Some names are too great not to be used

Was JC Penney a real person? 10 names turned into successful brands


Published on June 1, 2025


Image: Dylan McLeod

Let’s face it, some people have better-sounding names than others. And some of them have the nerve and the pride to slap their own name on their products. A sign of trust, you might say. Sure, everybody knows who Henry Ford is. But what about Glen Bell Jr or James Cash Penney? Take a look at the following brands and discover the people brave enough to give their companies their names.

1

Knorr

Image: Matthew Hamilton

Let us start the list with a name that is immersed in the world of soups (pun intended). The Knorr brand was founded by Carl Heinrich Knorr in 1838, and it didn’t start in the line of business it is today. First, he supplied chicory to the coffee industry. After that, the founder began experimenting with drying vegetables and seasonings, which led to the launch of the first dried soups across Continental Europe in 1873.

2

Harley Davidson

Image: Maksym Kaharlytskyi

This legendary motorcycle company was founded by two childhood friends, William S. Harley and Arthur Davidson, who began working on a small-engine model in the early 1900s, leading to the creation of the company we know today.

Later on, 2 more Davidsons, William and Walter, joined the venture. The company developed quickly, and in 1903, it began selling motorcycles on a very limited basis.

3

Fred Perry

Image: Moises Alex

Some names just sound too cool not to do anything with them. For example, this clothing label was founded by professional tennis player Fred Perry. It all started in the late 1940s, when he and Tibby Wegner, an Austrian footballer, created the first sweatband. Later, Perry and Wegner created their version of a tennis shirt. And the rest, as they say, is history.

4

Alexander McQueen

Image: Raden Prasetya

Naming a business after yourself is a common practice in the high-fashion industry. And Alexander McQueen is no exception. He was a London-based, English designer who used to work as the head designer of the Givenchy fashion line.

In 2004, he started his menswear line. In his early years, he worked in a tailor shop that created theater costumes, and he used many of the ideas he learned there in his future collections.

5

Boeing

Image: David Syphers

A bouncy-sounding name like Boeing didn’t exactly seem destined for a great future in the aviation industry, but it was. In the early years, William Boeing didn’t work in aviation but sold timber. During the exposition in Seattle in 1909, he saw a manned flying machine for the first time and became interested in the concept.

Seven years later, he went into business with engineer George Conrad Westervelt and founded the Pacific Aero Products Co. The company’s name was changed to Boeing Airplane Company the following year. In the beginning, Boeing aircraft only transported mail, but that changed soon.

6

Lipton

Image: Carli Jeen

Just like Knorr, Lipton is a name forever linked to a product, but it wasn’t always like that. Before he got involved in the tea trade, Sir Thomas Lipton had worked as an accountant, a door-to-door salesman, and a grocery assistant. After gaining experience, he opened his first provision shop and later established a chain of groceries. Then he focused his efforts on tea.

According to Sir Lipton, his secret to success was selling the best goods at the lowest prices, harnessing the power of advertising, and always being optimistic.

7

Baskin-Robbins

Image: Priscilla Du Preez 🇨🇦

Just like in the case of Harley-Davidson, Baskin-Robbins is a brand formed by the names of its two founders: Burt Baskin and Irv Robbins, who were brothers-in-law.

Irv started Snowbird Ice Cream, and Burt launched Burton Ice Cream Shop. Both were successful. And when the number of stores grew, they decided to drop the separate identities, and all the stores became Baskin-Robbins.

8

Taco Bell

Image: Chantel

Sometimes it's harder to picture a person behind the brand name if the name is also a common word. But it happens. Taco Bell is named after its founder, entrepreneur Glen Bell Jr, who launched a drive-in after seeing the success of McDonald’s.

Bell saw that there was room for growth beyond burgers and launched several successful taco drive-ins and restaurants with other partners before launching Taco Bell in 1962.

9

McDonald’s

Image: Amandine Lerbscher

And moving on from Taco Bell, we must now talk about those who inspired him. Their story is the basis for the 2016 movie The Founder (a great watch, and a hypnotizing performance by Michael Keaton), and it started when brothers Dick and Mac McDonald decided to make a burger restaurant in San Bernardino, California.

The company as we know it today was founded by Raymond Kroc, a milkshake machine salesman who was so impressed by their burger restaurant that he became their agent and set up franchises around the US. Years later, he bought the rights to the McDonald's name.

10

JC Penney

Image: Hannah Morgan

Just like with the Fred Perry case, it would have been a shame for a name as great as JC Penney to end up nowhere. The real James Cash Penney was born in Hamilton, Missouri, and opened a retail store on April 14, 1902, in Kemmerer, Wyoming.

In 1909, Penney moved his company headquarters to Salt Lake City, Utah, to be closer to banks and railroads. By 1912, Penney had 34 stores in the Rocky Mountain States. In 1913, all stores were consolidated under the J. C. Penney banner we know today.


AND YET IT MOVES

In Love With The Moon? 10 Fascinating Facts About Our Celestial Companion


Published on June 1, 2025


Image: Mahdi Soheili

Humanity has been enamored with the Moon since ancient times. Our closest celestial body not only has captivated human imagination and scientific inquiry like no other, but it might also be partly responsible for our existence.

From cataclysms of cosmic proportions to the possibility of liquid water, and the mysteries behind its lack of atmosphere, there is a wealth of facts to explore about our dearest companion in the Universe. Get ready to embark on a journey to the far side of the Moon!

1

Moon Gravity

Image: Brian McGowan

The Moon’s gravity is about one-sixth that of Earth’s, meaning that objects and people weigh significantly less on the lunar surface. This lower gravity affects everything from movement to the behavior of liquids and dust.

The reduced gravity poses unique challenges and opportunities for lunar exploration and habitation. Astronauts on the Moon can leap higher and carry heavier loads than on Earth, but long-term exposure to low gravity requires careful consideration for human health and engineering design.

2

Illusion of White

Image: Lou Batier

The Moon isn't actually white but rather a dark, charcoal gray. It only appears bright because of its high albedo, or the efficiency with which it reflects sunlight.

Despite its dark color, the Moon reflects about 12% of the sunlight that hits it, which is enough to make it appear bright against the backdrop of space. This high reflectivity is due to the regolith, the layer of dust and crushed rock on the lunar surface, which scatters sunlight effectively.

3

Moonquakes and Shakes

Image: NASA

Unlike Earth, the Moon doesn't have tectonic plates, but it experiences moonquakes -seismic tremors caused by tidal forces from Earth. These quakes can last for up to an hour and can reach a magnitude of about 5 on the Richter scale.

Scientists first detected moonquakes during the Apollo missions, and recent studies using data from seismometers left on the Moon by astronauts have provided valuable insights into its internal structure and composition.

4

Craters and Cataclysms

Image: NASA

The Moon's pockmarked surface not only reflects its tumultuous history but also underscores its crucial role as Earth's protector. Without the Moon, our planet would have endured far more frequent impacts from asteroids and comets.

And, as any dinosaur might tell you, it’s never a good thing to be relentlessly pounded by space rocks. Also, these lunar craters serve as portals to the Moon's ancient past, preserving a record of cosmic impacts that shaped planetary evolution.

5

Lunar Tides and Earth's Stability

Image: Nadiia Ploshchenko

The Moon's gravitational pull doesn't just affect ocean tides -it also stabilizes Earth's axial tilt, which influences our planet's climate and seasons over geological time scales. Without the Moon, Earth's tilt could vary dramatically, leading to extreme climate fluctuations.

This stabilizing effect has profound implications for the development and sustainability of life on Earth. Some scientists even believe that, without the Moon, there might not even be life as we know it.

6

Lunar Librations

Image: Alexander Andrews

The Moon's orbit around Earth isn't perfectly circular, leading to subtle changes in its appearance called libration. This phenomenon allows us to see slightly more than half of the Moon's surface over time, revealing glimpses of its far side.

Librations have been observed since the time of Galileo, enabling astronomers to gradually map the entirety of the Moon's surface and study its geological features in detail.

7

Glimpses of Water

Image: Ricardo Gomez Angel

For decades, scientists believed the Moon was bone-dry. However, recent discoveries have revealed traces of water molecules trapped in lunar soil and ice deposits in permanently shadowed craters near the poles.

These findings have profound implications for future lunar exploration, as water is essential for sustaining human life and producing rocket fuel. Mining lunar water could enable long-term lunar habitation and expedite missions to Mars and beyond.

8

Theia Hypothesis

Image: Arto Marttinen

The leading theory for the Moon’s formation is the Theia Hypothesis, which suggests it was created from debris left after a Mars-sized body, Theia, collided with Earth about 4.5 billion years ago.

This colossal impact would have ejected vast amounts of material into orbit around Earth, which eventually coalesced to form the Moon. This hypothesis explains many aspects of the Earth-Moon system, such as the Moon’s composition and its relatively large size compared to other natural satellites.

9

Lunar Atmosphere (or Lack Thereof)

Image: NASA

While Earth is surrounded by a dense atmosphere that protects life and moderates temperatures, the Moon has an exosphere -a very thin layer of gases like helium, neon, and hydrogen atoms. This sparse atmosphere offers little protection from the harsh environment of space.

However, according to NASA, approximately 4 billion years ago the Moon possessed a relatively thick atmosphere. It was about twice as dense as Mars' current atmosphere, leading some to speculate that it might have been capable of supporting life, although no evidence of life has been discovered. Over time, this atmosphere was stripped away by solar winds and gradually dissipated into space.

10

Slowly Going Away

Image: Ryan Holloway

Shockingly, the Moon is gradually drifting away from Earth at a rate of about 1.5 inches per year. This process, driven by tidal interactions, has been occurring for billions of years. As the Moon moves away, its gravitational influence on Earth’s tides weakens slightly, and Earth's rotation slows down.

But don't get sad! This process is so slow that long before the Moon has a chance to slip away completely, the Sun's expansion into a red giant will likely engulf most of the solar system, including Earth. Yeah, it might not be the happiest of endings, but still.

Looking for an extra scoop of literary fun?

Learn more with our Word of the day

loot

/lut/