Choices that no one saw coming
When Time shocked us: 10 surprising "Person of the Year" choices
Published on June 28, 2025
Credit: Andrew Neel
Since 1927, TIME magazine has featured the "Person of the Year" on its cover, someone who, "for better or for worse...has done the most to influence the events of the year." There have been all kinds of "Persons of the Year," and some of them weren't even people! From groups to abstract concepts and even inanimate objects, we’re looking back at those surprising moments when TIME made unexpected choices. Join us!
The Computer
Credit: Museums Victoria
In 1982, TIME broke with tradition by naming the first inanimate object as its "Person of the Year," though in this case, "Machine of the Year": The computer. Featuring a PC on the cover, the issue symbolized the rise of computing in the US and around the world.
The Endangered Earth
Credit: Naja Bertolt Jensen
In 1988, the "Person of the Year" was none other than "The Endangered Earth." With this bold shift in focus and striking choice, TIME aimed to raise awareness about the planet's condition and the growing threat of pollution and climate change. The cover featured the Earth wrapped in plastic, a shocking image at the time!
You
Credit: Ben Robbins
In 2006, TIME delivered another total surprise: The "Person of the Year" was you!
That's right! With the word "You" on the cover, it was a recognition to all of us: internet users who anonymously contributed content to platforms like YouTube, Facebook, Wikipedia, and more. Do you feel recognized? We do!
The Inheritor
Credit: Chang Duong
In 1966, TIME featured "The Inheritor" on its cover to represent an entire generation: the young baby boomers, who, at the time, made up nearly half the US population. Comparing them to the prior "Silent Generation," the editors said, "Today, the young are anything but silent (...) they make many statements and appear more deeply committed."
The Good Samaritans
Credit: Kelly Sikkema
In 2005, TIME chose to highlight goodwill by naming "The Good Samaritans" as its "Person of the Year." While the recognition wasn't limited to just a few individuals, the magazine featured Bono, lead singer of U2, for helping organize the 2005 Live 8 concerts benefiting African families, and also Bill Gates and his wife, Melinda, recognized for their work through the Bill & Melinda Gates Foundation.
The American fighting-man
Credit: Stijn Swinnen
Although we're used to seeing a single person on the cover, TIME has sometimes chosen groups of people instead. That was the case in 1950, when the magazine chose "The American Fighting Man" as its "Man of the Year," the title used at the time. This symbolic cover recognized the contributions of every person serving in the US military during the Korean War.
US Scientists
Credit: Talha Hassan
In 1960, the "Man of the Year" wasn't a single person either: TIME honored US scientists as a group. The cover featured 15 scientists, highlighting the year's major advancements in fields like genetic research, space exploration, and atomic physics.
American women
Credit: Zacke Feller
In 1975, the magazine once again chose not an individual but an idea: the feminist movement of the time. Ten influential American women were featured on the cover, including writers, military personnel, intellectuals, politicians, athletes, and even then–First Lady Betty Ford. Ironically, TIME kept the title "Man of the Year" until 1999.
The Peacemakers
Credit: Sunguk Kim
In 1993, the "Man of the Year" were actually four men, collectively called "The Peacemakers": Nelson Mandela, Yitzhak Rabin, Yasser Arafat, and F.W. de Klerk. TIME recognized them for their contributions to peace negotiations in the Middle East and South Africa.
The Whistleblowers
Credit: Patrick Fore
In 2002, TIME chose a group of three people: The Whistleblowers. Who were they? Cynthia Cooper, Sherron Watkins, and Coleen Rowley, three women who denounced irregularities committed by powerful institutions. Their bold and courageous actions had a powerful impact, leading to far-reaching reforms.