Big names ahead

Why is the Apple logo bitten? Learn the truth about 12 iconic logos

Image: Yucel Moran

A good logo has to communicate what the brand it represents is all about. It should do so in the simplest and most elegant way possible, conveying the brand’s spirit and core concept. The following 12 famous brands have managed to create iconic logos that not only represent them successfully but also include a subtle, partially hidden message. Did you know about any of these?

Image: James Orr

The name of the French supermarket chain means "intersection" in its native language. This meaning is clearly reflected in its logo, with its two arrows pointing in opposite directions. Additionally, hidden in the space between the arrows you can see the shape of the letter "C."

Image: BoliviaInteligente

Amazon’s logo has a ubiquitous online presence. It’s simple, and it has been streamlined over the years. If you’ve ever wondered what the arrow beneath the logo means, take a look at its starting and ending points: it goes from A to Z.

Image: Zozz_

The name Cisco comes from the common abbreviation of San Francisco, its hometown. The logo portrays the two towers of the Golden Gate Bridge, arranged in a shape that also suggests a sound wave.

Image: Bangyu Wang

Why does Apple’s logo have a bite mark on it? The reason is practical: if there was no bite mark, the smaller versions of the logo—used on a variety of gadgets including the iPhone—might look like a cherry.

Image: jp26jp

The FedEx logo looks quite normal, but it hides a small detail, overlooked by most: between the second "E" and the "x," the negative space forms a small arrow pointing forward, symbolizing speed and precision.

Image: Safwan C K

The triangular Swiss chocolate Toblerone uses the Matterhorn—one of Switzerland’s most iconic mountains—as its logo. But, if you look closely, inside the mountain you can spot the shape of a bear, which is the official symbol of the Swiss town of Bern, the original home of Toblerone.

Image: Eduardo Pastor

If you’ve ever wondered what the red logo of the Levi’s brand means, then you should take a look at the stitching on the back pocket of any pair of their jeans—the shape matches perfectly.

Image: Jacob McGowin

If you take a closer look at the neckline of the redheaded girl in the Wendy’s logo, you’ll notice that her shirt collar subtly spells out the word "mom." This detail is meant to evoke the feeling of home-cooked meals, just like something made by your mom.

Image: appshunter.io

The NBC logo is formed by the colors of the rainbow, which represent the colors of modern television. But at the center, you can see the shape of a peacock, with its beak pointing to the right. The colorful shapes around it represent the bird’s spread feathers.

Image: Pablo Martinez

While some people suggest that the two-colored BMB circle represents a propeller, based on the airplane manufacturing history of the brand, the truth points elsewhere. The blue and white segments actually represent the flag of Bavaria, the region where the company originated.

Image: Crystal Jo

The world’s largest chain of ice cream shops, Baskin-Robbins, is best known for offering 31 flavors of ice cream. Its logo cleverly features the number "31" highlighted in pink, hidden within the center of the design.

Image: Alexander Shatov

The stylized logo and lettermark of the electric car brand Tesla is designed to resemble the cross-section of an electric motor. Or, at least, a meaningful part of it.

THREE-DIMENSIONAL MARVELS

10 Breathtaking Sculptures You Probably Didn't Know Existed

Image: Sonder Quest

From the Greek and Roman classics to the great artists of the Renaissance and the modern works that push the boundaries of materials and media, sculptures have always embodied beauty and wonder.

Sculpture is a powerful art form. Found not only in museums where we can see marvelous masterpieces but in a plethora of culturally significant artworks scattered around the world, all with unique stories to tell that evoke deep emotions in those who contemplate them. This time, we wanted to share with you 10 rare sculptures that will leave you spellbound.

Image: HOerwin56

David Černý is a Czech artist known for impressive sculptures that depict historical, religious, and cultural themes related to his country of origin. Perhaps one of his most famous works is K, a striking structure installed in 2014 at the Národní Třída metro station as a prelude to the Quadrio shopping center. With this original idea, Černý wanted to pay tribute to one of the most popular Czech writers, Franz Kafka.

The sculpture features 42 mobile mirrored stainless steel sheets stacked one on top of the other that rotate randomly on the same axis, outlining and distorting Kafka's features. Standing 36 feet tall and weighing around 39 tonnes, K complements a very similar work by Černý called METALmorphosis located at Whitehall Technology Park in Charlotte, North Carolina.

Image: Roi Dimor

One of the most typical postcards of the Atacama Desert, Chile, is the sculpture of a huge hand emerging from the arid soil. 75 kilometers south of Antofagasta stands Mano del Desierto —"Hand of the Desert"—, created by Chilean artist Mario Irarrázabal. It was built in reinforced concrete since he needed a hard and resistant material that could survive the harsh and windy environment of one of the most arid deserts on the planet.

This powerful and robust sculpture is 36 feet high and weighs about 14 tons. The best time to appreciate it in all its splendor is at night. When it gets dark and the desert temperature drops, the hand points to hundreds of stars, galaxies, and constellations that illuminate the pitch-black sky of this uniquely unpolluted place.

Image: Rohit Durbha

In the mythical Hindu epic Ramayana, the demon Ravana kidnaps Princess Sita to take her to Lanka —today's Sri Lanka— as a prisoner. Jatayu, a huge eagle, tries to stop him. Although killed, his bravery would later be recognized throughout India, especially in the tropical state of Kerala, south of the country.

The best example of a tribute to this demigod is the sculpture designed by artist Rajiv Anchal that can be found at the Jatayu Earth's Center Nature Park. According to the legend, the location of this theme park, in the Kollam district, coincides with the site of the Chadayamangalam rocks, where the bird is said to have fallen wounded. It is 200 feet long, 150 feet wide, and 69 feet high, making it the world's largest sculpture of a bird.

Image: srihari kapu

Jaume Plensa is a contemporary Catalan artist renowned for his sculptures depicting giant human heads crafted from various materials such as glass and stainless steel. Throughout his career, Plensa was the recipient of numerous awards, including the Velázquez Prize for Plastic Arts in 2013. In addition, he was granted an Honorary Doctorate Degree by the School of the Art Institute of Chicago.

The city of Antibes, in France, houses one of his most emblematic works, the monumental Le Nomande —"The Nomad"—, located in front of the Bastion Saint Jaume, a former fortress intended to protect the coasts. The sculpture, 26 feet high and forged in steel, symbolizes our inner world shaped by written language. The figure composed of letters of the Latin alphabet is crouched down, observing the vastness of the Mediterranean Sea. As Plensa himself states, "Words are the bricks with which thought is built".

Image: Giancarlo Corti

Tintagel Castle, located on the North coast of Cornwall, England, is a must-see for lovers of Arthurian legends since it is considered the birthplace of King Arthur. Only a few ruins of the original medieval fortification remain, but nearby you can visit Gallos, a sculpture created by artist Rubin Eynon and unveiled in 2016.

Popularly known as the "King Arthur statue", this 8-foot bronze sculpture doesn’t depict any specific character but rather reflects the general history of the site. The spectral-looking male figure wears a cloak and crown, leaning over a sword. Notably, the sculpture is not solid. Instead, it has gaps through which one can have a glimpse of the breathtaking landscape. It was commissioned by English Heritage, an organization that manages over 400 historic sites, and although you have to climb through hundreds of steep steps to reach it, Gallos is an attraction worth visiting.

Image: Ryne Anderson

The Buddhist goddess of compassion and mercy, Kannon, is sculpted in a 330-foot-high sculpture that was installed in the Japanese city of Sendai in 1991. At that time, it was considered the tallest statue in the world, though it has since been surpassed by others in the following years.

The statue towers over the Izumi-ku district and visitors can go inside to find smaller statues of the goddess, Buddha, and other mythical kings. It is so tall that it can be seen from almost anywhere in the city. And, an elevator is available to reach its highest point and admire an unparalleled view of the landscape.

Image: Tim Wilson

Another amazing sculpture located in Antibes, France is Grand Défi —"The Challenge"—. Created by self-taught French sculptor Nicolas Lavarenne, known for his monumental bronze figures, this work depicts a naked, muscular man poised to jump into the sea. Almost like a ballet dancer, this body captured in action expresses both grace and strength.

Lavarenne's art is characterized by leaving viewers on edge: are the figures taking a leap of faith or are they on the verge of falling into the abyss? He himself has stated: "I sculpt in a realistic manner by seeking expression through the attitudes of the human body; I work on the paradoxical duality of situations. Perfectly balanced, but instantaneous, the bodies oscillate before the spectator, who makes them fall over or get up."

Image: mgpalmer

The Lost Gardens of Heligan, in Cornwall, are home to a rich natural beauty embellished by fascinating sculptures such as The Giant's Head, Grey Lady, and Mud Maid. The latter is perhaps the most iconic. It depicts a sleeping woman draped by vegetation resembling hair and a dress.

Mud Maid is said to be a "living sculpture," as the plants that cover her change from season to season and give the woman a different appearance depending on the time of year. Created by siblings Pete and Sue Hill in the late 1990s, this unique charming creation continues to be a staple of these centennial gardens.

Image: Sukanya Basu

On the banks of the Danube River in Budapest, Hungary, there are sixty pairs of iron shoes attached to the stone boardwalk. These are men's, women's, and children's old shoes that appear to have been abandoned. A sign, in both English and Hebrew, reads: "To the memory of victims shot into the Danube by Arrow Cross militiamen in 1944-45."

The Shoes on the Danube Promenade is a memorial erected in April 2005. It was created by film director Can Togay and sculptor Gyula Pauer to honor the 3,500 people —800 of them Jewish— who were ordered to take off their shoes before being killed and thrown into the river. The piece is striking and poignant. It succeeds in capturing the horrors of World War II with emotion and respect, and for that, it is admired worldwide.

Image: Mrg Simon

Located in Chamberlain, South Dakota, this intriguing 50-foot statue is made of stainless steel that glows in daylight. At night it’s illuminated by LED lights so that it does not lose its significant meaning. Dignity of Earth and Sky depicts the image of an Indigenous woman holding a starry quilt made of more than 100 blue diamonds that sway in the wind.

It was a gift from Norm and Eunabel McKie of Rapid City and crafted by American artist Dale Claude Lamphere in 2016. The sculpture was created as a symbol of respect for the Lakota and Dakota native peoples, indigenous to the Mount Rushmore State. The author has stated that his work has been well-received by the Native community and among visitors nationwide. "My hope over time is it really gets people to think about the beauty of the native cultures," he said.