TRANSLATION BLUNDERS

Take a look at 7 of the worst “lost in translation” cases in history

Image: Afif Ramdhasuma

Amateurish translations can be a recipe for disaster, especially when international politics or your business future are at stake! Traduttore, traditore! is an old Italian saying that roughly means "translators are traitors." However this saying has nothing to do with wartime propaganda or chauvinistic sentiments, and it’s instead a rather lighthearted take on the inherent difficulty of a translator’s line of work.

You might wonder, how bad can you make things with a bad translation? Well, there’s no need to wonder, the profession is full of hysterical stories about the craziest translation blunders that almost managed to ruin whole thriving businesses and reputations.

Image: Tim Mossholder

Around the 1960s, Pepsi decided to expand its business to China only to find a literal linguistic barrier that almost ruined the whole venture. At the time, Pepsi’s slogan in English-speaking countries was "Come Alive With the Pepsi Generation." However, when directly translated into Chinese, the slogan read something like "Pepsi brings your ancestors back from the dead," turning the favorite cola of millions into a powerful dark magic concoction that—as one could expect—wasn’t very well received by the Chinese population, who just happen to hold their deceased ancestors in great esteem.

Image: Enq 1998

When Napoleon’s brother was crowned king of Holland in 1806, he was eager to please the local populace and quickly decided to change his name to something more fitting, from Ludovic to Lodewijk. However, he was such a bad speaker of Dutch that, during the coronation ceremony, he ended up declaring himself the "Rabbit of 'Olland," instead of "King of Holland."

Image: Aaron Burden

This one is absolutely hilarious, and just like the Pepsi gaffe, it shows the dangers of localizing new products when you aren’t fully aware of the language. When Parker Pens decided to expand its business into Mexico, it mistranslated the company’s current slogan "It won’t leak in your pocket and embarrass you"— surprising by itself, since you would expect that to be the bare minimum in order to have a working pen— into "It won’t leak in your pocket and make you pregnant," due to a confusion with the similarity between the false cognates "embarazar" (get pregnant) in Spanish and "embarrass" in English.

Image: Tuntematon, Valkoisen talon valokuvaajat (01/20/1977 - 01/20/1981), Public domain, via Wikimedia Commons

In 1977, during a trip to Poland, U.S. President Jimmy Carter took an involuntary part in a series of incredibly funny translation fails. His amateur interpreter was terribly bad at speaking Polish—and even understanding English apparently—because when the president mentioned that he had left the U.S. that morning, the interpreter said to the Polish audience that "he had left his country, never to return." To make matters even worse, Carter’s enthusiastic appeal to the Polish people was mistranslated again and the interpreter said that the president wanted to "get to know the Poles carnally."

Image: Jen Theodore

When beer brand Coors tried to get into the Spanish market, it failed to hire a decent translator, since the company’s tagline "Turn It Loose" was translated into something akin to "Suffer From Diarrhea," something you definitely don’t want to see in a beer can from overseas.

Image: Thomas Kelley

When General Electric released a new partnership brand in France under the acronym GPT, no one realized that, in French, this acronym can be read as "J’ai pété," or "I farted." You can imagine that if they just hired a French teenager, they would have discovered their mistake soon enough, saving themselves a lot of time and money.

Image: Miika Laaksonen

A Swedish non-prescription drug used to alleviate stomach pains called Samarin wanted to market its product to Arabic countries with a text-free three-panel comic strip that showed a man with a hurting stomach in its first picture, the same man drinking Samarin in the second, and a happy and healthy man in the last one. But they forgot to take into account that in the Arab world people read both books and comic strips from the right to the left! So, not even avoiding text whatsoever saved them from screwing up their new business expansion.

10 weird historical events that no one has been able to explain (yet)

Image: Walters Art Museum, Public domain, via Wikimedia Commons

Who doesn't like a good mystery? And if the mystery isn’t a work of fiction but the result of a true story, even better! The great unsolved enigmas of history are absolutely fascinating. Some have been solved over time, but there are still many old secrets for which neither scientists nor historians have found an explanation—yet. Time-travel with us as we uncover 10 of the biggest historical mysteries that will probably never be cracked!

Image: Tanner, Henry S., Public domain, via Wikimedia Commons

Bermeja Island is mentioned in navigation texts written by European travelers and appears in cartography from the 16th to 19th centuries. Old maps place it off the north coast of the Yucatán Peninsula; however, multiple searches over the years have yielded no concrete evidence of its existence.

So, what happened to Isla Bermeja? Was it a cartographic error? Did it sink due to a tidal wave? Because of its geopolitical significance, some have even suggested that it was blown up by the CIA! A 2009 study by the Autonomous University of Mexico concluded that Isla Bermeja does not exist today, nor were any traces found at its supposed coordinates. Yet, it will forever remain a mystery that will surely keep many entertained.

Image: Credit: Big Ear Radio Observatory and North American AstroPhysical Observatory (NAAPO)., Public domain, via Wikimedia Commons

In 1977, Ohio State University’s Big Ear radio telescope, used in the search for extraterrestrial intelligence, detected a signal now known as the Wow! signal. While reviewing the data, astronomer Jerry R. Ehman noticed a sequence represented as "6EQUJ5." Baffled by the anomaly, he circled it and wrote "Wow!" in the margins.

The signal lasted 72 seconds and, unfortunately, has never been repeated. To this day, no one can fully explain the phenomenon, although some suggest it may have come from a man-made source. Still, the Wow! signal remains one of the strongest candidates for potential extraterrestrial contact ever detected.

Image: Edward S. Curtis, Public domain, via Wikimedia Commons

How is it possible for an entire village to vanish without a trace? Believe it or not, this is said to have happened nearly a century ago. According to lore, a small Inuit village in Canada was well known among fur trappers who visited regularly to trade. But in 1930, something very strange supposedly occurred.

A hunter named Joe Labelle claimed he visited the village one day and couldn’t find a single person. Reports said there were guns and food left behind, and even claims that the graves in the cemetery were empty. A thorough investigation, however, found no conclusive evidence of what happened to the villagers. Some witnesses from nearby towns even reported seeing a huge green light. Theories ranged from mass migration to extraterrestrial abductions. The Royal Canadian Mounted Police has since dismissed the case as an urban legend. Some still believe the story to be true.

Image: bbb

We know thousands of shipwreck stories, but this one is quite unique. The MV Joyita, designed to be nearly unsinkable, was found adrift in the South Pacific, practically unharmed, but the crew had disappeared completely.

In October 1955, the American merchant vessel left the port of Apia in Samoa with 16 crew members and 9 passengers bound for the Tokelau Islands. After days without news, a rescue mission was launched. Five weeks later, the Joyita was spotted more than 600 miles west of its intended route. The vessel was partially submerged, and there was no sign of the passengers or crew. Four tons of cargo and all three life rafts were missing. They were never seen again.

Image: Gary Todd from Xinzheng, China, CC0, via Wikimedia Commons

Do you know where one of the best-preserved mummies was found? Hint: not in Egypt. Xin Zhui, the Marquise of Dai during the Western Han Dynasty in China, was discovered in her tomb at Mawangdui 2,000 years after her death, along with hundreds of valuable documents and artifacts.

What makes this mummy so extraordinary is how well-preserved her body is. Her organs and veins remain intact, and she still has hair and even eyelashes. Scientists analyzed the fluid present in the coffin and discovered it was acidic and contained salt and magnesium. They believe this mysterious liquid may have been responsible for preserving Xin Zhui so well. What they don’t know is whether it was intentionally poured into the coffin or came from the body itself.

Image: Yoichi Okamoto, Public domain, via Wikimedia Commons

The United States has its fair share of presidents who died while in office, but none of our 45 presidents have ever disappeared without a trace. Did you know that this actually happened in The Land Down Under?

Harold Edward Holt was the Prime Minister of Australia from 1966 until his presumed death in 1967. He loved the ocean and spearfishing. During a weekend trip with friends, Holt visited the remote Cheviot Beach to take a swim. Rough sea conditions that day caused him to be swept away by the waves, and he never reappeared. Despite an intensive search, his body was never found, which has given rise to numerous conspiracy theories. Ironically, Australians built the Harold Holt Memorial Swimming Centre in Melbourne in his honor.

Image: FBI, Public domain, via Wikimedia Commons

Many famous criminals have managed to remain unidentified for decades, but the D.B. Cooper case is something else entirely. In 1971, Cooper boarded a flight from Portland to Seattle. Shortly after takeoff, he showed a flight attendant a device he claimed was a bomb and demanded four parachutes and $200,000 in cash.

The crew landed to meet Cooper’s demands in exchange for the passengers and then took off again. As the plane flew over southwestern Washington, Cooper jumped into the cold, rainy night carrying his haul. His whereabouts and true identity were never discovered, although it is likely he didn’t survive the jump. In 1980, some of the ransom money was found near the Columbia River. Although the FBI officially closed the case in 2016, amateur sleuths continue to try to crack it.

Image: Pieter Brueghel the Elder, Public domain, via Wikimedia Commons

Can you imagine an epidemic where the main symptom is uncontrollable dancing? Sounds like science fiction, doesn’t it? Yet this really happened during the Middle Ages. In 1518, a dancing plague struck Strasbourg, Alsace, in what is now France. This strange condition affected up to 400 people, making them dance frantically for weeks. It is said that some even died of heart attacks, exhaustion, or strokes.

Doctors and authorities tried all kinds of measures to stop the spread. They even banned music for a while! To this day, scientists are not certain what caused this bizarre condition: it may have been food poisoning from toxins in the ergot fungus, or perhaps a case of stress-induced mass hysteria.

Image: Public domain, via Wikimedia Commons

The Voynich manuscript is a codex written roughly 500 years ago in an unknown language and writing system by an anonymous author. Known as Voynichese, the manuscript was named after Wilfrid Voynich, a Polish bibliophile and antiquarian who purchased it in 1912.

Radiocarbon testing has shown that it dates to the early 15th century. Many cryptographers and codebreakers have attempted to decipher its roughly 240 pages without success. The manuscript contains diagrams and illustrations of unknown plants and astrological symbols. Some believe it may be a made-up language, a secret code, a work of fiction, or even a hoax. If you think you can solve this mystery, the Voynich manuscript is available for viewing at Yale University’s Beinecke Rare Book and Manuscript Library.

Image: Bernhard

Similar to the Voynich manuscript, the Phaistos Disc is a fired clay disc believed to have been created during the Bronze Age. It was discovered by an Italian archaeologist in the basement of a palace in Crete, Greece, in 1908.

What makes this disc fascinating is that it contains a mysterious message. Stamped into the clay is a set of signs, forming a text that many scientists have tried to decipher—without success. It is considered an early attempt at printing, a technological innovation that would not become widespread for several centuries. While enthusiasts still hope the enigma can be solved, this is unlikely unless other documents are discovered to provide context.