The first references to this drink date back to the mid-17th century in Barbados, a small Caribbean island with sugar plantations that was under British rule for several centuries. When rum began to be produced on a large scale in the colonies, the English imported it to Europe and popularized it throughout the continent.

There are many theories about the origin of the word rum. The most accepted one suggests that it comes from the English slang word rumbullion which means "great tumult." This term might have originated in the Devonshire area on the southwest coast of England. From rumbullion, it became known as rum in English, rhum in French, and ron in Spanish.

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Vodka is an emblematic drink of Eastern European countries and is used to prepare a multitude of cocktails, including the Martini Vesper, Moscow Mule, White Russian, Cosmopolitan, and Bloody Mary, among others. The word vodka comes from the Russian word voda, which means "water." The ending -ka makes it diminutive, translating to "little water."

Vodka is a distillate that comes from the fermentation of potatoes, wheat, barley, grapes, beets, or any plant rich in starch. Originally, the aim was to obtain a simple, alcoholic liquid composed of ethanol and water, with no pretensions in terms of aroma or flavor. It also needed to have a high alcohol content to cope with the harsh Russian winters. Traditionally it has a graduation around 40º, although there are vodkas that reach 80º and up to 96º. It is hard to believe that it’s simply called water!

Image: Ryan Parker

This distillate made mainly from corn, was first introduced in the United States in the 18th century. The first known producer was Reverend Elijah Craig, a Baptist minister. Legend has it that the clergyman established the first distillery in Fayette County, Kentucky, with the help of a Southern farmer who provided surplus corn from his harvest.

Although it was born in Fayette, this variety of whiskey was named after another nearby county, Bourbon County, where the spirit began to be produced on a large scale. The names of both Kentucky counties have their origin in the same historical figure: Gilbert du Motier, the Marquis de Lafayette, a French aristocrat related to the House of Bourbon.

Image: Giorgio Trovato

The word vermouth comes from the German word wermut, which means "wormwood," one of the main herbs used to make this beverage. This fortified wine, flavored with different botanicals (flowers, herbs, roots, and spices), has been used since ancient times for medicinal purposes. However, the modern version we know today was first introduced in Turin, Italy, in the 18th century.

In the 19th century, vermouth became a global trend thanks to the rise of bars and cocktails, as it was —and still is— an essential ingredient to prepare classic drinks such as Martinis, Negronis, and Manhattans.

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Tequila is, without a doubt, a staple of Mexican culture and a famous drink around the world. In ancient times, it was considered a gift from the gods. Today it’s served as an aperitif or combined with other beverages and ingredients to prepare cocktails.

This spirit is produced from the distillation of fermented juice obtained from the heart of a plant known as "blue agave." Its name comes from the Nahuatl word Tekilan, which means "place of the workers."

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This popular anise-flavored spirit, made from wormwood oil and other herbs, has a high alcohol concentration. With a bitter taste, absinthe’s color is usually pale green. Its name derives from the Latin absinthium, which in turn comes from the Greek apsínthion, meaning "wormwood."

The use of wormwood to make alcoholic beverages dates back to the 1st century, but it was not until the end of the 18th century, in French-speaking Switzerland, that the drink we know today was created. At the end of the 19th century, absinthe, often called "Green Fairy," was the most popular spirit in Europe, enjoyed by all social classes, especially artists and bohemians. However, years later its consumption was limited because it could cause hallucinations, which gave birth to the term absinthism.

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Peru and Chile, neighboring South American countries, share many things: the Andes mountain range, common ancestors, customs, and, notably, the debate over the origin of pisco. The true birthplace of this spirit has long been questioned, with both countries claiming it as their own. What we do know is that the name pisco may derive from the Quechua word Pisku, meaning "bird."

Peruvian and Chilean pisco are different varieties but have in common that they are grape distillations, made similarly to brandy and cognac. Despite the ongoing controversy, no one should miss trying a good pisco sour!