SKINCARE 101

Radiant Skin Unlocked: 10 Products to Supercharge Your Skincare Routine


Published on April 13, 2024


Credit: Shiny Diamond

In the pursuit of flawless, radiant skin, the right skincare products can make all the difference. Of course, your skincare routine should be adapted to your specific needs, age, eating habits, and lifestyle. However, some products are definitely better than others, and taking a step in the right direction has to do with both the products and strong habits.

From potent serums to nourishing oils, incorporating these top 10 products into your daily routine will elevate your skincare game to new heights.

1

Gentle cleanser

Credit: cottonbro studio

Cleansers come in all kinds of forms: balms, gels, foams, or soaps. Depending on your skin type and your personal preference, choose the right fit for you.

Cleansing should always be the first step, and ideally, it consists of two parts. First, you should use an oil-based cleanser and then a water-based one to ensure removing all kinds of dirt and oil from your skin.

Double cleansing is key at night, as it guarantees the removal of makeup, sunscreen, and dirt. In the morning, just a water-based cleanser is enough to get the day started!

2

Exfoliating scrub

Credit: Polina Kovaleva

After you have cleansed your face skin, exfoliation will help you tackle the dirt accumulated in your pores. But don’t worry, it’s not just you! We all have pores, and they all accumulate dirt.

Exfoliating should be done twice a week, no more than three times a week, to avoid damaging our skin barrier. At the same time, you shouldn’t use an exfoliating scrub without first consulting a dermatologist, especially if you suffer from skin conditions like acne, rosacea, or atopic skin.

3

Peptide tonic

Credit: Shiny Diamond

As a third step, incorporate a tonic. Tonics come in handy to give your skin a boost of hydration after cleansing and scrubbing when you might feel your skin is tighter and rougher.

Tonics serve the purpose of balancing your Ph and preparing your skin to receive all the ingredients and products you will apply after it.

Morning and night, a good tonic will ensure your skin absorbs the active ingredients in your serums and moisturizers, promoting a smoother and more even complexion.

4

Infused sheet-masks

Credit: Polina Kovaleva

Sheet masks also come in all shapes and forms, with different key ingredients. Every four or five days, using a sheet mask will help you tackle specific needs like dehydration, lack of glow, or dullness.

In general, sheet masks come infused with potent serums and essences, so you should check the ingredients they contain don’t clash with the ones in the rest of your routine. For example, retinol creams or serums cannot be used at the same time as vitamin C.

Morning or night is the same when it comes to sheet masks. Just be sure to apply them weekly to give your skin an extra boost.

5

Hyaluronic acid serum

Credit: Ron Lach

If you feel your skin is tight and you notice more and more expression lines, you probably need moisturizing. When it comes to hydration, few ingredients can rival the power of hyaluronic acid.

Hyaluronic acid provides an instant surge of hydration, making it ideal for both day and night use. In the morning, it creates a smooth canvas for make-up application, while at night, it replenishes moisture lost throughout the day, promoting skin repair and rejuvenation during sleep.

6

Vitamin C serum

Credit: Ron Lach

Vitamin C is a powerful antioxidant which can be found in many foods. However, vitamin C serums are a true game-changer. If you notice your skin is dull and does not glow, this ingredient will kick it back to life in just a few days.

A serum with this ingredient will help you fight free radical damage, which is more and more common as we age. Moreover, it brightens the complexion and fades dark spots or hyperpigmentation, making skin tones even.

While this product is recommended for nighttime use, vitamin C can be part of your morning routine, giving your skin the necessary protection. However, if you choose to do this, never forget to wear sunscreen to avoid getting dark spots on your face.

7

Hyaluronic eye-cream

Credit: KATRIN BOLOVTSOVA

Regardless of your age, the skin around your eyes will benefit from this product. You might be wondering why there is a specific product for that area. No, the answer is not just the market trying to sell stuff to you.

The skin around our eyes is thinner and, therefore, more prone to damage. Consequently, it easily gets wrinkled, and that is usually where our first expression lines appear. There is nothing wrong with it, we should all embrace them. However, keeping the area hydrated and massaged will help us slow down a natural process and make our eyes look brighter and refreshed.

8

Retinol cream

Credit: cottonbro studio

Retinol is recommended for people over 30 years old. If that is your case and you haven’t incorporated retinol into your routine, this is your sign to check with your dermatologist and start using it!

Retinol is a powerful acid derived from vitamin A. In a few words, using it is just like turning back the clock on aging. Again, aging is not bad; the key is to age fresh and healthy, and retinol is a great way to do so. Incorporating a night retinol cream accelerates cell turnover, stimulates collagen production, and fades fine lines.

Just remember: don't use it in the morning, and by all means, apply sunscreen to avoid getting spots!

9

Lip balm

Credit: Antoni Shkraba

Just like the eye cream, lip balms will help us tackle a specific area that needs special care. Our lips are constantly exposed to all kinds of grease, oil, and liquids. They can get damaged by the wind and the sun, they are quite fragile, and it is not uncommon to have dry, chapped lips.

The good thing about lip balm is that you can apply it throughout the day, as much as you deem necessary. Moreover, they come in all shapes and sizes, with different colors and flavors.

Keep one in your purse or pocket to ensure your lips stay soft and smooth all day long.

10

Sunscreen

Credit: National Cancer Institute

This is the last product because it should be the last step in a full skincare routine. However, this is simply the most important one. No routine, no product, and no ingredient will be of any good if you don’t keep your skin protected from sun damage. Using the most luxurious cream and no sunscreen is throwing away your money.

Sunscreens now come in different formats and for all types of skins. For the first application, a face cream sunscreen is the best. But don’t forget to reapply it every two or three hours, depending on how exposed your skin is to the sun (and even blue light from screens). To reapply, you can either use a spray or a bar, which are more practical to carry around.


MORE THAN JUST CATCHY PHRASES

Did You Know The Stories Behind These 12 Catchy Slogans?


Published on April 13, 2024


Credit: George Pagan III

Certain phrases transcend their condition as mere commercial jingles to become part of popular culture. These are the classic advertising slogans that have not just sold products but also etched themselves into the nation's collective memory.

From the iconic "Got Milk?" that adorned countless billboards to the spirited call of "Just Do It" that spurred a generation into action, these slogans have become cultural touchstones, symbols of an era, and the products that defined it. In this exploration of the most classic advertising slogans in America, we have unearthed twelve examples that will probably sound familiar to you.

1

Nike: Just Do It.

Credit: Taylor Smith

Let us get this one out of the way first. Few slogans resonate with the same universal motivation and rebellious spirit as Nike's timeless mantra, "Just Do It" Coined in 1988 by advertising executive Dan Wieden, these three simple words encapsulate a philosophy that transcends sportswear and simple salesmanship.

The genesis of the slogan came from an unexpected source - the final words of Gary Gilmore, a convicted murderer facing execution. Wieden transformed this stark declaration into a rallying cry, and it catapulted Nike into the cultural zeitgeist. "Just Do It" became more than a marketing slogan; it became an ethos encouraging action, perseverance, and the pursuit of one's goals.

2

L’Oreal: Because You’re Worth It.

Credit: engin akyurt

L’Oreal´s " Because You’re Worth It" transcends its role as a cosmetic tagline to become a cultural mantra. Originating in 1971, the tagline "Because I’m Worth It" - a similar version of the modern slogan - was crafted by a young female copywriter, Ilon Specht, who sought to empower women by associating their beauty choices with intrinsic self-worth.

The recent intentional shift from "I'm worth it" to "You're worth it" aimed at fostering a collective sense of empowerment. This campaign marked a departure from traditional beauty advertising that often relied on unattainable ideals. Over the years, the phrase evolved into an enduring symbol of confidence, urging individuals to indulge in self-care without guilt.

3

Lay’s: Betcha Can’t Eat Just One.

Credit: Joyce Panda

Few slogans have proven as irresistibly tantalizing as Lay's iconic declaration: "Betcha Can’t Eat Just One." Born in 1963, this snack-time battle cry emerged from the creative minds at the renowned BBDO advertising agency.

The phrase not only suggests the crispy, salty temptation of the chips but also playfully challenges the consumer's willpower. Originating in an era when indulgence wasn't just accepted but celebrated, the slogan perfectly encapsulates the joyous, carefree spirit of American snacking culture.

4

Burger King: Have It Your Way.

Credit: Ilya Mashkov

"Have it your way" is a slogan that echoes through the corridors of American fast-food history, shaping not just consumer preferences but the very philosophy of Burger King .

Quite simply, the slogan aimed to empower consumers with the freedom to customize their burgers, a concept that resonated with the shifting tides of individualism in the 1970s. Burger King's bold proclamation, "Have It Your Way," became a declaration of culinary independence, inviting customers to break free from the uniformity of fast food.

5

The New York Times: All The News That’s Fit to Print.

Credit: Jakayla Toney

"All The News That’s Fit to Print" was coined in 1897 by Adolph S. Ochs, the owner of The New York Times . This slogan expresses a commitment to journalistic excellence and integrity.

Ochs wanted to differentiate The Times from sensationalist competitors, emphasizing a dedication to delivering only relevant and accurate news to its readers. The phrase has become synonymous with the paper, enduring through tumultuous times in American history.

6

Taco Bell: Think Outside the Bun

Credit: Jeswin Thomas

Debuting in 2004 as the brainchild of Taco Bell's marketing team, "Think Outside the Bun" expressed the brand's bold departure from traditional fast-food fare. It urged consumers to reimagine their expectations and embrace what Taco Bell had to offer them.

The slogan captured the essence of the brand's commitment to culinary creativity and bold experimentation. Taco Bell's "Think Outside the Bun" not only became a commercial success but also symbolized a broader cultural shift in the fast-food landscape, emphasizing variety and flavor over convention.

7

Toyota: Let’s Go Places.

Credit: Christina Telep

Leaving the culinary themes for a bit, we encounter this iconic slogan, introduced in 2012 as part of Toyota's broader marketing strategy to evoke a sense of exploration and possibility.

"Let’s Go Places" is a slogan that transcends the automotive realm, embodying the freedom and optimism synonymous with the American dream. It reflects Toyota's commitment to innovation, reliability, and the uncharted roads that lie ahead.

8

AirBnB: Belong Anywhere.

Credit: Harper van Mourik

"Belong Anywhere" is a phrase that transcends the realm of tourism and embodies the essence of a more real connection with a place. Created by Airbnb in 2014, this iconic slogan encapsulates the platform's vision of creating a world where anyone can feel at home, regardless of location.

"Belong Anywhere" serves as more than a marketing tagline, defining a cultural shift towards personalized and meaningful travel experiences.

9

​Apple: Think Different.

Credit: Michail Sapiton

"Think Different" is a revolutionary call to action created by Apple in 1997 during its period of resurgence. This iconic slogan marked a departure from conventional advertising strategies, emphasizing individuality and creativity over product features.

The phrase was rooted in the vision of Apple's co-founder Steve Jobs, celebrating those who dared to innovate, break boundaries, and embrace the power of unconventional thinking.

10

De Beers: A diamond is forever.

Credit: Edgar Soto

A timeless declaration that transcends the world of marketing to become an enduring symbol of eternal love and commitment, the phrase "A diamond is forever" was created by De Beers in 1947.

By emphasizing the enduring quality of diamonds, De Beers successfully shifted the cultural perception of these gemstones, linking them intimately with the concept of everlasting love and commitment.

11

MasterCard: There are some things money can’t buy. For everything else, there’s MasterCard.

Credit: CardMapr.nl

This is another slogan that transcended mere commerce to encapsulate the intangible value of life's experiences. Created in 1997, this iconic tagline transformed credit card marketing.

By emphasizing the priceless nature of certain moments, MasterCard elevated itself beyond a transactional tool to a conduit for life's most cherished experiences. The brilliance of this campaign lay in its universality; it resonated with consumers globally.

12

California Milk Processor Board: Got milk?

Credit: Jagoda Kondratiuk

"Got Milk?" is a deceptively simple yet universally recognized slogan that left an indelible mark on American pop culture. Originating in 1993 as part of a campaign by the California Milk Processor Board , the tagline aimed to boost milk consumption.

From celebrities sporting milk mustaches to countless parodies, the slogan became more than a marketing tool, evolving into a catchphrase, symbolizing the essential role of milk in daily life.

Looking for an extra scoop of literary fun?

Learn more with our Word of the day

quibble

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