Big names ahead

Why is the Apple logo bitten? Learn the truth about 12 iconic logos

Image: Yucel Moran

A good logo has to communicate what the brand it represents is all about. It should do so in the simplest and most elegant way possible, conveying the brand’s spirit and core concept. The following 12 famous brands have managed to create iconic logos that not only represent them successfully but also include a subtle, partially hidden message. Did you know about any of these?

Image: James Orr

The name of the French supermarket chain means "intersection" in its native language. This meaning is clearly reflected in its logo, with its two arrows pointing in opposite directions. Additionally, hidden in the space between the arrows you can see the shape of the letter "C."

Image: BoliviaInteligente

Amazon’s logo has a ubiquitous online presence. It’s simple, and it has been streamlined over the years. If you’ve ever wondered what the arrow beneath the logo means, take a look at its starting and ending points: it goes from A to Z.

Image: Zozz_

The name Cisco comes from the common abbreviation of San Francisco, its hometown. The logo portrays the two towers of the Golden Gate Bridge, arranged in a shape that also suggests a sound wave.

Image: Bangyu Wang

Why does Apple’s logo have a bite mark on it? The reason is practical: if there was no bite mark, the smaller versions of the logo—used on a variety of gadgets including the iPhone—might look like a cherry.

Image: jp26jp

The FedEx logo looks quite normal, but it hides a small detail, overlooked by most: between the second "E" and the "x," the negative space forms a small arrow pointing forward, symbolizing speed and precision.

Image: Safwan C K

The triangular Swiss chocolate Toblerone uses the Matterhorn—one of Switzerland’s most iconic mountains—as its logo. But, if you look closely, inside the mountain you can spot the shape of a bear, which is the official symbol of the Swiss town of Bern, the original home of Toblerone.

Image: Eduardo Pastor

If you’ve ever wondered what the red logo of the Levi’s brand means, then you should take a look at the stitching on the back pocket of any pair of their jeans—the shape matches perfectly.

Image: Jacob McGowin

If you take a closer look at the neckline of the redheaded girl in the Wendy’s logo, you’ll notice that her shirt collar subtly spells out the word "mom." This detail is meant to evoke the feeling of home-cooked meals, just like something made by your mom.

Image: appshunter.io

The NBC logo is formed by the colors of the rainbow, which represent the colors of modern television. But at the center, you can see the shape of a peacock, with its beak pointing to the right. The colorful shapes around it represent the bird’s spread feathers.

Image: Pablo Martinez

While some people suggest that the two-colored BMB circle represents a propeller, based on the airplane manufacturing history of the brand, the truth points elsewhere. The blue and white segments actually represent the flag of Bavaria, the region where the company originated.

Image: Crystal Jo

The world’s largest chain of ice cream shops, Baskin-Robbins, is best known for offering 31 flavors of ice cream. Its logo cleverly features the number "31" highlighted in pink, hidden within the center of the design.

Image: Alexander Shatov

The stylized logo and lettermark of the electric car brand Tesla is designed to resemble the cross-section of an electric motor. Or, at least, a meaningful part of it.

Dressed in meaning

Mannequins were real people once? The origin of 10 fashion item names

Image: Yasamine June

Fédora was a Princess, Cardigan was an Earl. Even though all of these garments have evolved over time, their unusual names remain. Sometimes we can’t even pinpoint the language from which they derive. Have you ever asked yourself why we call bikinis, tuxedos, and galoshes exactly that? Where do the words "denim" and "cashmere" come from? In this article, we uncover the origins of 10 items from the fashion industry.

Image: Suzy Hazelwood

A couple of centuries before Levi Strauss popularized denim jeans, two cities in Europe were already developing the textile that would become an icon of the future.

In the late 17th century, weavers in Nîmes, France set out to design a sturdy cotton fabric similar to the one that was being produced in Genoa, Italy, which had a distinctive diagonal weave. Laborers and sailors would benefit from using strong, durable clothes. The serge fabric they elaborated came to be known as serge de Nimes, a phrase that time shortened to simply "denim."

What happened to the original textile from Genoa? It was an ancestor of the modern denim, too. In France, people would refer to the foreign fabric as coming from Gênes, as they called the city. When English speakers heard about these clothes from "Gênes", they annotated the textiles as "jeans."

Image: Rasheeque Ahnaf (Piash)

Fedora, the soft-brim hat that was an icon of American culture in the early 20th century, has an unexpected origin: it was the name of a princess.

A fictional princess, at least. Fédora (1882) was a very successful play by French author Victorien Sardou. In it, the protagonist Princess Fédora Romazoff wore an iconic felt hat that soon women in Paris picked up. At first, this center-creased hat became a symbol for the women's rights movement. Eventually, Edward, Prince of Wales, started wearing a similar one in the 1920s, and the fashion spread among men.

In American society, the hat became an accessory for public courtesy and a symbol of status. History went full circle when, again, the garment became an emblem of cultural icons such as Indiana Jones or Michael Jackson.

Image: Diana ✨

Did you know that, before the fashion industry developed these real-life-sized dolls, women’s clothing was displayed in young male boys?

The first mannequins originated in the 15th century. But before that, in the Middle Ages, young pages were made to wear female clothes to expose the fit for potential buyers. Eventually, the need for dolls was understood, and when these figures were developed, the Flemish called them manneken, meaning "little men."

When the device arrived in Paris, it was written as "mannequen." It wasn’t until the 19th century that female mannequins were introduced.

Image: Jess Loiterton

Yes, the modern two-piece swimsuit was named after a beach –but the story is more perplexing than one would imagine.

Louis Réard was the French designer who introduced this disruptive garment in 1946. He dressed a young French dancer in it to debut the invention in a Parisian piscine. When asked about the name of the design, he said it was "Bikini." He didn’t add much. Four days prior to this fashion launch, an event had occurred in the South Pacific grabbing the world’s attention: a nuclear warhead had been tried in a small coral reef from the Marshall Islands, called the "Bikini Atoll."

A theory says that this label was a pun he played at Jacques Heim, a fellow French designer who had shortly before introduced a similar small bathing suit he had called the "Atome."

Image: Divazus Fabric Store

"Spandex" is the preferred name in the U.S. for the material that in the rest of the world is known as "lycra".

This notably elastic fabric had been developed in 1958 by Joseph Shivers while working for an American company named "DuPont Textiles and Interiors." DuPont decided to launch a sub-brand that would only sell synthetic fiber products. They picked the trade name "Lycra" to market their inventions.

Why "spandex," then? That is the name that was chosen for the fabric without attaching it to any brand. If you pay attention, you’ll notice that "spandex" is an anagram (an alteration of the letter order) of the word "expands."

Image: Steve Johnson

One of the most versatile pieces of clothing, bandanas have their origin in the Middle East and South Asia.

The word derives from the Hindi and Urdu word bandhana, "a bond," also related to bāndhnū, which means "tie-dyeing" in Hindi. The most traditional pattern used in the cloth was the Paisley, of Persian origin, which looks like a motif made of curved "tear" shapes.

Another word for the accessory is "kerchief," which derives from the Old French couvre-chef, or "cover head."

Image: No-longer-here

They are not exactly rain boots, and they are not to be confused with Wellington boots. Galoshes are overshoes, usually made of rubber, meant to protect your actual shoes in muddy or wet weather.

A distant relative of this invention is the calopedes. These were wooden clogs or heals used even before the Middle Ages. The word came from the Greek kalopódion, which roughly meant "feet wood". In French, footwear derived from these devices came to be called galoche, which translated in English to "galosh" or "golosh."

Image: Jovan Vasiljević

The knitted jacket that is now associated with a cozy, homely look, had its origin in military apparel. Cardigans were named after the waistcoats used by British officers under the command of James Brudenell, 7th Earl of Cardigan, known by history as Lord Cardigan. He commanded a brigade during the Crimean War in the early 19th century.

Cardigans were sleeveless vests at first, but they evolved over time to include all the versions we know today. Cardigans are characterized by having an open front, as opposed to pullovers which are of similar materials but must be "pulled over" the head of the wearer.

Image: kevin Clonee

Back in the 1880s, when white collars and tailcoats were the norm for extremely formal evening wear, the introduction of jackets without tails was considered rebellious.

Originally known as "dinner jackets," these less formal substitutes were an option picked up in the United Kingdom, and popularized after Edward VII, then Prince of Wales, wore one with matching trousers. In the U.S., the tailless coat was quickly adopted in the New York area of Tuxedo Park. For a few years, "Tuxedo" referred only to the jacket, but then its pairing with trousers also caught on, and the term came to name the whole suit. More recently, the piece also became known as "tux."

Image: Skylar Kang

One of the rarest and most expensive fibers in the world, cashmere is made from wool sheared from goats. Kashmir, in the high plateaus of the Himalayas, was the region where the wool was originally produced. The soft and luxurious fabric was first spun as early as the 3rd century BC. Kashmiri weavers became known for their high-quality shawls made from this wool.

"Pashmene" is sometimes used interchangeably, although it is a variant of fiber, sometimes mixed with silk. Pashm means "wool" in Persian, and around the 15th century, this fabric was already a sign of wealth for cultures in India, Pakistan, and Nepal.