TRANSLATION BLUNDERS

Take a look at 7 of the worst “lost in translation” cases in history

Image: Afif Ramdhasuma

Amateurish translations can be a recipe for disaster, especially when international politics or your business future are at stake! Traduttore, traditore! is an old Italian saying that roughly means "translators are traitors." However this saying has nothing to do with wartime propaganda or chauvinistic sentiments, and it’s instead a rather lighthearted take on the inherent difficulty of a translator’s line of work.

You might wonder, how bad can you make things with a bad translation? Well, there’s no need to wonder, the profession is full of hysterical stories about the craziest translation blunders that almost managed to ruin whole thriving businesses and reputations.

Image: Tim Mossholder

Around the 1960s, Pepsi decided to expand its business to China only to find a literal linguistic barrier that almost ruined the whole venture. At the time, Pepsi’s slogan in English-speaking countries was "Come Alive With the Pepsi Generation." However, when directly translated into Chinese, the slogan read something like "Pepsi brings your ancestors back from the dead," turning the favorite cola of millions into a powerful dark magic concoction that—as one could expect—wasn’t very well received by the Chinese population, who just happen to hold their deceased ancestors in great esteem.

Image: Enq 1998

When Napoleon’s brother was crowned king of Holland in 1806, he was eager to please the local populace and quickly decided to change his name to something more fitting, from Ludovic to Lodewijk. However, he was such a bad speaker of Dutch that, during the coronation ceremony, he ended up declaring himself the "Rabbit of 'Olland," instead of "King of Holland."

Image: Aaron Burden

This one is absolutely hilarious, and just like the Pepsi gaffe, it shows the dangers of localizing new products when you aren’t fully aware of the language. When Parker Pens decided to expand its business into Mexico, it mistranslated the company’s current slogan "It won’t leak in your pocket and embarrass you"— surprising by itself, since you would expect that to be the bare minimum in order to have a working pen— into "It won’t leak in your pocket and make you pregnant," due to a confusion with the similarity between the false cognates "embarazar" (get pregnant) in Spanish and "embarrass" in English.

Image: Tuntematon, Valkoisen talon valokuvaajat (01/20/1977 - 01/20/1981), Public domain, via Wikimedia Commons

In 1977, during a trip to Poland, U.S. President Jimmy Carter took an involuntary part in a series of incredibly funny translation fails. His amateur interpreter was terribly bad at speaking Polish—and even understanding English apparently—because when the president mentioned that he had left the U.S. that morning, the interpreter said to the Polish audience that "he had left his country, never to return." To make matters even worse, Carter’s enthusiastic appeal to the Polish people was mistranslated again and the interpreter said that the president wanted to "get to know the Poles carnally."

Image: Jen Theodore

When beer brand Coors tried to get into the Spanish market, it failed to hire a decent translator, since the company’s tagline "Turn It Loose" was translated into something akin to "Suffer From Diarrhea," something you definitely don’t want to see in a beer can from overseas.

Image: Thomas Kelley

When General Electric released a new partnership brand in France under the acronym GPT, no one realized that, in French, this acronym can be read as "J’ai pété," or "I farted." You can imagine that if they just hired a French teenager, they would have discovered their mistake soon enough, saving themselves a lot of time and money.

Image: Miika Laaksonen

A Swedish non-prescription drug used to alleviate stomach pains called Samarin wanted to market its product to Arabic countries with a text-free three-panel comic strip that showed a man with a hurting stomach in its first picture, the same man drinking Samarin in the second, and a happy and healthy man in the last one. But they forgot to take into account that in the Arab world people read both books and comic strips from the right to the left! So, not even avoiding text whatsoever saved them from screwing up their new business expansion.

Quotes that last

Treasured knowledge revealed: Iconic quotes from the world of sports

Throughout history, sports legends have given us more than just great games to watch. These were people at the top of their game who pushed themselves to the limit. And still, along the way, they picked up knowledge that is relevant to all of us. Michael Jordan taught us how to overcome failure, Muhammad Ali showed us how to be brave, and Babe Ruth told us we should keep going when everything in you wants to quit. Here are ten quotes that stand the test of time.

"He who is not courageous enough to take risks will accomplish nothing in life."

Ali said this in the early 1960s, a period when he was still known as Cassius Clay and was just beginning to make noise both inside the ring and outside of it. For a young Black man in America at that time, simply speaking his mind the way he did was itself an act of courage. The quote struck a chord far beyond sports: civil rights activists, artists, and everyday people saw in it something that went well past boxing. Ali wasn't just talking about throwing punches. He was talking about life, and people understood that immediately. Decades later, it still hits just as hard.

"I've failed over and over and over again in my life. And that is why I succeed."

Jordan said this as part of a Nike commercial in 1997, at the height of his fame: five championships in, considered by most to already be the greatest of all time. The ad showed him missing shots, getting it wrong, falling short. America was a little stunned. This was Michael Jordan admitting failure? The commercial became one of the most celebrated sports ads ever made, precisely because it felt so honest. Coming from the man who seemingly never lost, it gave everyone else permission to fail without shame.

"It's hard to beat a person who never gives up."

Ruth said this sometime in the 1920s, during his legendary run with the New York Yankees, an era when he was rewriting the record books almost every season. The exact moment is fuzzy, but the sentiment fit Ruth perfectly, a man who struck out more than almost anyone of his era and simply didn't care. Fans and journalists embraced it immediately because it came from someone who clearly lived by it. Ruth wasn't just talking about baseball. He was talking about the stubborn, almost unreasonable refusal to fold, and people recognized that as something worth holding onto.

"You miss 100% of the shots you don't take."

Gretzky said this during a 1983 interview, already well on his way to becoming the NHL's all-time leading scorer. It was a casual remark, almost throwaway, but sports writers immediately latched onto it. Over the following decades, it grew into one of the most quoted lines in motivational history, showing up in business seminars, graduation speeches, and self-help books far beyond the world of hockey. Gretzky himself has expressed mild amusement at how far it traveled.

"Today, I consider myself the luckiest man on the face of the Earth."

July 4, 1939. Yankee Stadium. Lou Gehrig had just been diagnosed with ALS and stood at home plate in front of 62,000 fans to say goodbye. The stadium went completely silent as he spoke. Grown men wept in the stands. Sportswriters, many of them veterans of covering wars and tragedies, later said it was the most emotional moment they had ever witnessed. What moved people most wasn't just sadness; it was his extraordinary grace. A man facing a death sentence but choosing to count his blessings. It remains one of the most powerful moments in American sports history.

"Champions keep playing until they get it right."

King said this in the early 1970s, during a period when she was not only dominating women's tennis but fighting tooth and nail for equal prize money and respect for female athletes. Her words landed differently in that context: this wasn't just sports talk, it was a battle cry. Female athletes and women in general responded with tremendous enthusiasm because the quote spoke to what so many of them were living every day: having to try twice as hard just to be taken half as seriously.

"Winning isn't everything, but wanting to win is."

Lombardi said this to his Green Bay Packers in the early 1960s, a period when he was turning a struggling franchise into a dynasty. Players later recalled that his speeches had a way of making them feel like they could run through a wall — and then they'd go out and nearly do it. When the quote reached the general public, it resonated deeply because it reframed what competition actually meant. You can't always control the scoreboard, but you can control your hunger. In a culture that often confused effort with outcome, Lombardi's distinction felt like a revelation.

"Don't give up. Don't ever give up."

March 4, 1993. The inaugural ESPY Awards in New York City. NC State basketball coach Jimmy Valvano, visibly weakened and in tremendous pain from bone cancer, walked to the podium and delivered eight minutes that left virtually no one in the room dry-eyed. He said it twice — "Don't give up. Don't ever give up" — and the repetition made it hit even harder. The crowd gave him a standing ovation that seemed like it would never end. Valvano passed away just eight weeks later. The V Foundation, which he founded that night, has since raised hundreds of millions of dollars for cancer research. Few moments in sports history have ever hit quite that hard.

"It ain't over till it's over."

Berra said this in July 1973, when a reporter asked him about his New York Mets' slim chances of winning the division; they were sitting in last place at the time. Most people laughed at first, because it sounded like classic Yogi nonsense. But then the Mets went on an improbable run and nearly won it all, and suddenly nobody was laughing anymore. The quote took on a sort of magical quality after that. It has since become one of the most universally used phrases in American culture: sports, politics, business, you name it.

"Age is no barrier. It's a limitation you put on your mind."

For anyone who has ever let age talk them out of something, this one lands differently every single time you hear it. Joyner-Kersee said this in the mid-1990s, as she continued competing at the highest level of track and field well into her 30s, an age when most athletes in her sport had long since retired. She had won six Olympic medals, battled severe asthma her entire career, and competed through injuries that would have ended most careers. The response from fans, particularly older ones, was deeply personal. Here was someone telling them, from hard-won experience, that the clock doesn't have to run the show.