These ones take the cookie

The cookie that started as an imitation but is now number one

Everyone loves a cookie. But which kind of cookie? The options are seemingly endless, but some are more loved than others. In some cases, it is the cookie itself that makes it a fan-favorite. In others, a particular brand recipe manages to beat the competition and secure the consumers’ loyalty. Here are some cookies that are a resounding success in America.

A staple for cookie enthusiasts, chocolate chip cookies have many versions and are distributed by many brands. A true American classic, they were invented (or at least, pioneered) in the 1930s by Ruth Graves Wakefield, who decided to add a chopped bar of Nestlé chocolate into her cookie dough. In exchange for printing the recipe in their packaging, Nestlé paid her $1 and a lifetime supply of chocolate.

The best-selling cookie in the world, Oreo was initially developed as a copycat of the then-popular Hydrox cookie. The marketing campaign was so successful that Oreo largely surpassed Hydrox, and some people nowadays believe Hydrox to be an Oreo imitation. The origins of the Oreo name are unknown, but it is today synonymous with fondant-filled chocolate cookies.

No one is really sure where these chewy, cinnamony cookies originated, but they have earned their place in the American cookie repertoire. The use of cream of tartar as its key ingredient makes the cookie dough slightly tangy and gives it a soft interior that sets it apart from other sugar cookies. The name ‘snickerdoodle’ is attributed to German or Pennsylvania Dutch origins, but some say it is just a nonsense word.

When a Girl Scout troop from Oklahoma decided to sell cookies as a fundraiser in 1917, they couldn't have imagined they were starting a million-dollar business. The varieties sold by the Girl Scouts have changed through the decades, but fan-favorites such as Thin Mints, Samoas, and Tagalongs have become permanent staples.

Graham Crackers are typically associated with pie crusts and s’mores, but did you know that they were developed as part of a temperance movement? That’s right, they were invented by Presbyterian minister Sylvester Graham, who believed that a vegetarian, wheat-centered diet could help suppress devious urges. He created a plain, unsweetened, coarse cracker as a diet staple, without knowing it would become integral to many snacks and sweet treats.

Originally imported from Britain, these cookies were so popular in the late 19th century that imports were unable to keep up with the demand, so bakers started producing them locally. At the turn of the 20th century, they were rebranded as Barnum’s Animals to evoke the popular circus, a name they still use today, though the circus-inspired design has changed to reflect a more ethical treatment of animals.

Sweet and buttery, shortbread cookies are believed to be of Scottish origin, where they are associated with Christmas and New Year celebrations. Introduced in the U.S. by Scottish immigrants, they were made popular under the brand Lorna Doone at the beginning of the 20th century.

Developed in the 19th century by a German-American confectioner, these cookies might not seem much at first sight, but they have become a staple in the American cookbook. Originally sold as Vanilla Wafers, they became popular in the South as an ingredient for banana pudding, so much so that the recipe was printed on the box. In the 1960s, the name was officially changed to Nilla Wafers.

Named after the town of Newton, Massachusetts, these cookies were originally developed in Philadelphia as a copy of the British fig roll. Its creator, Charles Roser, used a machine that allowed him to extrude the cookie and the filling as one, in a continuous roll. He later sold his recipe to the Kennedy Biscuit Company, who popularized it under the Fig Newton name.

Another best-seller by Nabisco (the owner of Oreo), Nutter Butter is one of the most popular peanut butter sandwich cookies in the market. Besides being a peanut-lovers’ favorite, it has become synonymous with blood donations in the U.S, to the point that donations dropped substantially when the Red Cross stopped offering it to donors. Luckily, Nabisco committed to donating Nutter Butters for this purpose.

An imitation of Italian-style biscuits, Milano Cookies were developed by the Pepperidge Farm company as part of a ‘European’ cookie series. They have since become extremely popular and have expanded their flavor range beyond their original milk chocolate version. Each year, Pepperidge Farm introduces seasonal and limited-edition flavors based on consumer demand, such as Chai Latte, London Fog, or Café au Lait.

Decoding

Being a "treasured guest" is not a compliment. This is the hidden meaning

Have you ever heard "Code Adam" while shopping for groceries at Walmart? Or maybe you’ve heard how "Dr. Firestone" was being paged during a routine hospital visit. They sound like harmless announcements. But behind these ordinary words are secret codes staff use to signal emergencies without causing panic. From hospitals and supermarkets to airports and Disney Parks, these phrases quietly warn employees that something is happening. You hope you never hear them, but if you do, it helps to know exactly what they mean.

We all love getting special attention at airports or hotel desks, but if you hear the clerk call you a "treasured guest," don’t feel so flattered. You may not be as VIP as one could think.

In the hospitality industry, "treasured guest" has become a humorous bit of industry folklore to describe someone causing trouble. Maybe a customer yelling at staff over expired coupons, demanding impossible accommodations, or throwing a full-blown tantrum at the front desk. Whatever it is, the phrase has become the staff’s secret way to warn co-workers without escalating the situation in front of the customers. Most guests don’t realize the meaning, but once you know it, you may start hearing it more often. We just hope it’s not about you.

Imagine you’re pushing a shopping cart through Walmart when suddenly the overhead speaker announces, "Code Adam." You can easily assume it’s some kind of employee meeting or cleanup request. But when you see them start locking the exits and moving around, you know something’s wrong.

This code was created in 1994 by Walmart in collaboration with the National Center for Missing & Exploited Children (NCMEC), in memory of the tragic case of 6-year-old Adam Walsh. Adam was abducted from a Sears department store in 1981 while shopping with his mother. His father, John Walsh, later became famous for hosting the TV program America’s Most Wanted and advocating for missing children. Even if Adam’s story ended in tragedy, Walmart created the emergency system in Adam’s memory, and other retailers soon adopted it nationwide, intending to have a quick response to missing or abducted children.

You’re sitting in a hospital waiting room during a routine check-up when you suddenly hear "Code Blue, Room 214." Most people immediately know it sounds serious, even if they are not entirely sure why.

The phrase "Code Blue" is used at hospitals to draw the necessary staff and equipment to perform a resuscitation. It was created in the early 1960s at Beathany Medical Center by Dr. Hughes Day. Before then, hospital resuscitations were often chaotic and poorly coordinated. In 1961, Dr. Day received a grant to build one of America’s first cardiac care centers, and he developed both the Code Blue alert system and the modern crash cart to improve survival rates during cardiac emergencies. Today, the system is used in hospitals across the country, sometimes with specialized versions like "Code Blue Pediatric" or "Code Blue Neonate."

Imagine visiting a loved one in the hospital when the intercom calmly announces, "Paging Dr. Firectone to the third floor." Your head surely goes, "Dr. Firestone’s probably having a busy day up there." He is, but it’s not what you think.

The phrase is actually a discreet fire alert used to warn staff about smoke, flames, or overheating equipment without frightening patients and visitors. Hospitals adopted these coded announcements after realizing that openly yelling "fire" over loudspeakers could create panic, especially among patients who aren’t able to move quickly. "Code Red" is an alternative used by many health centers today, but it also hints at the situation while keeping hallways calm.

You’re standing at a checkout counter when the cashier picks up the phone and quietly says, "I need a Code 10 authorization." If you think that’s just another way to get a supervisor’s approval or technical issue, think again. In reality, the cashier may suspect the credit card is stolen or fraudulent.

Code 10 was developed through a cooperative effort between major credit card companies like Visa and Mastercard, along with international standard organizations. As credit cards became more common in the 1960s and 1970s, stores needed a discreet way to alert banks about suspicious activity without directly accusing customers and potentially putting employees at danger. When a cashier requests a Code 10, the bank’s operator begins asking yes-or-no questions to assess the situation and guide the employee on what to do next.

You’ve probably experienced those long airport security lines. The wait is usually uneventful. But sometimes, you can hear "Code Bravo" over the speakers. Maybe it’s a delay, or maybe it’s an issue with luggage. Within seconds, people stop moving, the security line freezes, and exits may even close. It’s something bigger.

Code Bravo is the emergency phrase used by airport security and the Transportation Security Administration to signal a serious security threat, such as an unattended bag, a breach at a checkpoint, or someone slipping into a restricted area. The term comes from the international phonetic alphabet used in aviation and military communications, where "Bravo" represents the letter B. When this is called, security staff immediately lock down affected areas, stop screening lines, and search for the source of the threat. To passengers, it’s sudden and confusing, but to security, it’s a carefully rehearsed response.

You are heading back to your cabin on a cruise ship when the speakers announce, "Code Alpha, Deck 7." You may think Alpha is related to the captain, but that’s not the case. It means someone on board is suffering a medical emergency.

The phrase comes from the NATO phonetic alphabet, where "Alpha" represents the letter A. In maritime emergency jargon, it became shorthand for a Priority A medical situation requiring immediate response. Cruise lines such as Royal Caribbean and Disney Cruise Line commonly use the term, though some ships use variations like repeating "Alpha" three times. Once the code is announced, onboard medical teams rush toward the specified deck or cabin. If necessary, stretcher crews are mobilized, and in severe cases, the ship may even divert course toward the nearest port for emergency evacuation. Passengers are enjoying the views, but the staff is running to save a life.

Anyone who remembers the CB radio craze of the 1970s probably smiles when they hear "10-4." Movies, truckers, and radio fans turned those number codes into a part of American culture. So if you overhear "10-33" on a police scanner, you might assume it’s just another routine message. But it’s not as simple as it sounds.

The 10-code system was first created in 1937 by Illinois State Police communications director Charles Hopper and later standardized by the Association of Public Safety Communications Officials, better known as APCO. Officers needed short phrases they could understand clearly over crackling radio signals. The 10-33 code commonly means an officer needs emergency assistance. In some departments, it also signals radio silence so dispatchers can focus on the crisis unfolding in real time.

Disney World is amazing, the parks offer something for everyone, and there are things to see wherever you look. But that’s exactly the kind of place where a child can easily disappear into a sea of strollers, balloons, characters, and crowds. For that reason, Disney has developed the "Signal 70," which alerts cast members and security that a child has become separated from their family.

The number comes from older police and emergency radio systems, where "70" was commonly associated with missing persons. Disney adopted the phrase because it allows employees to communicate discreetly without frightening or alarming nearby guests. If a member finds the child, they gently -and magically- escort them to Baby Care Center, where they coordinate the reunion.

Cruises are great to relax, enjoying a good book under the sun with a nice drink by the side. Until you hear "Echo, echo, echo" on the speakers. If you do, something is happening somewhere else on the ship.

The code is used among cruise employees to signal that dangerous winds or a navigational hazard are affecting the ship. It comes from the international maritime phonetic alphabet, where "Echo" stands for the letter E. In maritime signalling, the letter traditionally means "I am altering my course to starboard." And, in time, the phrase became associated with urgent ship maneuvers and weather-related warnings. However urgent, the repetition of the word by three doesn’t represent life-threatening situations. It alerts the crew of a certain hazard to prepare while avoiding panic among passengers.