Color me intrigued

Before the pantone: 10 color shades with old names


Published on March 14, 2026


Image: Christina Rumpf

Colors come in a multitude of shades, most of them with a very specific name. Some of these names are a reference to a common object of that color —for example, ruby, maize, or lavender— while others, much more modern, are just a product of marketing, popular use, or just imagination —such as razzle dazzle rose, school bus yellow, or French blue. But some specific shade names have a story that goes back centuries, across different cultures and traditions. Here are ten color shades and the history behind their name.

1

Vermilion

Image: Shirley Xu

This vibrant red-orange shade takes its name from an ancient pigment, highly toxic, made from cinnabar, a form of mercury. Its name comes from the Old French vermeillon, derived from vermiculus, a diminutive of the Latin vermis (‘worm’). What did this toxic pigment have to do with worms? An insect called Kermes vermilio was used to make a natural dye in a similar shade, but much more common than cinnabar, so its name became popular and was used for all similar red-orange shades.

2

Tawny

Image: Brianna R.

Described as a shade that goes from light-brown to brownish-orange, tawny is associated with tanned leather, not only in color but in the origin of its name. Celts used tannum or crushed oak bark to treat animal hides and produce leather. Though Latin, this word made its way into Old French as tauné, ‘tan leather colored’, and then into English.

3

Ultramarine

Image: Fabrizio Conti

With a name that alludes to the sea, the origin of this deep blue shade seems to be quite straightforward, except it isn’t. Ultramarine blue takes its name from the Ultramarine pigment, made from grinding lapis lazuli stone. This pigment, as costly as gold, was imported from Afghanistan by Venetian merchants, who called it (azzurro) oltramarino or ‘(blue) from beyond the sea’.

4

Ecru

Image: Gaelle Marcel

Now described as cream or grayish yellow, ecru was initially used to describe the color of unbleached linen. Before bleached into a creamy white color, linen would retain the color of the dried flax fibers used to weave it. The French word écru, meaning ‘raw’ or ‘unbleached’, initially served as a mere descriptor of the fabric's state, but was eventually associated with its color.

5

Verdigris

Image: Freddy G

To no one’s surprise, the name of this blueish-green shade comes from French. But although its French equivalent, vert-de-gris, means ‘green of gray’, there is no gray in its origin. There are two possible origins for this name: the first one is vert d'aigre or ‘green made with vinegar’, because a pigment of this name was made using copper and vinegar. The second one ties this shade to art objects imported from Greece, which gave way to the name vert-de-Grèce, ‘green of Greece’.

6

Indigo

Image: Kseniya Lapteva

Indigo is used to describe a variety of blue shades, from the dark blue in the rainbow to various blue hues that can be achieved using indigo dye. Originally, the term indigo, from the Latin indicum (‘Indian’), was specifically used for a pigment made from the Indigofera plant and exported from India. Later on, the term became synonymous with the various blue shades resulting from that dye.

7

Sepia

Image: Mr Cup / Fabien Barral

Nowadays, we automatically associate the color sepia with old photographs, but did you know its name and hue come from a fish? In ancient Greece and Rome, the ink of the sepia cuttlefish was used for writing, and it remained a commonly used drawing ink up until the early 19th century, when it started being used for watercolors and oil paints.

8

Auburn

Image: Олег Мороз

This one is tricky. As a color, auburn is a shade of brown, though it is often used to describe a specific type of red hair that has a mixture of red and brown tones. The term auburn, however, has nothing to do with red nor with brown. It comes from the French alborne, derived from the Latin alburnus or ‘off-white’, and it was used for blond people. How did it come to mean reddish-brown? Auburn and brown sounded similar.

9

Purpura

Image: Luiza Carvalho

Technically, there is no color named purpura in modern English, but there used to be. Made from crushed sea snails, the purpura dye was extremely expensive, and it became associated with royalty. Originally called porphura by the Greeks, the word was latinized as purpura, and was later adopted into English as purpul, from where we get the modern ‘purple’. So, while purpura is the original purple, it is nowadays called Tyrian or royal purple to avoid confusion.

10

Jasper

Image: Josh Boaz

This reddish-orange shade gets its name from the jasper, a semiprecious quartz known for having a pattern. The name ‘jasper’ comes from the Greek iaspis, meaning ‘spotted or speckled stone’. While there are multiple colors of jasper stones, the most common one is red, so the name of the stone became synonymous with that shade.


Deep roots

11 everyday words with indigenous roots


Published on March 14, 2026


Image: Zoshua Colah

English is a very welcoming language in the sense that it incorporates terms from many other languages from all over the world. And, as it couldn’t be otherwise, Native American languages have lent many of their words and terms to English speakers. Some traveled through Spanish or French before settling into English, and others arrived directly through early contact and trade, helping shape the way we speak today. Did you know about these 11 terms?

1

Canoe

Image: Michael Niessl

The word "canoe" comes from the Taino term canoa, which was first used by Caribbean islanders long before Europeans arrived. Early explorers adopted it to describe the slim, sturdy boats they saw.

Over time, "canoe" became the standard English word for a small paddled craft. Today it still carries that sense of simplicity and closeness to nature.

2

Barbecue

Image: Philipp Kämmerer

The word "barbecue" comes from barbacoa, another Taino term for a wooden frame used for cooking meat over fire. Europeans adopted it and applied it to both the method and the gathering itself.

Today, "barbecue" means everything from a backyard cookout to a regional cooking style. Its origins highlight the deep culinary influence of Native Americans in the nation's current culture.

3

Skunk

Image: Elisa Stone

"Skunk" comes from the Algonquian word squnk, which means "urinating fox" (quite a fitting term, indeed). This was an obvious reference to the animal’s strong defensive spray. Early settlers adopted the term directly.

Since English had no better name for the creature, the Native word stuck. Today, the word skunks is also used as playful slang.

4

Moose

Image: Shivam Kumar

The word "moose" originates from Eastern Abenaki, a part of the Algonquian family, where it meant "he strips off bark." Yes, it described the animal’s habit of tearing bark from trees.

The name entered English quickly because settlers relied on Native knowledge of local fauna. The word remains unchanged because of its accuracy and usefulness.

5

Raccoon

Image: Gary Bendig

"Raccoon" comes from the Powhatan word arakun, meaning "he scratches with his hands." It described the animal’s clever, humanlike front paws.

Settlers adopted the term because it captured the creature’s behavior beautifully. Today, the raccoon is used as a household symbol of curiosity, not unlike the animal itself.

6

Chipmunk

Image: Annegret Kammer

The term "chipmunk" most probably comes from the Ojibwe word ajidamoo, which means "one who descends trees headfirst." Early English settlers adapted the sound into today’s form.

Though the spelling changed over time, the lively image of a chipmunk racing down a tree face-first stayed.

7

Caribou

Image: JD-Photos

The word "caribou" comes from the Mi’kmaq term qalipu, which means "snow shoveler," referring to the animal’s habit of digging through snow for food.

French settlers brought the word into English, keeping its descriptive nature. The name still connects the modern animal to the winter landscapes it belongs to.

8

Totem

Image: Stéfano Girardelli

"Totem" comes from the Ojibwe word ototeman, which means "kinship group." It described symbols representing clans and shared roots.

English adopted it to describe carved poles and symbolic elements. Though broader in modern usage, it still hints at the original sense of community, identity, and heritage.

9

Coyote

Image: Dylan Ferreira

"Coyote" comes from the Nahuatl word coyōtl, which was used by Indigenous tribes of central Mexico. Spanish speakers adopted it, and English borrowed later.

The word kept its meaning, and it remains one of the most direct links between the English language and Nahuatl.

10

Avocado

Image: Gil Ndjouwou

The tasty avocado’s name traces to the Nahuatl word ahacatl, which refers to the fruit and to a body part as well. Spanish speakers transformed it into aguacate.

Later on, English speakers adapted it to avocado. While the name sounds contemporary and culinary, it has ancient Native roots.

11

Chocolate

Image: amirali mirhashemian

The last Nahuatl word and also the last word on the list comes from the term xocolātl, which describes a bitter cacao drink that was consumed long before Europeans arrived in America. The name traveled from Spanish to English.

Though the product changed dramatically, the word survived. Today, chocolate is a universal symbol of sweetness, with rich and deeply indigenous roots.

Looking for an extra scoop of literary fun?

Learn more with our Word of the day

splendiferous

/splɛnˈdɪf(ə)rəs/