TRANSLATION BLUNDERS

Take a look at 7 of the worst “lost in translation” cases in history

Image: Afif Ramdhasuma

Amateurish translations can be a recipe for disaster, especially when international politics or your business future are at stake! Traduttore, traditore! is an old Italian saying that roughly means "translators are traitors." However this saying has nothing to do with wartime propaganda or chauvinistic sentiments, and it’s instead a rather lighthearted take on the inherent difficulty of a translator’s line of work.

You might wonder, how bad can you make things with a bad translation? Well, there’s no need to wonder, the profession is full of hysterical stories about the craziest translation blunders that almost managed to ruin whole thriving businesses and reputations.

Image: Tim Mossholder

Around the 1960s, Pepsi decided to expand its business to China only to find a literal linguistic barrier that almost ruined the whole venture. At the time, Pepsi’s slogan in English-speaking countries was "Come Alive With the Pepsi Generation." However, when directly translated into Chinese, the slogan read something like "Pepsi brings your ancestors back from the dead," turning the favorite cola of millions into a powerful dark magic concoction that—as one could expect—wasn’t very well received by the Chinese population, who just happen to hold their deceased ancestors in great esteem.

Image: Enq 1998

When Napoleon’s brother was crowned king of Holland in 1806, he was eager to please the local populace and quickly decided to change his name to something more fitting, from Ludovic to Lodewijk. However, he was such a bad speaker of Dutch that, during the coronation ceremony, he ended up declaring himself the "Rabbit of 'Olland," instead of "King of Holland."

Image: Aaron Burden

This one is absolutely hilarious, and just like the Pepsi gaffe, it shows the dangers of localizing new products when you aren’t fully aware of the language. When Parker Pens decided to expand its business into Mexico, it mistranslated the company’s current slogan "It won’t leak in your pocket and embarrass you"— surprising by itself, since you would expect that to be the bare minimum in order to have a working pen— into "It won’t leak in your pocket and make you pregnant," due to a confusion with the similarity between the false cognates "embarazar" (get pregnant) in Spanish and "embarrass" in English.

Image: Tuntematon, Valkoisen talon valokuvaajat (01/20/1977 - 01/20/1981), Public domain, via Wikimedia Commons

In 1977, during a trip to Poland, U.S. President Jimmy Carter took an involuntary part in a series of incredibly funny translation fails. His amateur interpreter was terribly bad at speaking Polish—and even understanding English apparently—because when the president mentioned that he had left the U.S. that morning, the interpreter said to the Polish audience that "he had left his country, never to return." To make matters even worse, Carter’s enthusiastic appeal to the Polish people was mistranslated again and the interpreter said that the president wanted to "get to know the Poles carnally."

Image: Jen Theodore

When beer brand Coors tried to get into the Spanish market, it failed to hire a decent translator, since the company’s tagline "Turn It Loose" was translated into something akin to "Suffer From Diarrhea," something you definitely don’t want to see in a beer can from overseas.

Image: Thomas Kelley

When General Electric released a new partnership brand in France under the acronym GPT, no one realized that, in French, this acronym can be read as "J’ai pété," or "I farted." You can imagine that if they just hired a French teenager, they would have discovered their mistake soon enough, saving themselves a lot of time and money.

Image: Miika Laaksonen

A Swedish non-prescription drug used to alleviate stomach pains called Samarin wanted to market its product to Arabic countries with a text-free three-panel comic strip that showed a man with a hurting stomach in its first picture, the same man drinking Samarin in the second, and a happy and healthy man in the last one. But they forgot to take into account that in the Arab world people read both books and comic strips from the right to the left! So, not even avoiding text whatsoever saved them from screwing up their new business expansion.

Some names stick around

From Table Tap Joe to Ziggy Stardust: Who are the best song characters?

Sometimes, a character is the perfect alter-ego to write a song about oneself without self-referencing so much. Other times, a character is just a character. Over the years, musicians have come up with lonely dreamers, fearless heroes, mysterious strangers, and even supernatural villains who have become just as famous as the songs themselves. Some were inspired by real people, others sprang entirely from imagination, but all of them left a lasting mark on music history. Which of these 12 do you remember?

Tom Waits has always had a soft spot for society's oddballs, and few are even stranger than Table Top Joe. Introduced on the 2002 album Alice, Joe is born with only a head and hands, yet grows into a brilliant piano player whose extraordinary talent earns him fame despite the odds stacked against him.

The song unfolds like a forgotten American folk tale, complete with references to Coney Island's legendary Dreamland amusement park and composer Igor Stravinsky. Although many listeners assume the story is based on an old carnival legend, Table Top Joe is entirely Tom Waits' own creation.

Few fictional musicians have ever become as famous as Ziggy Stardust. Introduced in 1972, Ziggy is an alien rock star sent to Earth shortly before humanity's end, only to be consumed by the very fame that makes him a savior to millions.

David Bowie blurred the line between fiction and reality by performing as Ziggy onstage for more than a year. When he unexpectedly announced Ziggy's retirement during a concert at London's Hammersmith Odeon in 1973, many fans believed the character, and perhaps Bowie himself, had truly reached the end of the story.

Tommy Walker isn't just the hero of a song, he's the central figure of one of rock music's first great operas. After witnessing a traumatic event as a child, Tommy becomes deaf, mute, and blind, yet somehow develops astonishing pinball skills that transform him into an unlikely celebrity.

Pete Townshend built an entire musical world around Tommy, exploring themes of trauma, faith, and redemption. First released in 1969, Tommy later became a hit film, a Broadway production, and one of the most influential concept albums ever recorded.

Johnny B. Goode is every aspiring musician's dream. Growing up in rural Louisiana with little more than a guitar and natural talent, he plays so brilliantly that listeners predict "his name will be in lights."

Chuck Berry based the character partly on himself and partly on pianist Johnnie Johnson. Originally described as a "colored boy," Johnny became a "country boy" in the final lyrics, making the song more likely to receive airplay during the segregation era. Nearly two decades later, Johnny's anthem would even travel into space aboard NASA's Voyager Golden Record.

Few fictional characters have captured loneliness as powerfully as Eleanor Rigby. She quietly moves through life unnoticed, while Father McKenzie delivers sermons that no one hears, creating one of popular music's saddest portraits of isolation.

Paul McCartney later explained that Eleanor's name came from actress Eleanor Bron and the Liverpool shop Rigby & Evens. The discovery of an actual Eleanor Rigby gravestone in Liverpool only deepened the song's mystique, though McCartney maintained the coincidence was unintentional.

Billie Jean may be one of pop music's most famous women, yet Michael Jackson insisted she wasn't a real person. Instead, she represented several women who falsely claimed that he had fathered their children during the height of the Jackson 5's fame.

Released in 1983 as part of Thriller, the song became a global phenomenon. It also provided the stage for Jackson's legendary moonwalk during Motown 25.

Unlike many legendary song characters, Stagger Lee actually existed. His real name was Lee Shelton, a St. Louis criminal who murdered Billy Lyons during an argument over a hat on Christmas Eve in 1895.

The shocking crime quickly entered American folklore through countless folk songs before Lloyd Price transformed it into a chart-topping hit in 1958. More than a century later, Stagger Lee remains one of the most enduring antiheroes in American music.

Tom Dooley was inspired by Thomas Dula, a Confederate veteran executed in North Carolina in 1868 after being convicted of murdering Laura Foster. His surname was locally pronounced "Dooley," giving the ballad its familiar title.

The Kingston Trio revived the old Appalachian folk song in 1958, turning it into an international hit and helping launch America's folk music revival.

When the narrator of "Lola" meets an intriguing stranger in a Soho nightclub, expectations quickly give way to surprise. Ray Davies crafted one of rock's earliest mainstream stories exploring gender ambiguity, decades before the topic entered popular conversation.

The recording rarely reached British radio. Because BBC rules prohibited commercial product names, Davies had to interrupt a U.S. tour and fly back to London simply to replace the lyric "Coca-Cola" with the now-famous "cherry cola."

Unlike most famous song characters, the Piano Man is really Billy Joel himself. Before becoming a superstar, Joel spent six months in 1972 and 1973 performing under the pseudonym Bill Martin at the Executive Room, a piano bar in Los Angeles, after becoming trapped in a bad recording contract. The song transforms those experiences into a bittersweet portrait of ordinary people searching for escape at the end of another week.

Joel has said that virtually every character in the song was based on a real person, from bartender John to "Paul, the real estate novelist" and Davy, who really was in the Navy. Yet the Piano Man himself became the story's most enduring character: a quiet observer who offers music as a brief refuge for dreamers, lonely souls, and regulars alike. More than fifty years after its 1973 release, "Piano Man" remains Billy Joel's signature song, and its title has effectively become his lifelong nickname.

Standing nearly seven feet tall and missing an arm, Amos Moses roams the Louisiana swamps hunting alligators. Jerry Reed filled the song with colorful Southern expressions and exaggerated storytelling that make Amos feel like an authentic folk legend.

Although fictional, Amos embodies the larger-than-life heroes found throughout American tall tales. His adventures turned the song into one of Reed's biggest crossover hits and secured Amos a permanent place among country music's greatest characters.

Big Bad John hardly says a word, but he doesn't have to. The towering coal miner earns everyone's respect through quiet strength before sacrificing his own life to save fellow workers when a mine collapses.

Jimmy Dean's 1961 ballad became a smash hit, winning a Grammy and inspiring several sequel songs. More than sixty years later, Big Bad John still stands as one of country music's defining working-class heroes.