Some names are too great not to be used

Was JC Penney a real person? 10 names turned into successful brands


Published on June 1, 2025


Image: Dylan McLeod

Let’s face it, some people have better-sounding names than others. And some of them have the nerve and the pride to slap their own name on their products. A sign of trust, you might say. Sure, everybody knows who Henry Ford is. But what about Glen Bell Jr or James Cash Penney? Take a look at the following brands and discover the people brave enough to give their companies their names.

1

Knorr

Image: Matthew Hamilton

Let us start the list with a name that is immersed in the world of soups (pun intended). The Knorr brand was founded by Carl Heinrich Knorr in 1838, and it didn’t start in the line of business it is today. First, he supplied chicory to the coffee industry. After that, the founder began experimenting with drying vegetables and seasonings, which led to the launch of the first dried soups across Continental Europe in 1873.

2

Harley Davidson

Image: Maksym Kaharlytskyi

This legendary motorcycle company was founded by two childhood friends, William S. Harley and Arthur Davidson, who began working on a small-engine model in the early 1900s, leading to the creation of the company we know today.

Later on, 2 more Davidsons, William and Walter, joined the venture. The company developed quickly, and in 1903, it began selling motorcycles on a very limited basis.

3

Fred Perry

Image: Moises Alex

Some names just sound too cool not to do anything with them. For example, this clothing label was founded by professional tennis player Fred Perry. It all started in the late 1940s, when he and Tibby Wegner, an Austrian footballer, created the first sweatband. Later, Perry and Wegner created their version of a tennis shirt. And the rest, as they say, is history.

4

Alexander McQueen

Image: Raden Prasetya

Naming a business after yourself is a common practice in the high-fashion industry. And Alexander McQueen is no exception. He was a London-based, English designer who used to work as the head designer of the Givenchy fashion line.

In 2004, he started his menswear line. In his early years, he worked in a tailor shop that created theater costumes, and he used many of the ideas he learned there in his future collections.

5

Boeing

Image: David Syphers

A bouncy-sounding name like Boeing didn’t exactly seem destined for a great future in the aviation industry, but it was. In the early years, William Boeing didn’t work in aviation but sold timber. During the exposition in Seattle in 1909, he saw a manned flying machine for the first time and became interested in the concept.

Seven years later, he went into business with engineer George Conrad Westervelt and founded the Pacific Aero Products Co. The company’s name was changed to Boeing Airplane Company the following year. In the beginning, Boeing aircraft only transported mail, but that changed soon.

6

Lipton

Image: Carli Jeen

Just like Knorr, Lipton is a name forever linked to a product, but it wasn’t always like that. Before he got involved in the tea trade, Sir Thomas Lipton had worked as an accountant, a door-to-door salesman, and a grocery assistant. After gaining experience, he opened his first provision shop and later established a chain of groceries. Then he focused his efforts on tea.

According to Sir Lipton, his secret to success was selling the best goods at the lowest prices, harnessing the power of advertising, and always being optimistic.

7

Baskin-Robbins

Image: Priscilla Du Preez 🇨🇦

Just like in the case of Harley-Davidson, Baskin-Robbins is a brand formed by the names of its two founders: Burt Baskin and Irv Robbins, who were brothers-in-law.

Irv started Snowbird Ice Cream, and Burt launched Burton Ice Cream Shop. Both were successful. And when the number of stores grew, they decided to drop the separate identities, and all the stores became Baskin-Robbins.

8

Taco Bell

Image: Chantel

Sometimes it's harder to picture a person behind the brand name if the name is also a common word. But it happens. Taco Bell is named after its founder, entrepreneur Glen Bell Jr, who launched a drive-in after seeing the success of McDonald’s.

Bell saw that there was room for growth beyond burgers and launched several successful taco drive-ins and restaurants with other partners before launching Taco Bell in 1962.

9

McDonald’s

Image: Amandine Lerbscher

And moving on from Taco Bell, we must now talk about those who inspired him. Their story is the basis for the 2016 movie The Founder (a great watch, and a hypnotizing performance by Michael Keaton), and it started when brothers Dick and Mac McDonald decided to make a burger restaurant in San Bernardino, California.

The company as we know it today was founded by Raymond Kroc, a milkshake machine salesman who was so impressed by their burger restaurant that he became their agent and set up franchises around the US. Years later, he bought the rights to the McDonald's name.

10

JC Penney

Image: Hannah Morgan

Just like with the Fred Perry case, it would have been a shame for a name as great as JC Penney to end up nowhere. The real James Cash Penney was born in Hamilton, Missouri, and opened a retail store on April 14, 1902, in Kemmerer, Wyoming.

In 1909, Penney moved his company headquarters to Salt Lake City, Utah, to be closer to banks and railroads. By 1912, Penney had 34 stores in the Rocky Mountain States. In 1913, all stores were consolidated under the J. C. Penney banner we know today.


The truth about your brain

You won’t believe what happens in your brain while you sleep


Published on June 1, 2025


Image: Milad Fakurian

Your brain is one of the most powerful and mysterious organs in your body. It controls everything from your thoughts to your emotions and even processes information at lightning speed. But how much do you really know about it? Some long-believed myths about the brain have been debunked, while other surprising facts reveal just how incredible this organ truly is. Get ready to be amazed by these fascinating brain facts!

1

Myth: We only use 10% of our brain

Image: Natasha Connell

You’ve probably heard this one before, but it’s completely false! While it’s true that not all parts of the brain fire at the same time, imaging studies show that most regions are active throughout the day, even when we sleep.

Your brain is constantly working, controlling bodily functions and emotions, and processing information. So next time someone says you’re only using 10% of your brain, you can confidently tell them that’s just a myth!

2

The brain itself can’t feel pain

Image: Aarón Blanco Tejedor

Here’s a weird fact: While your brain processes pain signals from the rest of your body, it has no pain receptors of its own. This is why surgeons can perform brain surgery on conscious patients without causing them pain.

However, the membranes and tissues surrounding the brain do have pain receptors, which is why headaches and brain injuries can be so excruciating.

3

Headaches are actually chemical reactions

Image: Usman Yousaf

How come we have headaches if the brain has no pain receptors? Well, that’s because headaches are triggered by chemical activity in the brain, changes in nerves and blood vessels, and even fluctuating serotonin levels.

In some cases, hormones like estrogen can also play a role, which explains why migraines are more common in women.

4

Dreams: Your brain’s midnight movie theater

Image: Go to Johannes Plenio's profile Johannes Plenio

Dreams are proof that your brain never rests! (Warning: this fact can make you feel exhausted.) While you sleep, your limbic system, that is, the part of the brain that deals with emotions, becomes especially active, which is why dreams often feel so intense.

On average, humans experience four to seven dreams per night, even if we don’t always remember them. And what about that scary nightmare about falling? Well, you can thank your amygdala, the brain’s fear center, for that one.

5

Your short-term memory lasts less than 30 seconds

Image: Brett Jordan

Have you ever walked into a room and instantly forgotten what you were after? That’s because short-term memory only lasts about 20-30 seconds! That’s not enough!

Your brain holds a limited amount of information in its active state before deciding whether to store it or discard it. Ironically, we can’t really choose what makes the cut, but we do hope these facts stay with you!

6

Brain freeze is your body’s warning signal

Image: BUDDHI Kumar SHRESTHA

That sharp, icy pain when you eat something too cold? It’s your brain’s way of telling you to slow down! Officially called sphenopalatine ganglioneuralgia, a brain freeze happens when cold food or drinks rapidly chill the blood vessels in your throat, causing them to constrict and then rapidly expand. This sends pain signals to your brain, warning you of the sudden temperature shift. It’s annoying, but it’s actually your body trying to protect itself!

7

Your brain thinks a lot!

Image: Josh Riemer

You didn’t need us to tell you, but let’s look at the details: The average person has between 12,000 and 60,000 thoughts per day. What’s even more interesting? 95% of those thoughts are the same ones you had yesterday. Is that not surprising enough? Hear this out: 80% of them tend to be negative. That’s because our brains are wired for survival, constantly analyzing risks and potential dangers.

8

Your brain uses 20% of your body’s oxygen and blood

Image: Terry Vlisidis

Even though it only makes up about 2% of your body weight, your brain employs a major quantity of energy! It consumes 20% of your oxygen and blood supply, making it one of the most demanding organs in your body.

If your brain goes without oxygen for just five minutes, brain cells start dying, leading to irreversible damage. This is why deep breathing and cardiovascular exercise are great for brain health!

9

Seeing stars? That’s your brain processing vision!

Image: Alexander Andrews

Do you know that feeling when you hit the back of your head and see stars? That’s because your occipital lobe, which controls vision, is located at the back of your brain. If you get hit there, your brain momentarily misfires, causing flashes of light.

Interestingly, your brain processes vision on the opposite side; while your right brain controls your left eye, your left brain controls your right eye. It’s one of the many ways the brain operates in a complex way.

10

Your brain can power a light bulb!

Image: Rodion Kutsaiev

Believe it or not, your brain generates between 12 and 25 watts of electricity when you’re awake. If you can’t really grasp how powerful that is, check this out: It’s enough to power a small light bulb! Your brain’s electrical activity is what allows neurons to send signals at speeds of up to 260 miles per hour.

11

Your brain is mostly fat

Image: Robina Weermeijer

Your brain may be the fattiest organ in your body, consisting of at least 60% fat! This is why consuming healthy fats, like omega-3s and omega-6s present in fish, for example, is essential for brain health.

Healthy fats stabilize brain cell walls, reduce inflammation, and support cognitive function. So go ahead and enjoy that avocado toast, it’s food for your brain!

12

Your brain shrinks as you age

Image: Robina Weermeijer

It’s not just your memory that fades over time; the brain itself physically shrinks as one gets older. It continues developing until your late 40s, but after that, it slowly decreases in size.

Now, size doesn’t equal intelligence, so a smaller brain doesn’t necessarily mean a less capable one. Staying mentally active, exercising, and eating brain-boosting foods can help keep it in top shape!

13

Cholesterol plays a big role in memory

Image: Lisa Yount

We often think of cholesterol as bad, but your brain actually depends on it! In fact, 25% of your body’s cholesterol is stored in your brain, where it helps with learning and memory. However, unlike other organs, the brain can’t absorb cholesterol from the blood, it has to produce its own. So, while too much cholesterol in the body can be harmful, the right amount is vital for brain function. At least you can use that as an excuse to get that burger!

Looking for an extra scoop of literary fun?

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opaque

/oʊˈpeɪk/