Decoding

What “Code Adam” means and why stores take it so seriously

Have you ever heard "Code Adam" while shopping for groceries at Walmart? Or maybe you’ve heard how "Dr. Firestone" was being paged during a routine hospital visit. They sound like harmless announcements. But behind these ordinary words are secret codes staff use to signal emergencies without causing panic. From hospitals and supermarkets to airports and Disney Parks, these phrases quietly warn employees that something is happening. You hope you never hear them, but if you do, it helps to know exactly what they mean.

We all love getting special attention at airports or hotel desks, but if you hear the clerk call you a "treasured guest," don’t feel so flattered. You may not be as VIP as one could think.

In the hospitality industry, "treasured guest" has become a humorous bit of industry folklore to describe someone causing trouble. Maybe a customer yelling at staff over expired coupons, demanding impossible accommodations, or throwing a full-blown tantrum at the front desk. Whatever it is, the phrase has become the staff’s secret way to warn co-workers without escalating the situation in front of the customers. Most guests don’t realize the meaning, but once you know it, you may start hearing it more often. We just hope it’s not about you.

Imagine you’re pushing a shopping cart through Walmart when suddenly the overhead speaker announces, "Code Adam." You can easily assume it’s some kind of employee meeting or cleanup request. But when you see them start locking the exits and moving around, you know something’s wrong.

This code was created in 1994 by Walmart in collaboration with the National Center for Missing & Exploited Children (NCMEC), in memory of the tragic case of 6-year-old Adam Walsh. Adam was abducted from a Sears department store in 1981 while shopping with his mother. His father, John Walsh, later became famous for hosting the TV program America’s Most Wanted and advocating for missing children. Even if Adam’s story ended in tragedy, Walmart created the emergency system in Adam’s memory, and other retailers soon adopted it nationwide, intending to have a quick response to missing or abducted children.

You’re sitting in a hospital waiting room during a routine check-up when you suddenly hear "Code Blue, Room 214." Most people immediately know it sounds serious, even if they are not entirely sure why.

The phrase "Code Blue" is used at hospitals to draw the necessary staff and equipment to perform a resuscitation. It was created in the early 1960s at Beathany Medical Center by Dr. Hughes Day. Before then, hospital resuscitations were often chaotic and poorly coordinated. In 1961, Dr. Day received a grant to build one of America’s first cardiac care centers, and he developed both the Code Blue alert system and the modern crash cart to improve survival rates during cardiac emergencies. Today, the system is used in hospitals across the country, sometimes with specialized versions like "Code Blue Pediatric" or "Code Blue Neonate."

Imagine visiting a loved one in the hospital when the intercom calmly announces, "Paging Dr. Firectone to the third floor." Your head surely goes, "Dr. Firestone’s probably having a busy day up there." He is, but it’s not what you think.

The phrase is actually a discreet fire alert used to warn staff about smoke, flames, or overheating equipment without frightening patients and visitors. Hospitals adopted these coded announcements after realizing that openly yelling "fire" over loudspeakers could create panic, especially among patients who aren’t able to move quickly. "Code Red" is an alternative used by many health centers today, but it also hints at the situation while keeping hallways calm.

You’re standing at a checkout counter when the cashier picks up the phone and quietly says, "I need a Code 10 authorization." If you think that’s just another way to get a supervisor’s approval or technical issue, think again. In reality, the cashier may suspect the credit card is stolen or fraudulent.

Code 10 was developed through a cooperative effort between major credit card companies like Visa and Mastercard, along with international standard organizations. As credit cards became more common in the 1960s and 1970s, stores needed a discreet way to alert banks about suspicious activity without directly accusing customers and potentially putting employees at danger. When a cashier requests a Code 10, the bank’s operator begins asking yes-or-no questions to assess the situation and guide the employee on what to do next.

You’ve probably experienced those long airport security lines. The wait is usually uneventful. But sometimes, you can hear "Code Bravo" over the speakers. Maybe it’s a delay, or maybe it’s an issue with luggage. Within seconds, people stop moving, the security line freezes, and exits may even close. It’s something bigger.

Code Bravo is the emergency phrase used by airport security and the Transportation Security Administration to signal a serious security threat, such as an unattended bag, a breach at a checkpoint, or someone slipping into a restricted area. The term comes from the international phonetic alphabet used in aviation and military communications, where "Bravo" represents the letter B. When this is called, security staff immediately lock down affected areas, stop screening lines, and search for the source of the threat. To passengers, it’s sudden and confusing, but to security, it’s a carefully rehearsed response.

You are heading back to your cabin on a cruise ship when the speakers announce, "Code Alpha, Deck 7." You may think Alpha is related to the captain, but that’s not the case. It means someone on board is suffering a medical emergency.

The phrase comes from the NATO phonetic alphabet, where "Alpha" represents the letter A. In maritime emergency jargon, it became shorthand for a Priority A medical situation requiring immediate response. Cruise lines such as Royal Caribbean and Disney Cruise Line commonly use the term, though some ships use variations like repeating "Alpha" three times. Once the code is announced, onboard medical teams rush toward the specified deck or cabin. If necessary, stretcher crews are mobilized, and in severe cases, the ship may even divert course toward the nearest port for emergency evacuation. Passengers are enjoying the views, but the staff is running to save a life.

Anyone who remembers the CB radio craze of the 1970s probably smiles when they hear "10-4." Movies, truckers, and radio fans turned those number codes into a part of American culture. So if you overhear "10-33" on a police scanner, you might assume it’s just another routine message. But it’s not as simple as it sounds.

The 10-code system was first created in 1937 by Illinois State Police communications director Charles Hopper and later standardized by the Association of Public Safety Communications Officials, better known as APCO. Officers needed short phrases they could understand clearly over crackling radio signals. The 10-33 code commonly means an officer needs emergency assistance. In some departments, it also signals radio silence so dispatchers can focus on the crisis unfolding in real time.

Disney World is amazing, the parks offer something for everyone, and there are things to see wherever you look. But that’s exactly the kind of place where a child can easily disappear into a sea of strollers, balloons, characters, and crowds. For that reason, Disney has developed the "Signal 70," which alerts cast members and security that a child has become separated from their family.

The number comes from older police and emergency radio systems, where "70" was commonly associated with missing persons. Disney adopted the phrase because it allows employees to communicate discreetly without frightening or alarming nearby guests. If a member finds the child, they gently -and magically- escort them to Baby Care Center, where they coordinate the reunion.

Cruises are great to relax, enjoying a good book under the sun with a nice drink by the side. Until you hear "Echo, echo, echo" on the speakers. If you do, something is happening somewhere else on the ship.

The code is used among cruise employees to signal that dangerous winds or a navigational hazard are affecting the ship. It comes from the international maritime phonetic alphabet, where "Echo" stands for the letter E. In maritime signalling, the letter traditionally means "I am altering my course to starboard." And, in time, the phrase became associated with urgent ship maneuvers and weather-related warnings. However urgent, the repetition of the word by three doesn’t represent life-threatening situations. It alerts the crew of a certain hazard to prepare while avoiding panic among passengers.

The truth about your brain

You won’t believe what happens in your brain while you sleep

Image: Milad Fakurian

Your brain is one of the most powerful and mysterious organs in your body. It controls everything from your thoughts to your emotions and even processes information at lightning speed. But how much do you really know about it? Some long-believed myths about the brain have been debunked, while other surprising facts reveal just how incredible this organ truly is. Get ready to be amazed by these fascinating brain facts!

Image: Natasha Connell

You’ve probably heard this one before, but it’s completely false! While it’s true that not all parts of the brain fire at the same time, imaging studies show that most regions are active throughout the day, even when we sleep.

Your brain is constantly working, controlling bodily functions and emotions, and processing information. So next time someone says you’re only using 10% of your brain, you can confidently tell them that’s just a myth!

Image: Aarón Blanco Tejedor

Here’s a weird fact: While your brain processes pain signals from the rest of your body, it has no pain receptors of its own. This is why surgeons can perform brain surgery on conscious patients without causing them pain.

However, the membranes and tissues surrounding the brain do have pain receptors, which is why headaches and brain injuries can be so excruciating.

Image: Usman Yousaf

How come we have headaches if the brain has no pain receptors? Well, that’s because headaches are triggered by chemical activity in the brain, changes in nerves and blood vessels, and even fluctuating serotonin levels.

In some cases, hormones like estrogen can also play a role, which explains why migraines are more common in women.

Image: Go to Johannes Plenio's profile Johannes Plenio

Dreams are proof that your brain never rests! (Warning: this fact can make you feel exhausted.) While you sleep, your limbic system, that is, the part of the brain that deals with emotions, becomes especially active, which is why dreams often feel so intense.

On average, humans experience four to seven dreams per night, even if we don’t always remember them. And what about that scary nightmare about falling? Well, you can thank your amygdala, the brain’s fear center, for that one.

Image: Brett Jordan

Have you ever walked into a room and instantly forgotten what you were after? That’s because short-term memory only lasts about 20-30 seconds! That’s not enough!

Your brain holds a limited amount of information in its active state before deciding whether to store it or discard it. Ironically, we can’t really choose what makes the cut, but we do hope these facts stay with you!

Image: BUDDHI Kumar SHRESTHA

That sharp, icy pain when you eat something too cold? It’s your brain’s way of telling you to slow down! Officially called sphenopalatine ganglioneuralgia, a brain freeze happens when cold food or drinks rapidly chill the blood vessels in your throat, causing them to constrict and then rapidly expand. This sends pain signals to your brain, warning you of the sudden temperature shift. It’s annoying, but it’s actually your body trying to protect itself!

Image: Josh Riemer

You didn’t need us to tell you, but let’s look at the details: The average person has between 12,000 and 60,000 thoughts per day. What’s even more interesting? 95% of those thoughts are the same ones you had yesterday. Is that not surprising enough? Hear this out: 80% of them tend to be negative. That’s because our brains are wired for survival, constantly analyzing risks and potential dangers.

Image: Terry Vlisidis

Even though it only makes up about 2% of your body weight, your brain employs a major quantity of energy! It consumes 20% of your oxygen and blood supply, making it one of the most demanding organs in your body.

If your brain goes without oxygen for just five minutes, brain cells start dying, leading to irreversible damage. This is why deep breathing and cardiovascular exercise are great for brain health!

Image: Alexander Andrews

Do you know that feeling when you hit the back of your head and see stars? That’s because your occipital lobe, which controls vision, is located at the back of your brain. If you get hit there, your brain momentarily misfires, causing flashes of light.

Interestingly, your brain processes vision on the opposite side; while your right brain controls your left eye, your left brain controls your right eye. It’s one of the many ways the brain operates in a complex way.

Image: Rodion Kutsaiev

Believe it or not, your brain generates between 12 and 25 watts of electricity when you’re awake. If you can’t really grasp how powerful that is, check this out: It’s enough to power a small light bulb! Your brain’s electrical activity is what allows neurons to send signals at speeds of up to 260 miles per hour.

Image: Robina Weermeijer

Your brain may be the fattiest organ in your body, consisting of at least 60% fat! This is why consuming healthy fats, like omega-3s and omega-6s present in fish, for example, is essential for brain health.

Healthy fats stabilize brain cell walls, reduce inflammation, and support cognitive function. So go ahead and enjoy that avocado toast, it’s food for your brain!

Image: Robina Weermeijer

It’s not just your memory that fades over time; the brain itself physically shrinks as one gets older. It continues developing until your late 40s, but after that, it slowly decreases in size.

Now, size doesn’t equal intelligence, so a smaller brain doesn’t necessarily mean a less capable one. Staying mentally active, exercising, and eating brain-boosting foods can help keep it in top shape!

Image: Lisa Yount

We often think of cholesterol as bad, but your brain actually depends on it! In fact, 25% of your body’s cholesterol is stored in your brain, where it helps with learning and memory. However, unlike other organs, the brain can’t absorb cholesterol from the blood, it has to produce its own. So, while too much cholesterol in the body can be harmful, the right amount is vital for brain function. At least you can use that as an excuse to get that burger!