TRANSLATION BLUNDERS

Take a look at 7 of the worst “lost in translation” cases in history

Image: Afif Ramdhasuma

Amateurish translations can be a recipe for disaster, especially when international politics or your business future are at stake! Traduttore, traditore! is an old Italian saying that roughly means "translators are traitors." However this saying has nothing to do with wartime propaganda or chauvinistic sentiments, and it’s instead a rather lighthearted take on the inherent difficulty of a translator’s line of work.

You might wonder, how bad can you make things with a bad translation? Well, there’s no need to wonder, the profession is full of hysterical stories about the craziest translation blunders that almost managed to ruin whole thriving businesses and reputations.

Image: Tim Mossholder

Around the 1960s, Pepsi decided to expand its business to China only to find a literal linguistic barrier that almost ruined the whole venture. At the time, Pepsi’s slogan in English-speaking countries was "Come Alive With the Pepsi Generation." However, when directly translated into Chinese, the slogan read something like "Pepsi brings your ancestors back from the dead," turning the favorite cola of millions into a powerful dark magic concoction that—as one could expect—wasn’t very well received by the Chinese population, who just happen to hold their deceased ancestors in great esteem.

Image: Enq 1998

When Napoleon’s brother was crowned king of Holland in 1806, he was eager to please the local populace and quickly decided to change his name to something more fitting, from Ludovic to Lodewijk. However, he was such a bad speaker of Dutch that, during the coronation ceremony, he ended up declaring himself the "Rabbit of 'Olland," instead of "King of Holland."

Image: Aaron Burden

This one is absolutely hilarious, and just like the Pepsi gaffe, it shows the dangers of localizing new products when you aren’t fully aware of the language. When Parker Pens decided to expand its business into Mexico, it mistranslated the company’s current slogan "It won’t leak in your pocket and embarrass you"— surprising by itself, since you would expect that to be the bare minimum in order to have a working pen— into "It won’t leak in your pocket and make you pregnant," due to a confusion with the similarity between the false cognates "embarazar" (get pregnant) in Spanish and "embarrass" in English.

Image: Tuntematon, Valkoisen talon valokuvaajat (01/20/1977 - 01/20/1981), Public domain, via Wikimedia Commons

In 1977, during a trip to Poland, U.S. President Jimmy Carter took an involuntary part in a series of incredibly funny translation fails. His amateur interpreter was terribly bad at speaking Polish—and even understanding English apparently—because when the president mentioned that he had left the U.S. that morning, the interpreter said to the Polish audience that "he had left his country, never to return." To make matters even worse, Carter’s enthusiastic appeal to the Polish people was mistranslated again and the interpreter said that the president wanted to "get to know the Poles carnally."

Image: Jen Theodore

When beer brand Coors tried to get into the Spanish market, it failed to hire a decent translator, since the company’s tagline "Turn It Loose" was translated into something akin to "Suffer From Diarrhea," something you definitely don’t want to see in a beer can from overseas.

Image: Thomas Kelley

When General Electric released a new partnership brand in France under the acronym GPT, no one realized that, in French, this acronym can be read as "J’ai pété," or "I farted." You can imagine that if they just hired a French teenager, they would have discovered their mistake soon enough, saving themselves a lot of time and money.

Image: Miika Laaksonen

A Swedish non-prescription drug used to alleviate stomach pains called Samarin wanted to market its product to Arabic countries with a text-free three-panel comic strip that showed a man with a hurting stomach in its first picture, the same man drinking Samarin in the second, and a happy and healthy man in the last one. But they forgot to take into account that in the Arab world people read both books and comic strips from the right to the left! So, not even avoiding text whatsoever saved them from screwing up their new business expansion.

The 12 longest-living animals on Earth (and how they cheat time)

Nature doesn’t just create beauty, it crafts survival miracles. While most animals have short lives, a rare few have mastered the art of staying alive for centuries, even millennia. These aren’t just long-lived creatures; they’re nature’s ultimate time travelers. From the frozen depths of the oceans to the darkest corners underground, they’ve developed bizarre, brilliant strategies to cheat death. Get ready to meet 12 animals whose lifespans will absolutely blow your mind.

Record age: up to 15,000 years

This unassuming sea sponge thrives in the freezing waters of Antarctica, where temperatures hover around 28.6 °F—so cold that biological processes hit the brakes. In such icy conditions, metabolism slows to a crawl, allowing these sponges to live for thousands of years.

Some have reached impressive sizes of over 3 feet tall and have been around since mammoths were still thundering across the tundra. They don’t move, they don’t stress, and they barely change, just quietly existing while centuries pass them by. Their secret to extreme longevity? Glacial patience, deep-sea stillness, and a lifestyle that redefines "low-maintenance".

Age: technically… infinite

This tiny jellyfish, no bigger than a fingernail—less than 0.2 inches—is like the ocean’s very own Benjamin Button. What makes it truly extraordinary is its ability to rewind its life story, flipping back to a youthful, juvenile stage whenever it wants. While it’s not completely invincible (predators and other threats are still very real), if left undisturbed, it can keep hitting the reset button on aging indefinitely, making it one of the most fascinating "time-benders" in nature.

Record age: 507 years

In 2006, a special clam was discovered buried deep in the seabeds of the North Atlantic. Scientists were able to determine that it had been there since at least 1499—that’s centuries before the United States was even a thought! This ancient marvel, nicknamed "Ming", was able to perfect a slow-and-steady approach to life. Growing at a snail’s pace and barely budging, Ming’s sedentary lifestyle turned out to be a brilliant strategy for beating the clock. Who knew doing almost nothing could be the ultimate secret to longevity?

Record age: estimated 392 years

These sharks aren’t your average ocean cruisers—they can stretch over 20 feet long and weigh up to 2,200 pounds. But what’s really mindblowing is how slowly they move, like they’re in a permanent state of deep relaxation. Living in the icy Arctic waters, these giants don’t hit adulthood until they’re about 150 years old, and some can glide through the depths for nearly 400 years. Imagine that! These ancient swimmers were already around before America declared independence... and they are still out there, silently roaming the seas!

Record age: over 211 years

This whale is a true ocean giant, stretching up to 60 feet long and weighing a staggering 200,000 pounds. But what makes it stand out isn’t just its size but its age. Some of these majestic creatures carry harpoons from the 1800s still lodged in their skin, like walking history books. Just picture living so long that you’re literally carrying outdated technology embedded in your body—talk about being a time traveler of the seas!

Record age: 200 years

Spanning the chilly Pacific coastline from California all the way up to Alaska, this spiky little ball—about 7 inches across—is full of surprises. It munches on algae and calls the deep, dark ocean its home, thriving at depths of up to 300 feet. Don’t let its size fool you: this prickly creature is a true elder of the cold seas, quietly outliving many ocean neighbors while keeping a low profile. A tough, slow-living veteran wrapped in spikes!

Record age: 226 years

Meet Hanako, a legendary Japanese koi who swam through life for an astonishing 226 years. Scientists discovered how old she was by studying the rings on her scales, much like counting the growth rings of a tree. These colorful, ornamental fish aren’t just symbols of good fortune; they’re also secret long-lifers with the potential to celebrate over two centuries of birthdays, as long as they get the right care and a peaceful pond to call home.

Record age: 190 years

Jonathan is a male tortoise living on the remote island of Saint Helena in the South Atlantic Ocean. He was born back in 1832, and he’s still happily chomping lettuce and soaking up the sun today. Weighing in at more than 400 pounds and measuring around 3 feet long, Jonathan holds the title of the oldest known living land animal on the planet. If he could share tales, they’d span nearly two centuries of history. Imagine that!

Record age: 152 years

This ancient-looking fish, with its whisker-like barbels, looking like a tiny underwater submarine, prowls the lakes of North America. It can reach an impressive length of up to 7 feet and weigh around 200 pounds. These slow-living creatures don’t rush into adulthood—they start breeding only around age 20—and then take their time cruising through life at a leisurely pace. Believe it or not, one legendary catch in Wisconsin was estimated to be over 150 years old!

Record age: over 90 years

This chunky, night-loving parrot from New Zealand is a true oddball—it can’t fly, snores like a grumpy grandpa, and smells like fresh flowers. Despite its quirks, this bird boasts an impressively long lifespan. Sadly, it teeters on the edge of extinction. The oldest known kakapo, affectionately named Richard Henry, lived 90 years, earning him the title of the charmingly eccentric elder statesman of the avian world.

Record age: 37 years

This tiny, kooky rodent—barely 3 inches long and just over an ounce in weight—could’ve been cast straight from a sci-fi apocalypse flick. Dwelling in vast underground colonies across Africa, it’s practically invincible to cancer, pain, and the usual effects of aging. Scientists are fascinated by this little marvel, even if it’s not winning beauty contests anytime soon. Its superpowers make it a star in longevity research!

Record age: estimated 100+ years

Lobsters have a totally different rulebook than us when it comes to aging. They don’t really grow old; they just keep getting bigger and bigger. Some giant lobsters weigh over 40 pounds and stretch beyond 3 feet long. Their biggest threats? Not old age, but predators or the risky process of shedding their shells. In theory, they could live forever if left alone—but let’s be honest, not many get to enjoy a peaceful, lobster-sized retirement!