Decoding

What “Code Adam” means and why stores take it so seriously

Published on June 4, 2026

Image: Hitesh Choudhary

Have you ever heard "Code Adam" while shopping for groceries at Walmart? Or maybe you’ve heard how "Dr. Firestone" was being paged during a routine hospital visit. They sound like harmless announcements. But behind these ordinary words are secret codes staff use to signal emergencies without causing panic. From hospitals and supermarkets to airports and Disney Parks, these phrases quietly warn employees that something is happening. You hope you never hear them, but if you do, it helps to know exactly what they mean.

Treasured guest

Image: Helena Lopes

We all love getting special attention at airports or hotel desks, but if you hear the clerk call you a "treasured guest," don’t feel so flattered. You may not be as VIP as one could think.

In the hospitality industry, "treasured guest" has become a humorous bit of industry folklore to describe someone causing trouble. Maybe a customer yelling at staff over expired coupons, demanding impossible accommodations, or throwing a full-blown tantrum at the front desk. Whatever it is, the phrase has become the staff’s secret way to warn co-workers without escalating the situation in front of the customers. Most guests don’t realize the meaning, but once you know it, you may start hearing it more often. We just hope it’s not about you.

Code Adam

Image: Karsten Winegeart

Imagine you’re pushing a shopping cart through Walmart when suddenly the overhead speaker announces, "Code Adam." You can easily assume it’s some kind of employee meeting or cleanup request. But when you see them start locking the exits and moving around, you know something’s wrong.

This code was created in 1994 by Walmart in collaboration with the National Center for Missing & Exploited Children (NCMEC), in memory of the tragic case of 6-year-old Adam Walsh. Adam was abducted from a Sears department store in 1981 while shopping with his mother. His father, John Walsh, later became famous for hosting the TV program America’s Most Wanted and advocating for missing children. Even if Adam’s story ended in tragedy, Walmart created the emergency system in Adam’s memory, and other retailers soon adopted it nationwide, intending to have a quick response to missing or abducted children.

Code Blue

Image: Günter Valda

You’re sitting in a hospital waiting room during a routine check-up when you suddenly hear "Code Blue, Room 214." Most people immediately know it sounds serious, even if they are not entirely sure why.

The phrase "Code Blue" is used at hospitals to draw the necessary staff and equipment to perform a resuscitation. It was created in the early 1960s at Beathany Medical Center by Dr. Hughes Day. Before then, hospital resuscitations were often chaotic and poorly coordinated. In 1961, Dr. Day received a grant to build one of America’s first cardiac care centers, and he developed both the Code Blue alert system and the modern crash cart to improve survival rates during cardiac emergencies. Today, the system is used in hospitals across the country, sometimes with specialized versions like "Code Blue Pediatric" or "Code Blue Neonate."

Dr. Firestone

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Imagine visiting a loved one in the hospital when the intercom calmly announces, "Paging Dr. Firectone to the third floor." Your head surely goes, "Dr. Firestone’s probably having a busy day up there." He is, but it’s not what you think.

The phrase is actually a discreet fire alert used to warn staff about smoke, flames, or overheating equipment without frightening patients and visitors. Hospitals adopted these coded announcements after realizing that openly yelling "fire" over loudspeakers could create panic, especially among patients who aren’t able to move quickly. "Code Red" is an alternative used by many health centers today, but it also hints at the situation while keeping hallways calm.

Code 10

Image: Blake Wisz

You’re standing at a checkout counter when the cashier picks up the phone and quietly says, "I need a Code 10 authorization." If you think that’s just another way to get a supervisor’s approval or technical issue, think again. In reality, the cashier may suspect the credit card is stolen or fraudulent.

Code 10 was developed through a cooperative effort between major credit card companies like Visa and Mastercard, along with international standard organizations. As credit cards became more common in the 1960s and 1970s, stores needed a discreet way to alert banks about suspicious activity without directly accusing customers and potentially putting employees at danger. When a cashier requests a Code 10, the bank’s operator begins asking yes-or-no questions to assess the situation and guide the employee on what to do next.

Code Bravo

Image: CDC

You’ve probably experienced those long airport security lines. The wait is usually uneventful. But sometimes, you can hear "Code Bravo" over the speakers. Maybe it’s a delay, or maybe it’s an issue with luggage. Within seconds, people stop moving, the security line freezes, and exits may even close. It’s something bigger.

Code Bravo is the emergency phrase used by airport security and the Transportation Security Administration to signal a serious security threat, such as an unattended bag, a breach at a checkpoint, or someone slipping into a restricted area. The term comes from the international phonetic alphabet used in aviation and military communications, where "Bravo" represents the letter B. When this is called, security staff immediately lock down affected areas, stop screening lines, and search for the source of the threat. To passengers, it’s sudden and confusing, but to security, it’s a carefully rehearsed response.

Code Alpha

Image: Navy Medicine

You are heading back to your cabin on a cruise ship when the speakers announce, "Code Alpha, Deck 7." You may think Alpha is related to the captain, but that’s not the case. It means someone on board is suffering a medical emergency.

The phrase comes from the NATO phonetic alphabet, where "Alpha" represents the letter A. In maritime emergency jargon, it became shorthand for a Priority A medical situation requiring immediate response. Cruise lines such as Royal Caribbean and Disney Cruise Line commonly use the term, though some ships use variations like repeating "Alpha" three times. Once the code is announced, onboard medical teams rush toward the specified deck or cabin. If necessary, stretcher crews are mobilized, and in severe cases, the ship may even divert course toward the nearest port for emergency evacuation. Passengers are enjoying the views, but the staff is running to save a life.

10-33

Image: chris robert

Anyone who remembers the CB radio craze of the 1970s probably smiles when they hear "10-4." Movies, truckers, and radio fans turned those number codes into a part of American culture. So if you overhear "10-33" on a police scanner, you might assume it’s just another routine message. But it’s not as simple as it sounds.

The 10-code system was first created in 1937 by Illinois State Police communications director Charles Hopper and later standardized by the Association of Public Safety Communications Officials, better known as APCO. Officers needed short phrases they could understand clearly over crackling radio signals. The 10-33 code commonly means an officer needs emergency assistance. In some departments, it also signals radio silence so dispatchers can focus on the crisis unfolding in real time.

Signal 70

Image: Samuel Lopez Cruz

Disney World is amazing, the parks offer something for everyone, and there are things to see wherever you look. But that’s exactly the kind of place where a child can easily disappear into a sea of strollers, balloons, characters, and crowds. For that reason, Disney has developed the "Signal 70," which alerts cast members and security that a child has become separated from their family.

The number comes from older police and emergency radio systems, where "70" was commonly associated with missing persons. Disney adopted the phrase because it allows employees to communicate discreetly without frightening or alarming nearby guests. If a member finds the child, they gently -and magically- escort them to Baby Care Center, where they coordinate the reunion.

Echo, Echo, Echo

Image: Alonso Reyes

Cruises are great to relax, enjoying a good book under the sun with a nice drink by the side. Until you hear "Echo, echo, echo" on the speakers. If you do, something is happening somewhere else on the ship.

The code is used among cruise employees to signal that dangerous winds or a navigational hazard are affecting the ship. It comes from the international maritime phonetic alphabet, where "Echo" stands for the letter E. In maritime signalling, the letter traditionally means "I am altering my course to starboard." And, in time, the phrase became associated with urgent ship maneuvers and weather-related warnings. However urgent, the repetition of the word by three doesn’t represent life-threatening situations. It alerts the crew of a certain hazard to prepare while avoiding panic among passengers.

Translation and interpretation

Was the forbidden fruit really an apple? 10 Bible surprises

Published on June 4, 2026

Image: Mariordo, CC BY-SA 4.0, via Wikimedia Commons

What if some of the Bible stories you grew up with aren't exactly what the Bible says? Was the forbidden fruit really an apple? Were there actually three Wise Men? Did "God helps those who help themselves" really come from the Bible? Over centuries, translations, traditions, and famous works of art have added details that became so familiar, we stopped questioning them. But go back to the texts, and some of these stories look surprisingly different. From Eve's "apple" to the date of Jesus' birth, here are 10 familiar parts of the Bible that may not be quite what we remember.

The forbidden fruit was an apple

Image: Albrecht Dürer, Public domain, via Wikimedia Commons

When you picture the Garden of Eden, what fruit comes to mind? Most people imagine an apple, but there's just one problem: the Bible never says it was an apple.

In the Book of Genesis, the fruit is simply called "the fruit of the tree of the knowledge of good and evil." The original Hebrew text uses the word peri, which simply means "fruit." The apple connection came centuries later, largely through the Latin translation. The Latin word malum can mean both "apple" and "evil," making it an especially fitting symbol for the story. Over time, that association spread through Christian art and literature. Famous works such as Albrecht Dürer’s 1504 engraving Adam and Eve (also known as The Fall of Man) helped cement the image of Eve holding an apple. Today, it's one of the most famous scenes in history, even though the original biblical text doesn’t identify the fruit as an apple at all.

There were three wise men/kings

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The story of Jesus' birth is so famous that most of us picture the Three Wise Men, sometimes called the Three Kings, standing beside the manger. But the thing is, over the centuries, the story picked up a few details that aren't actually in the Bible.

In the Gospel of Matthew, the only Gospel that mentions these visitors, they are described simply as Magi from the East. The original Greek word, magoi, referred to learned scholars, astrologers, or priests from Persia or Babylon, not kings. But where did the number three come from? Matthew lists three gifts: gold, frankincense, and myrrh, but never says how many visitors brought them. Over the centuries, people naturally assumed there must have been three Magi, one for each gift. Even their familiar names, Melchior, Caspar, and Balthasar, were added later by Christian tradition. So, neither the number of visitors nor their names appears anywhere in the biblical text.

"God helps those who help themselves"

Image: Adam Nir

Whether it's used to motivate a friend, encourage a family member, or push yourself to finally make a difficult decision, "God helps those who help themselves" is one of the most familiar religious sayings in America. But here's the surprise: those words never appear in the Bible.

The idea can be traced to ancient Greek sources, including Aesop’s Fables, where the saying appears in an earlier form: "The gods help them that help themselves." The exact modern wording was written by English politician Algernon Sidney in 1698, but it was Benjamin Franklin who helped make it part of American culture when he included it in his 1736 edition of Poor Richard’s Almanack.

"Cleanliness is next to godliness"

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Many teenagers have heard "Cleanliness is next to godliness" when it was time to clean their rooms. But despite sounding like a Bible verse, the phrase never appears in Scripture.

The Bible, particularly Leviticus, does contain extensive laws requiring people to wash their bodies and clothes in certain circumstances, especially before religious rituals. But the famous saying itself came much later. In 1605, Francis Bacon wrote in The Advancement of Learning that "cleanness of body" was connected to reverence for God. Then, in 1786, it was Methodist leader John Wesley who used the wording we recognize today in a sermon: "Cleanliness is indeed next to Godliness." Over time, the phrase became a familiar saying that many people simply assumed came from the Bible.

The date of Jesus' birth

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When it comes to famous dates, December 25 may be the most recognizable of all, universally associated with Christmas. But here's the surprising part: the Bible never gives any specific date for Jesus' birth.

The Gospels of Matthew and Luke describe the Nativity but never provide a calendar date, so how did December 25 become Christmas? There are two leading theories. The first is that the Roman Church was celebrating Christmas on December 25 by 336 AD, during Constantine's reign, possibly choosing the date to coincide with existing Roman winter festivals and make it easier to convert the empire to Christianity. The second points to an early Christian tradition that calculated Jesus' birth date from the supposed date of his crucifixion, eventually arriving at December 25.

Jonah and the Whale

Image: Pieter Lastman, Public domain, via Wikimedia Commons

The story of Jonah and the Whale is so famous that it has appeared literally or symbolically in innumerable works of art and literature, from Michelangelo's Sistine Chapel ceiling (1508-1512) to Herman Melville's 1851 novel Moby-Dick. But there's a small problem with the title we've given it: the Bible doesn’t actually say it was a whale.

In the Old Testament, the original Hebrew text of Jonah 1:17 uses the words dag gadol, meaning "great fish" or "large fish"; it doesn't identify the creature as a whale, or even specify what kind of fish it was. Most modern English translations therefore stick with "great fish," but the familiar "whale" interpretation developed through older translations and later European tradition, eventually becoming so widespread that "Jonah and the Whale" became the name almost everyone recognizes.

The serpent in Eden was Satan

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Just as we've always pictured the forbidden fruit as an apple, many of us also assume the serpent in the Garden of Eden is the devil himself. But the original story is a little more complicated.

A plain reading of Genesis depicts the creature simply as a serpent or snake, using the Hebrew word nachash. It describes the serpent as clever and crafty, but it never calls it Satan or explicitly identifies it as the devil. So where did the connection come from? The answer comes from later parts of the Bible, particularly the New Testament. In Revelation 12:9 and 20:2, Satan is called "the ancient serpent" (ho ophis ho archaios in Greek), connecting him to the snake of Eden. Over time, Christian tradition applied that later connection back to Genesis, leading to the familiar belief that the serpent was Satan himself.

Delilah Cut Samson’s Hair

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Many of us remember Samson for his legendary strength and the long hair that was said to be the source of his power. His story with Delilah is one of the Bible's most famous tales of betrayal, but there's one detail some people may have gotten wrong: Delilah didn't actually cut his long hair.

In Judges 16:19, Delilah has Samson's hair shaved while he sleeps on her lap. The text says she called for a man to do the shaving; it never says she did it herself. Yet paintings, films, and other retellings have often shown Delilah wielding the scissors herself, cementing that image in popular culture. It can be considered a small detail, but it’s a great example of how easily familiar Bible stories can pick up elements that aren't actually in the original text.

The Bible is a single-voice book

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Many of us think of the Bible as a single book, written at one particular time by one author, or perhaps a handful of them. After all, that's how it looks when you pick one up in a hotel room, but its history is far more complicated.

The Bible is actually a collection of books written by over 40 authors over roughly 1,500 years, from about 1400 BC to AD 100. The exact number of books varies by religious tradition: Protestant Bibles contain 66 books, while Catholic and Orthodox traditions include additional books. Across these different traditions, the writings were produced by kings, prophets, fishermen, and scholars in Hebrew, Aramaic, and Greek. They also span a tremendous range of literary styles, including history, poetry, songs, laws, letters, and prophecy. So while we hold it as one book today, the Bible is actually a collection of many different writings produced across centuries.

Original manuscripts still exist

Image: https://www.themorgan.org/manuscript/350198, Public domain, via Wikimedia Commons

Many people assume that at least a few original fragments of the Bible must still exist somewhere. It would be incredible if they did, but none of the original manuscripts, known as autographs, have survived.

The earliest biblical texts were written on fragile materials such as papyrus and animal skins, which could deteriorate through humidity, heat, handling, and simple age. Wars, fires, and other destruction also contributed to their disappearance. So how do we know what the originals said? Through a technique called textual criticism: expert scholars compare thousands of handwritten copies, ancient translations, and quotations from early Christian writers. When they find passages that match across different sources, or differences that reveal how a text changed over time, they can work backward to determine what the original most likely said, even though the original manuscripts themselves are gone.