Quotes that last

Muhammad Ali left us this thought on success and courage

Published on June 3, 2026

Image: Tim Gouw

Throughout history, sports legends have given us more than just great games to watch. These were people at the top of their game who pushed themselves to the limit. And still, along the way, they picked up knowledge that is relevant to all of us. Michael Jordan taught us how to overcome failure, Muhammad Ali showed us how to be brave, and Babe Ruth told us we should keep going when everything in you wants to quit. Here are ten quotes that stand the test of time.

Muhammad Ali

Image: Nelson Ndongala

"He who is not courageous enough to take risks will accomplish nothing in life."

Ali said this in the early 1960s, a period when he was still known as Cassius Clay and was just beginning to make noise both inside the ring and outside of it. For a young Black man in America at that time, simply speaking his mind the way he did was itself an act of courage. The quote struck a chord far beyond sports: civil rights activists, artists, and everyday people saw in it something that went well past boxing. Ali wasn't just talking about throwing punches. He was talking about life, and people understood that immediately. Decades later, it still hits just as hard.

Michael Jordan

Image: Mike Von

"I've failed over and over and over again in my life. And that is why I succeed."

Jordan said this as part of a Nike commercial in 1997, at the height of his fame: five championships in, considered by most to already be the greatest of all time. The ad showed him missing shots, getting it wrong, falling short. America was a little stunned. This was Michael Jordan admitting failure? The commercial became one of the most celebrated sports ads ever made, precisely because it felt so honest. Coming from the man who seemingly never lost, it gave everyone else permission to fail without shame.

Babe Ruth

Image: National Photo Company, Public domain, via Wikimedia Commons

"It's hard to beat a person who never gives up."

Ruth said this sometime in the 1920s, during his legendary run with the New York Yankees, an era when he was rewriting the record books almost every season. The exact moment is fuzzy, but the sentiment fit Ruth perfectly, a man who struck out more than almost anyone of his era and simply didn't care. Fans and journalists embraced it immediately because it came from someone who clearly lived by it. Ruth wasn't just talking about baseball. He was talking about the stubborn, almost unreasonable refusal to fold, and people recognized that as something worth holding onto.

Wayne Gretzky

Image: James G, CC BY 2.0, via Wikimedia Commons

"You miss 100% of the shots you don't take."

Gretzky said this during a 1983 interview, already well on his way to becoming the NHL's all-time leading scorer. It was a casual remark, almost throwaway, but sports writers immediately latched onto it. Over the following decades, it grew into one of the most quoted lines in motivational history, showing up in business seminars, graduation speeches, and self-help books far beyond the world of hockey. Gretzky himself has expressed mild amusement at how far it traveled.

Lou Gehrig

Image: The Library of Congress, Public domain, via Wikimedia Commons

"Today, I consider myself the luckiest man on the face of the Earth."

July 4, 1939. Yankee Stadium. Lou Gehrig had just been diagnosed with ALS and stood at home plate in front of 62,000 fans to say goodbye. The stadium went completely silent as he spoke. Grown men wept in the stands. Sportswriters, many of them veterans of covering wars and tragedies, later said it was the most emotional moment they had ever witnessed. What moved people most wasn't just sadness; it was his extraordinary grace. A man facing a death sentence but choosing to count his blessings. It remains one of the most powerful moments in American sports history.

Billie Jean King

Image: Gage Skidmore, CC BY-SA 2.0, via Wikimedia Commons

"Champions keep playing until they get it right."

King said this in the early 1970s, during a period when she was not only dominating women's tennis but fighting tooth and nail for equal prize money and respect for female athletes. Her words landed differently in that context: this wasn't just sports talk, it was a battle cry. Female athletes and women in general responded with tremendous enthusiasm because the quote spoke to what so many of them were living every day: having to try twice as hard just to be taken half as seriously.

Vince Lombardi

Image: JL1Row, CC BY-SA 3.0, via Wikimedia Commons

"Winning isn't everything, but wanting to win is."

Lombardi said this to his Green Bay Packers in the early 1960s, a period when he was turning a struggling franchise into a dynasty. Players later recalled that his speeches had a way of making them feel like they could run through a wall — and then they'd go out and nearly do it. When the quote reached the general public, it resonated deeply because it reframed what competition actually meant. You can't always control the scoreboard, but you can control your hunger. In a culture that often confused effort with outcome, Lombardi's distinction felt like a revelation.

Jimmy Valvano

Image: Markus Spiske

"Don't give up. Don't ever give up."

March 4, 1993. The inaugural ESPY Awards in New York City. NC State basketball coach Jimmy Valvano, visibly weakened and in tremendous pain from bone cancer, walked to the podium and delivered eight minutes that left virtually no one in the room dry-eyed. He said it twice — "Don't give up. Don't ever give up" — and the repetition made it hit even harder. The crowd gave him a standing ovation that seemed like it would never end. Valvano passed away just eight weeks later. The V Foundation, which he founded that night, has since raised hundreds of millions of dollars for cancer research. Few moments in sports history have ever hit quite that hard.

Yogi Berra

Image: Martyna Borkowski, CC BY 2.0, via Wikimedia Commons

"It ain't over till it's over."

Berra said this in July 1973, when a reporter asked him about his New York Mets' slim chances of winning the division; they were sitting in last place at the time. Most people laughed at first, because it sounded like classic Yogi nonsense. But then the Mets went on an improbable run and nearly won it all, and suddenly nobody was laughing anymore. The quote took on a sort of magical quality after that. It has since become one of the most universally used phrases in American culture: sports, politics, business, you name it.

Jackie Joyner-Kersee

Image: Senior Airman Tara Stetler, Public domain, via Wikimedia Commons

"Age is no barrier. It's a limitation you put on your mind."

For anyone who has ever let age talk them out of something, this one lands differently every single time you hear it. Joyner-Kersee said this in the mid-1990s, as she continued competing at the highest level of track and field well into her 30s, an age when most athletes in her sport had long since retired. She had won six Olympic medals, battled severe asthma her entire career, and competed through injuries that would have ended most careers. The response from fans, particularly older ones, was deeply personal. Here was someone telling them, from hard-won experience, that the clock doesn't have to run the show.

Decoding

Being a "treasured guest" is not a compliment. This is the hidden meaning

Published on June 3, 2026

Image: Hitesh Choudhary

Have you ever heard "Code Adam" while shopping for groceries at Walmart? Or maybe you’ve heard how "Dr. Firestone" was being paged during a routine hospital visit. They sound like harmless announcements. But behind these ordinary words are secret codes staff use to signal emergencies without causing panic. From hospitals and supermarkets to airports and Disney Parks, these phrases quietly warn employees that something is happening. You hope you never hear them, but if you do, it helps to know exactly what they mean.

Treasured guest

Image: Helena Lopes

We all love getting special attention at airports or hotel desks, but if you hear the clerk call you a "treasured guest," don’t feel so flattered. You may not be as VIP as one could think.

In the hospitality industry, "treasured guest" has become a humorous bit of industry folklore to describe someone causing trouble. Maybe a customer yelling at staff over expired coupons, demanding impossible accommodations, or throwing a full-blown tantrum at the front desk. Whatever it is, the phrase has become the staff’s secret way to warn co-workers without escalating the situation in front of the customers. Most guests don’t realize the meaning, but once you know it, you may start hearing it more often. We just hope it’s not about you.

Code Adam

Image: Karsten Winegeart

Imagine you’re pushing a shopping cart through Walmart when suddenly the overhead speaker announces, "Code Adam." You can easily assume it’s some kind of employee meeting or cleanup request. But when you see them start locking the exits and moving around, you know something’s wrong.

This code was created in 1994 by Walmart in collaboration with the National Center for Missing & Exploited Children (NCMEC), in memory of the tragic case of 6-year-old Adam Walsh. Adam was abducted from a Sears department store in 1981 while shopping with his mother. His father, John Walsh, later became famous for hosting the TV program America’s Most Wanted and advocating for missing children. Even if Adam’s story ended in tragedy, Walmart created the emergency system in Adam’s memory, and other retailers soon adopted it nationwide, intending to have a quick response to missing or abducted children.

Code Blue

Image: Günter Valda

You’re sitting in a hospital waiting room during a routine check-up when you suddenly hear "Code Blue, Room 214." Most people immediately know it sounds serious, even if they are not entirely sure why.

The phrase "Code Blue" is used at hospitals to draw the necessary staff and equipment to perform a resuscitation. It was created in the early 1960s at Beathany Medical Center by Dr. Hughes Day. Before then, hospital resuscitations were often chaotic and poorly coordinated. In 1961, Dr. Day received a grant to build one of America’s first cardiac care centers, and he developed both the Code Blue alert system and the modern crash cart to improve survival rates during cardiac emergencies. Today, the system is used in hospitals across the country, sometimes with specialized versions like "Code Blue Pediatric" or "Code Blue Neonate."

Dr. Firestone

Image: Cdn Pages

Imagine visiting a loved one in the hospital when the intercom calmly announces, "Paging Dr. Firectone to the third floor." Your head surely goes, "Dr. Firestone’s probably having a busy day up there." He is, but it’s not what you think.

The phrase is actually a discreet fire alert used to warn staff about smoke, flames, or overheating equipment without frightening patients and visitors. Hospitals adopted these coded announcements after realizing that openly yelling "fire" over loudspeakers could create panic, especially among patients who aren’t able to move quickly. "Code Red" is an alternative used by many health centers today, but it also hints at the situation while keeping hallways calm.

Code 10

Image: Blake Wisz

You’re standing at a checkout counter when the cashier picks up the phone and quietly says, "I need a Code 10 authorization." If you think that’s just another way to get a supervisor’s approval or technical issue, think again. In reality, the cashier may suspect the credit card is stolen or fraudulent.

Code 10 was developed through a cooperative effort between major credit card companies like Visa and Mastercard, along with international standard organizations. As credit cards became more common in the 1960s and 1970s, stores needed a discreet way to alert banks about suspicious activity without directly accusing customers and potentially putting employees at danger. When a cashier requests a Code 10, the bank’s operator begins asking yes-or-no questions to assess the situation and guide the employee on what to do next.

Code Bravo

Image: CDC

You’ve probably experienced those long airport security lines. The wait is usually uneventful. But sometimes, you can hear "Code Bravo" over the speakers. Maybe it’s a delay, or maybe it’s an issue with luggage. Within seconds, people stop moving, the security line freezes, and exits may even close. It’s something bigger.

Code Bravo is the emergency phrase used by airport security and the Transportation Security Administration to signal a serious security threat, such as an unattended bag, a breach at a checkpoint, or someone slipping into a restricted area. The term comes from the international phonetic alphabet used in aviation and military communications, where "Bravo" represents the letter B. When this is called, security staff immediately lock down affected areas, stop screening lines, and search for the source of the threat. To passengers, it’s sudden and confusing, but to security, it’s a carefully rehearsed response.

Code Alpha

Image: Navy Medicine

You are heading back to your cabin on a cruise ship when the speakers announce, "Code Alpha, Deck 7." You may think Alpha is related to the captain, but that’s not the case. It means someone on board is suffering a medical emergency.

The phrase comes from the NATO phonetic alphabet, where "Alpha" represents the letter A. In maritime emergency jargon, it became shorthand for a Priority A medical situation requiring immediate response. Cruise lines such as Royal Caribbean and Disney Cruise Line commonly use the term, though some ships use variations like repeating "Alpha" three times. Once the code is announced, onboard medical teams rush toward the specified deck or cabin. If necessary, stretcher crews are mobilized, and in severe cases, the ship may even divert course toward the nearest port for emergency evacuation. Passengers are enjoying the views, but the staff is running to save a life.

10-33

Image: chris robert

Anyone who remembers the CB radio craze of the 1970s probably smiles when they hear "10-4." Movies, truckers, and radio fans turned those number codes into a part of American culture. So if you overhear "10-33" on a police scanner, you might assume it’s just another routine message. But it’s not as simple as it sounds.

The 10-code system was first created in 1937 by Illinois State Police communications director Charles Hopper and later standardized by the Association of Public Safety Communications Officials, better known as APCO. Officers needed short phrases they could understand clearly over crackling radio signals. The 10-33 code commonly means an officer needs emergency assistance. In some departments, it also signals radio silence so dispatchers can focus on the crisis unfolding in real time.

Signal 70

Image: Samuel Lopez Cruz

Disney World is amazing, the parks offer something for everyone, and there are things to see wherever you look. But that’s exactly the kind of place where a child can easily disappear into a sea of strollers, balloons, characters, and crowds. For that reason, Disney has developed the "Signal 70," which alerts cast members and security that a child has become separated from their family.

The number comes from older police and emergency radio systems, where "70" was commonly associated with missing persons. Disney adopted the phrase because it allows employees to communicate discreetly without frightening or alarming nearby guests. If a member finds the child, they gently -and magically- escort them to Baby Care Center, where they coordinate the reunion.

Echo, Echo, Echo

Image: Alonso Reyes

Cruises are great to relax, enjoying a good book under the sun with a nice drink by the side. Until you hear "Echo, echo, echo" on the speakers. If you do, something is happening somewhere else on the ship.

The code is used among cruise employees to signal that dangerous winds or a navigational hazard are affecting the ship. It comes from the international maritime phonetic alphabet, where "Echo" stands for the letter E. In maritime signalling, the letter traditionally means "I am altering my course to starboard." And, in time, the phrase became associated with urgent ship maneuvers and weather-related warnings. However urgent, the repetition of the word by three doesn’t represent life-threatening situations. It alerts the crew of a certain hazard to prepare while avoiding panic among passengers.