Color me intrigued

Before the pantone: 10 color shades with old names


Published on March 14, 2026


Image: Christina Rumpf

Colors come in a multitude of shades, most of them with a very specific name. Some of these names are a reference to a common object of that color —for example, ruby, maize, or lavender— while others, much more modern, are just a product of marketing, popular use, or just imagination —such as razzle dazzle rose, school bus yellow, or French blue. But some specific shade names have a story that goes back centuries, across different cultures and traditions. Here are ten color shades and the history behind their name.

1

Vermilion

Image: Shirley Xu

This vibrant red-orange shade takes its name from an ancient pigment, highly toxic, made from cinnabar, a form of mercury. Its name comes from the Old French vermeillon, derived from vermiculus, a diminutive of the Latin vermis (‘worm’). What did this toxic pigment have to do with worms? An insect called Kermes vermilio was used to make a natural dye in a similar shade, but much more common than cinnabar, so its name became popular and was used for all similar red-orange shades.

2

Tawny

Image: Brianna R.

Described as a shade that goes from light-brown to brownish-orange, tawny is associated with tanned leather, not only in color but in the origin of its name. Celts used tannum or crushed oak bark to treat animal hides and produce leather. Though Latin, this word made its way into Old French as tauné, ‘tan leather colored’, and then into English.

3

Ultramarine

Image: Fabrizio Conti

With a name that alludes to the sea, the origin of this deep blue shade seems to be quite straightforward, except it isn’t. Ultramarine blue takes its name from the Ultramarine pigment, made from grinding lapis lazuli stone. This pigment, as costly as gold, was imported from Afghanistan by Venetian merchants, who called it (azzurro) oltramarino or ‘(blue) from beyond the sea’.

4

Ecru

Image: Gaelle Marcel

Now described as cream or grayish yellow, ecru was initially used to describe the color of unbleached linen. Before bleached into a creamy white color, linen would retain the color of the dried flax fibers used to weave it. The French word écru, meaning ‘raw’ or ‘unbleached’, initially served as a mere descriptor of the fabric's state, but was eventually associated with its color.

5

Verdigris

Image: Freddy G

To no one’s surprise, the name of this blueish-green shade comes from French. But although its French equivalent, vert-de-gris, means ‘green of gray’, there is no gray in its origin. There are two possible origins for this name: the first one is vert d'aigre or ‘green made with vinegar’, because a pigment of this name was made using copper and vinegar. The second one ties this shade to art objects imported from Greece, which gave way to the name vert-de-Grèce, ‘green of Greece’.

6

Indigo

Image: Kseniya Lapteva

Indigo is used to describe a variety of blue shades, from the dark blue in the rainbow to various blue hues that can be achieved using indigo dye. Originally, the term indigo, from the Latin indicum (‘Indian’), was specifically used for a pigment made from the Indigofera plant and exported from India. Later on, the term became synonymous with the various blue shades resulting from that dye.

7

Sepia

Image: Mr Cup / Fabien Barral

Nowadays, we automatically associate the color sepia with old photographs, but did you know its name and hue come from a fish? In ancient Greece and Rome, the ink of the sepia cuttlefish was used for writing, and it remained a commonly used drawing ink up until the early 19th century, when it started being used for watercolors and oil paints.

8

Auburn

Image: Олег Мороз

This one is tricky. As a color, auburn is a shade of brown, though it is often used to describe a specific type of red hair that has a mixture of red and brown tones. The term auburn, however, has nothing to do with red nor with brown. It comes from the French alborne, derived from the Latin alburnus or ‘off-white’, and it was used for blond people. How did it come to mean reddish-brown? Auburn and brown sounded similar.

9

Purpura

Image: Luiza Carvalho

Technically, there is no color named purpura in modern English, but there used to be. Made from crushed sea snails, the purpura dye was extremely expensive, and it became associated with royalty. Originally called porphura by the Greeks, the word was latinized as purpura, and was later adopted into English as purpul, from where we get the modern ‘purple’. So, while purpura is the original purple, it is nowadays called Tyrian or royal purple to avoid confusion.

10

Jasper

Image: Josh Boaz

This reddish-orange shade gets its name from the jasper, a semiprecious quartz known for having a pattern. The name ‘jasper’ comes from the Greek iaspis, meaning ‘spotted or speckled stone’. While there are multiple colors of jasper stones, the most common one is red, so the name of the stone became synonymous with that shade.


Which one stole your heart?

No, Golden Retrievers weren't bred to fetch gold: Dog breed names 101


Published on March 14, 2026


Image: Glenn

Do you love dogs? From royal companions to fearless hunters and from German badger dogs to barkless African hounds, the names of our favorite breeds often hold surprising stories. Whether you’re a fan of the stoic Mastiff, the sassy Poodle, or the majestic Husky, there’s a tale behind each name that might surprise you. Let’s dig in!

1

Husky

Image: photo nic

The beautiful, blue-eyed Husky is inseparable from dog-sledding lore. The breed’s name evolved from the word "Eskimo."

English sailors once slurred "Eskimo" into "Uskee" or "Huskemaw," which eventually transformed into "Husky."

2

Dachshund

Image: Alondra Pavón

What’s not to love about wiener dogs? Their original name, however, refers not to their iconic sausage shape but to the purpose for which the breed was developed.

Dachshunds were bred to hunt badgers and other burrowing animals, with their long bodies and short legs making them ideal for digging into tunnels. The name is a German compound of Dachs (badger) and Hund (dog), meaning "badger dog."

3

Schnauzer

Image: Irene

There are three beloved varieties of Schnauzer—miniature, standard, and giant—and each has had its moment in pop culture.

The breed takes its name from its distinctive "mustache" or schnauze (snout) in German, literally meaning "snouter" or "muzzle." Originally, Schnauzers were used as rat-catchers and guard dogs in Germany.

4

Doberman

Image: Anna Kozakova

Often portrayed as guard dogs or police K-9s in film, Dobermans were named after Karl Friedrich Louis Dobermann, a 19th-century German tax collector who developed the breed as a loyal and protective companion for his dangerous rounds.

5

Corgi

Image: Alvan Nee

Queen Elizabeth II’s beloved Welsh Corgis made the breed internationally famous. In Welsh, cor means "dwarf" and gi (a soft mutation of ci) means "dog," so Corgi translates to "dwarf dog." Indeed, the breed originated in Wales, where it was used for herding cattle by nipping at their heels. Over time, Corgis also became a cultural symbol of British royalty.

6

Basenji

Image: TomasHa

Known as the "barkless dog" of Central Africa—because of its unique larynx structure, which produces a yodel-like sound (baroo) instead of a bark—the name "Basenji" comes from a Bantu language and roughly translates to "village dog" or "bush thing." The breed is ancient and was used for hunting in the Congo.

7

Labrador Retriever

Image: Joshua Köller

Did you know the Labrador Retriever has been America’s most popular dog breed for decades? Despite its name, the breed did not originate in Labrador but in Newfoundland.

It was called "Labrador" because British breeders associated the dogs with the Labrador Sea and the nearby region, while "Retriever" refers to the breed’s role in hunting.

8

Golden Retriever

Image: Justin Aikin

So, did Golden Retrievers retrieve gold? Short answer: no. Like Labradors, they were bred to retrieve game for hunters, but the "golden" part of their name refers to their beautiful coat.

The breed was developed in Scotland in the 19th century by crossing several breeds to create an obedient, water-loving gun dog.

9

Beagle

Image: Rahul danga

Snoopy is perhaps the most famous Beagle out there, even though we only saw him in black and white.

The origin of this beloved breed’s name is debated. It may derive from the Old French begueule, meaning "open throat," a nod to their baying howls. Others trace it to Celtic or Old English words meaning "small."

10

Poodle

Image: Tra Tran

Always pampered and impeccably groomed! If the term "Poodle" has always reminded you of "puddles," you are not far off. The name comes from the German Pudel or Pudelin, meaning "to splash in water." Poodles were originally bred as water retrievers, so their name reflects this aquatic work.

11

Pug

Image: Bruce Galpin

Pugs’ features and expressive faces have made them a source of comic relief in pop culture. There is no consensus about the origin of their name, however.

Some say that it derives from the Latin pugnus, meaning "fist," perhaps referencing their squished, fist-like face. Others say that in 18th-century England, "pug" was also a term of endearment for something small and compact-looking.

12

Boxer

Image: Jackson Jorvan

Athletic, energetic, and full of protective instincts, Boxers are true family guardians. But why the name?

It is thought to come from the breed’s tendency to use its front paws in play, like a boxer in the ring. Another theory links the name to the German word Boxl, a nickname for the breed in Bavaria.

13

Mastiff

Image: Sophie Hollies 🇨🇭🇫🇷 🇬🇧

As calm and noble as they are huge, Mastiffs were named after the Old French mastin or the Latin mansuetus, meaning "tame" or "domesticated." Despite their imposing size, Mastiffs were bred to guard homes and estates while remaining loyal and gentle with their owners.

Looking for an extra scoop of literary fun?

Learn more with our Word of the day

evocative

/əˈvɑkədɪv/