You’ve felt these 14 emotions, you just didn’t know what to call them!


Published on July 31, 2025


Credit: Claudio Schwarz

Ever felt something so oddly specific that you couldn't quite put it into words? Turns out, there are words for those hard-to-describe emotions—you just haven’t heard them yet. Some come from other languages, some are made up but still meaningful, and all of them might just make you say, "So that’s what I’ve been feeling!" Here are a few you might recognize from your own inner world.

1

Mal de Coucou: Friends everywhere, but no real connection

Credit: Considerate Agency

You might have a packed calendar, a buzzing phone, and a social life that looks great from the outside. But deep down, it can still feel like no one truly knows you. That’s Mal de Coucou: when you’re surrounded by people but missing a genuine connection. Has this ever happened to you?

2

Liberosis: Wanting just not to give a darn

Credit: Toa Heftiba

Ever wish you could let things roll off your back instead of stressing over every little detail? That’s liberosis—and most of us have felt it. It’s the urge to stop sweating the small stuff and care a whole lot less. Not because you don’t care, but because life might feel a little lighter if you didn’t carry it all.

3

Kairosclerosis: When you catch yourself being happy

Credit: Shaurya Sagar

You’re sitting on the porch, sipping coffee, and suddenly realize, "Hey... I’m actually really happy right now." It’s a beautiful moment—and it has a name: kairosclerosis. Sure, it might sound like a backache, but it's the moment you notice your own joy… And maybe mess it up a little by overthinking it.

4

Nighthawk: That one thought that won’t quit at 2 a.m.

Credit: Kenny Eliason

You’re finally tucked in, lights out, ready to sleep... and boom. Your brain brings up something awkward from 1993. That’s a nighthawk—a sneaky late-night thought that only seems to visit during the dark hours. Wanna go back to sleep? Put some relaxing music on!

5

Pâro: When it always feels like you’re doing it wrong

Credit: Chris Riggs

Sometimes, no matter how hard you try, it still feels like you can’t quite get things right, as if you’re always a step off. That low-grade self-doubt, that nagging sense you’re not measuring up? That’s pâro. So fight it off—and in case nobody told you today: you’re doing great!

6

Gnossienne: Realizing people are deeper than you thought

Credit: Y S

You can know someone for decades—a sibling, a spouse, a lifelong friend… but suddenly, you realize there are parts of them you’ll never fully understand. That strange, humbling moment of awareness? There’s a word for it: gnossienne.

7

Catoptric tristesse: You’ll never know what they really think

Credit: Timon Studler

You know that little ache you feel when you wonder what people truly think of you? Not just in passing—but deep down? That feeling is called catoptric tristesse. It’s the quiet sadness of knowing you’ll never get to see yourself from the outside.

8

Anemoia: Missing a time you never lived through

Credit: Jon Tyson

Do you ever go, "Oh… the 1910s," or find yourself thinking about the summers of your grandparents' youth? That warm ache for a past you didn’t personally experience is called anemoia. It’s like flipping through old black-and-white photos and feeling homesick for a place you’ve never been.

9

Kenopsia: That strange silence in once-busy places

Credit: kyo azuma

Picture your favorite diner—now closed and empty. Or a quiet school hallway in July. Chills, right? That eerie stillness where life used to be—that’s kenopsia. It’s a little heartbreaking… and maybe a little spooky too.

10

Jouska: Playing out pretend conversations

Credit: George Bakos

Have you ever rehearsed a conversation with someone in your head? Maybe it’s what you should have said in an old argument, or how you hope your next talk will go. That internal back-and-forth is called jouska. Sometimes it helps; sometimes it just makes you spiral out of control.

11

Ecstatic shock: When a glance makes your heart race

Credit: charles escat

You lock eyes with someone, even just for a second, and boom—a jolt of energy straight to your core. That zing? That’s ecstatic shock: a mix of butterflies, surprise, and the hope that they also noticed. Wonderful, isn’t it?

12

Rubatosis: Suddenly feeling your heartbeat

Credit: Nik

You’re sitting still, and out of nowhere, you notice your own heartbeat. Doesn’t it feel loud? Intrusive? Maybe even unsettling. That odd awareness is rubatosis. And once you notice it, good luck un-noticing.

13

Lachesism: Wondering what it’d be like to live through a disaster

Credit: Yosep Surahman

It’s weird, but real. Sometimes we imagine what it’d be like to survive a crash or a catastrophe of that sort. That pull toward chaos is called lachesism. It’s not self-destructive; it’s more about wanting to feel alive and tested.

14

Adronitis: Frustrated that it takes time to know people

Credit: Priscilla Du Preez 🇨🇦

You meet someone new and click instantly, but you still don’t really know them. That impatience to fast-forward through small talk and get to the good stuff? That’s adronitis. Friendship takes time, and waiting can be the hardest part.


Some names are too great not to be used

"I’m so cool, I named my brand after myself": 10 brand names’ origins


Published on July 31, 2025


Credit: Dylan McLeod

Let’s face it, some people have better-sounding names than others. And some of them have the nerve and the pride to slap their personal denomination on their products. A sign of trust, you might say. Sure, everybody knows who Henry Ford is. But what about Glen Bell Jr or James Cash Penney? Take a look at the following brands and discover the people brave enough to give their companies their names.

1

Knorr

Credit: Matthew Hamilton

Let us start the list with a name that is immersed in the world of soups (pun intended). The Knorr brand was founded by Carl Heinrich Knorr in 1838, and it didn’t start in the line of business it is today. First, he supplied chicory to the coffee industry. After that, the founder began experimenting with drying vegetables and seasonings, which led to the launch of the first dried soups across Continental Europe in 1873.

2

Harley Davidson

Credit: Maksym Kaharlytskyi

This legendary motorcycle company was founded by two childhood friends, William S. Harley and Arthur Davidson, who started working on the model of a small engine in the early 1900s, which led to the creation of the company we know today.

Later on, 2 more Davidsons, William, and Walter, joined the venture. The company developed quickly, and in 1903, it began selling motorcycles on a very limited basis.

3

Fred Perry

Credit: Moises Alex

Some names just sound too cool not to do anything with them. For example, this clothing label was founded by professional tennis player Fred Perry. It all started in the late 1940s, when he and Tibby Wegner, an Austrian footballer, created the first sweatband. Later, Perry and Wegner created their version of a tennis shirt. And the rest, as they say, is history.

4

Alexander McQueen

Credit: Raden Prasetya

Naming the business after yourself is a common practice in the high-fashion industry. And Alexander McQueen is no exception. He was a London-based, English designer who used to work as the head designer of the Givenchy fashion line.

In 2004, he started his menswear line. In his early years, he worked in a tailor shop that created theater costumes and he used many of the ideas he learned there in his future collections.

5

Boeing

Credit: David Syphers

A bouncy-sounding name like Boeing didn’t exactly seem destined for a great future in the aviation industry, but it was. In the early years, William Boeing didn’t work in aviation but sold timber. During the exposition in Seattle in 1909, he saw a manned flying machine for the first time and became interested in the concept.

Seven years later, he went into business with engineer George Conrad Westervelt and founded the Pacific Aero Products Co. The company’s name was changed to Boeing Airplane Company the following year. In the beginning, Boeing aircraft only transported mail, but that changed soon.

6

Lipton

Credit: Carli Jeen

Just like Knorr, Lipton is a name forever linked to a product, but it wasn’t always like that. Before he got involved in the tea trade, Sir Thomas Lipton had worked as an accountant, a door-to-door salesman, and a grocery assistant. After gaining experience, he opened his first provision shop and later established a chain of groceries. Then he focused his efforts on tea.

According to Sir Lipton, his secret to success was selling the best goods at the cheapest prices, harnessing the power of advertising, and always being optimistic.

7

Baskin-Robbins

Credit: Priscilla Du Preez 🇨🇦

Just like in the case of Harley-Davidson, Baskin-Robbins is a brand formed by the names of its two founders: Burt Baskin and Irv Robbins, who were brothers-in-law.

Irv started Snowbird Ice Cream, and Burt launched Burton Ice Cream Shop. Both were successful. And when the number of stores grew, they decided to drop the separate identities, and all the stores became Baskin-Robbins.

8

Taco Bell

Credit: Chantel

Sometimes it's harder to picture a person behind the brand name if the name is also a common word. But it happens. Taco Bell is named after its founder, entrepreneur Glen Bell Jr, who launched a drive-in after seeing the success of McDonald’s.

Bell saw that there was room for growth beyond burgers and launched several successful taco drive-ins and restaurants with other partners before launching Taco Bell in 1962.

9

McDonald’s

Credit: Amandine Lerbscher

And moving on from Taco Bell, we must now talk about those who inspired him. Their story is the basis for the 2016 movie The Founder (a great watch, and a hypnotizing performance by Michael Keaton) and it started when brothers Dick and Mac McDonald decided to make a burger restaurant in San Bernardino, California.

The company as we know it today was founded by Raymond Kroc, a milkshake machine salesman who was so impressed by their burger restaurant that he became their agent and set up franchises around the US. Years later, he bought the rights to the McDonald's name.

10

JC Penney

Credit: Hannah Morgan

Just like with the Fred Perry case, it would have been a shame for a name as great as JC Penney to end up nowhere. The real James Cash Penney was born in Hamilton, Missouri, and opened a retail store on April 14, 1902.

In 1909, Penney moved his company headquarters to Salt Lake City, Utah to be closer to banks and railroads. By 1912, Penney had 34 stores in the Rocky Mountain States. In 1913, all stores were consolidated under the J. C. Penney banner we know today.

Looking for an extra scoop of literary fun?

Learn more with our Word of the day

extol

/ɪkˈstoʊl/