Tales behind goodies

What does "Doritos" mean? The naming of our favourite snacks

Image: Nelly Antoniadou

Doritos, Kit Kats, Oreos… We don’t think twice about the names of these products when we pick them up. It feels like those words have been in our vocabulary forever –and, indeed, the history of some of these brands exceeds our lifetimes! Today, we want to look into the motives and creative associations that gave birth to the names of the world’s favourite snacks.

Image: DENİZ ÇAĞLUSU

The name Doritos is thought to come from the Spanish doradito, meaning "little golden thing". A fitting description for the bright, fried tortilla chips, don’t you think?

Their story begins in the 1960s at Disneyland, where a restaurant run by Frito-Lay began repurposing leftover tortillas by cutting and frying them instead of tossing them.

Image: Obi

Launched by Nabisco in 1934, Ritz crackers were named to conjure an image of luxury in the middle of the Great Depression.

"Ritz" evoked the glamour of the Ritz hotels, offering people a small "bite of the good life" during hard times.

Image: Justin

Kit Kat snacks were born as "Rowntree’s Chocolate Crisp" in the UK. Not very catchy.

However, they were eventually rebranded with a name inspired by London’s 18th-century "Kit-Cat Club," a gathering spot for political and literary figures. And "Kit Kat" was certainly easier to market globally!

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Nabisco trademarked Oreo in 1912, but they never explained the true meaning of their cookie’s name. Theories abound: some say it comes from the French or ("gold"), others suggest the Greek oreo ("mountain"), or that it was simply a short, punchy word chosen to be memorable.

Image: Shyam Mishra

When Mars introduced this nougat, caramel, and peanut bar, they named it after the family’s favorite horse, Snickers.

The bar went on to become one of the best-selling candies in the world, though in the UK it was marketed for decades as "Marathon" before aligning with the global name.

Image: Midas Hofstra

Another favourite treat launched in the UK! Twix got its name as a clever contraction of "twin sticks," referring to the two cookie-and-caramel bars packaged side by side.

It was important for the name to indicate the bar’s unique double format, which would set it apart from single-stick competitors like Mars or Milky Way.

Image: Oksana Zub

The two "Ms" derive from Forrest Mars and Bruce Murrie, the unlikely business partners who brought the candy.

Mars had the recipe for chocolate coated in a hard shell (inspired by similar treats eaten by Spanish soldiers), while Murrie, son of Hershey’s president, secured access to wartime chocolate supplies.

Image: Giorgio Trovato

Originally styled as "Chee-tos," the name was meant to be playful, quirky, and easy for kids to say. And, of course, to remind them of cheese!

The brand took off nationally after partnering with Frito-Lay, and later introduced the mascot Chester Cheetah, which became a snack-world cultural icon.

Image: Zoshua Colah

Lay’s logo and bright colors are a signature aesthetic, but the origin of their name is quite straightforward: The brand was founded by Herman W. Lay.

This chip company was one of the first to successfully market packaged potato chips nationwide in the US.

Image: Michelle Riach

The bite-sized chocolate drops earned the name "Kisses" from their smooch-like shape and possibly the gentle kissing sound made by early machines. Today, Kisses remain one of the company’s signature products.

Image: Zoshua Colah

The name of Kellogg’s toaster pastry was a pun on the trendy Pop Art movement of the era, the 60s. Funnily enough, nowadays, some people might struggle to define pop art, but they can certainly describe the snack!

Image: Nikolaos Kofidis

Did you know that Ferrero’s famous spread began as a wartime improvisation? Scarce cocoa was mixed with hazelnuts, and it soon became the crowd’s favourite.

It first appeared as Giandujot, then Supercrema, before Michele Ferrero rebranded it, combining the English word "nut" with the friendly Italian-sounding suffix "-ella."

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Created in Switzerland by Theodor Tobler, the bar fused his family name with torrone, the Italian word for nougat. Its triangular shape was a nod to Alpine peaks that are also a trademark of their packaging. It remains one of the most iconic Swiss exports.

Do you use any of these often?

Do you know how to spell these ridiculously difficult spelling bee words?

Image: Markus Winkler

As great as it is, the English language can be tricky. If all of its words were easy to spell, there would be no spelling bee contests. But they do exist. The downside of having words for almost everything is that the level of complexity usually grows as the word becomes more specific. Take a look at the following 12. Do you use any of these?

Image: Stéfano Girardelli

This tricky word means "indigenous" or "native" and often trips people up. Its Greek origin, length, and three "th" sounds make it a tough one in spelling bees.

A good idea for children looking to master complicated words is to get familiar with Greek-derived words and their patterns, such as "auto," meaning self.

Image: Towfiqu barbhuiya

A tricky medical term used to define a drug replacement, this word throws spellers off with its double "c" and odd suffix. Remembering the root "succeed" can help with the start.

As not all double letters are pronounced differently from single ones, this is one of the biggest challenges anyone at a spelling bee contest faces.

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"Cymotrichous" is a rare word that means wavy-haired and comes from the Greek language.

The spelling bee aficionado should remember that the first part, "cymo", means wave, and the second part, "trichous," means hair.

Image: Tania Malréchauffé

This incredibly complicated word, one of the longest in the English language, means describing something as worthless. It often stumps spellers with its length and complexity.

To tackle it successfully, break it into smaller parts and take it syllable by syllable.

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This long word refers to an ear, nose, and throat specialist. Its Greek roots and length make it tough to spell.

A spelling aficionado should break it into parts like "oto," "rhino," "laryngo," and "logist" to make it easier.

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This word describes a musical term. It is a sixty-fourth note and is tough due to its length and structure.

To make it easier on themselves, spelling bee contestants should break it into parts: "hemi," "demi," and "semi."

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Asceticism means avoiding indulgences or temptations, often for religious reasons. It’s about living simply and with discipline.

While not as long as some of the previous examples, this word can be tricky due to the "sc" at the start and the use of "s" and "c" within different syllables of the word.

Image: Helle Gade

Crustaceology is the study of crustaceans like crabs and shrimp. It’s a branch of marine biology.

As with many of the examples above, the spelling difficulty of this word is given by the fact that it is very seldom used, unless you are a specialist in the matter.

Image: George Johnson

The word hydrophyte refers to a plant that grows in or on water. These plants thrive in aquatic environments.

The complexity of its spelling lies in the two "y" and two "h" letters, which should be placed correctly by the spellers.

Image: Vitor Monthay

This word is used to describe the specific items needed for an activity. It’s often misspelled because of how people pronounce it.

This common mistake happens when it is pronounced "para-fa-NEEL-ia," dropping the second "r" and changing the vowel sounds. Spellers should pay attention to this to avoid the same mistake.

Image: Kelsey Todd

This word can refer either to a county in England or a tangy sauce made with vinegar, sugar, and spices.

It’s tricky because it’s pronounced "wu-stur-shr," which doesn’t really match its long spelling. Anyone attempting to spell it correctly should pay attention to its complex lettering.

Image: Amador Loureiro

This ridiculously complex word is an apt closer to our list, since it describes the fear of long words. And, while probably no spelling bee contestant has this kind of fear, he or she would probably have a hard time spelling this one.

This word has 36 letters in total. Among them, 6 "p", 7 "o", and 2 "h". How’s that for a spelling bee word?