Discovering the origins

Discover the curious way these common phrases have come down to us today


Published on May 22, 2026


Image: Sincerely Media

"Call it a day," "Rome wasn’t built in a day," or "save it for a rainy day" are just some of the phrases you've used your whole life. But where did they actually come from? And what did they mean at the beginning? These everyday sayings may sound simple or ordinary, but each one carries a surprisingly rich history. For centuries, people have used the idea of a "day" to talk about work, time, patience, and life itself, long before any of us ever said them at the office or at the family dinner. Here, we explore the true origins and meanings behind 10 of the most familiar "day" idioms you still hear and say today.

1

Call it a day

Image: Museum of New Zealand Te Papa Tongarewa

You woke up on a Saturday, got things done around the house, worked out, went grocery shopping, cooked a nice meal, and finally sat down to watch your show. That’s when you can finally "call it a day." Today, it’s a simple way to say you’re done, but the phrase was a bit different in the 19th century.

In 1838, American author Joseph C. Neal wrote his Charcoal Sketches: Or, Scenes in a Metropolis, where a character says, "I’ve a great mind to knock off and call it half a day." Back then, when work shifts could last 12 to 16 hours, the line was taken quite literally. Over time, the "half" disappeared, and the phrase expanded beyond factories and long workdays. By the early 1900s, and appearing in newspapers by around 1920 in both the US and UK, it had become the everyday expression we use today.

2

The good old days

Image: Priscilla Du Preez 🇨🇦

Do you ever feel like the past was better? You’re not alone; people have always tended to idealize earlier times.

A clear example is the phrase "the good old days," which actually traces back to the Bible, in Ecclesiastes 7:10: "Do not say, ‘Why were the old days better than these?’" Much later, in 1727, Daniel Defoe, author of Robinson Crusoe (1719), used a form much closer to what we say today in The Complete English Tradesman, contrasting the steady work habits of earlier generations with the faster-paced life of his time.

3

Rome wasn't built in a day

Image: Hongbin

Whenever you feel impatient and want to get everything done in a single afternoon, there’s always someone ready to remind you: "Rome wasn’t built in a day." It’s useful advice today, but it actually goes back to medieval times.

Its earliest known written record dates to 1190, in the French collection of poems Li Proverbe au Vilain (The Proverbs of the Common Man) by an anonymous cleric, where it appears as Rome ne fu[t] pas faite toute en un jour ("Rome was not made all in one day"). Back then, many of Ancient Rome’s walls, aqueducts, and monuments were still standing, so the city’s greatness was something people could still see and admire. No wonder the phrase stuck; it was a strong reminder that good, lasting things take time.

4

Save it for a rainy day

Image: National Gallery of Art

Your parents probably said it to you when talking about money: "Save it for a rainy day." Today, we use it as simple advice for saving and being financially responsible, no matter the weather. But back then, it had a much more literal meaning.

In mid-16th-century Britain, where farming was the main source of work and food, weather could make or break daily life. A little rain helped crops grow, but too much could stop work entirely and ruin harvests. It’s in this context that the phrase emerged. One of its earliest recorded uses appears around 1561 in The Bugbears (a translation of the Italian work La Spirita): "Would he have me keep nothing for a rainy day?"

5

Day in and day out

Image: The Cleveland Museum of Art

Many people today would say they’ve worked "day in and day out" to support their families. It’s such a familiar phrase that we rarely stop to think that someone said it for the first time once.

The expression developed from 16th–17th century British English, where writers often used repeated patterns like "night and day" or "again and again" to emphasize constant, daily actions. "Day in and day out" grew out of this same style, meaning something happening every single day without a break. It was later recorded and described as a colloquial expression in the early 19th century, in William Carr’s linguistic study The Dialect of Craven (1824, 1828).

6

Every dog has its day

Image: Taha

Maybe your favorite team went through a long losing streak, but after weeks or seasons of frustration, the win finally arrived. That’s when people say, "Every dog has its day." Everyone, no matter their situation, eventually gets a moment of success.

The phrase is often linked to Renaissance scholar Desiderius Erasmus, who included collections of ancient proverbs in his Adagia (1500). One story traces the idea back to 406 BCE, when the playwright Euripides, visiting Macedonia, was attacked by dogs and unable to defend himself. In that early context, the phrase carried a darker tone, closer to inevitable downfall or vulnerability than success. By the early 1600s, William Shakespeare helped popularize it in Hamlet, already close to today’s sense: "The cat will mew, and dog will have his day," meaning even the overlooked eventually get their turn.

7

Clear as a day

Image: Tolu Olarewaju

When something is so obvious that it can’t be denied or twisted, we say it’s "clear as day." But do you know where this idiom comes from?

Although there’s no exact date or single author to trace it back to, the phrase likely began as a literal comparison. According to historical sources, this expression was already in use in spoken English by the 14th century, when visibility depended heavily on natural light; a clear day meant everything could be seen plainly and without doubt. By the 16th and 17th centuries, it appears in writing in similar forms such as "as clear as the sun" or "as plain as daylight."

8

Days are numbered

Image: Claudio Schwarz

If your car starts making strange noises, breaking down more often, or leaving you stranded, you might say "its days are numbered."

Today, we use that phrase to mean something is nearing its end, but its roots go back much further. It appears in the Bible, most notably in Daniel 5:26: "God hath numbered thy kingdom and finished it." While the idea is ancient, the expression didn’t take on its modern, everyday use until the 17th century. Over time, many religious phrases gradually became part of daily speech, often losing their original context. According to Merriam-Webster, "days are numbered" became widely used in its current sense by the late 1800s.

9

Day in the sun

Image: Melissa van Niekerk

When a coworker finally gets the credit deserved after years of hard work, you might say he or she finally had a "day in the sun."

Today, the phrase means a moment of glory or recognition, and it traces back to the Latin dies solis ("day of the sun"), which referred to Sunday, the day on which the sun god was revered. In Old English, this became Sunnandæg, associated with periods or moments of light and warmth. Over time, that sense of brightness and visibility took on a more figurative meaning, coming to represent a person’s moment in the spotlight, a brief time of success.

10

Red-letter day

Image: Towfiqu barbhuiya

Most of us have had one: a graduation, a wedding, the first day of a dream job. Moments like these are what we call a "red-letter day." But why?

The expression goes back to the 1400s, when churches marked important holy days in red ink on their calendars. What began by hand later appeared in early printed calendars, and was firmly established with the Book of Common Prayer in 1549, where special dates were printed in red. Over time, the idea moved beyond religion. A "red-letter day" came to mean any date worth remembering; bright, important moments that stand out.


Changing names takes courage

For better or for worse? 10 brands that changed their names


Published on May 22, 2026


Image: Kristian Egelund

Building a brand takes time, effort, money, and a lot of other things. That’s why, when someone throws everything overboard and starts again with a new name, more than a few eyebrows are raised. Sometimes these kinds of decisions are reversed. Prince changed his by-then household name to a symbol that no one knew how to pronounce—and later returned to being Prince. But sometimes, these name changes are successful. Take a look at the following ten examples of now-famous brands and their previously, often not-so-great, names. Did you know any of them?

1

AuctionWeb

Image: Giorgio Trovato

No one would argue that a name like AuctionWeb is more descriptive than eBay, right? Still, the online auction juggernaut’s founder, Pierre Omidyar, decided that eBay was a better fit. In 1997, he officially changed the company’s name and began advertising the website on a massive scale.

For some reason, Omidyar initially wanted to buy the echobay.com domain, but it was already registered by a Canadian mining company. Dropping the "cho" led to the name eBay.com.

2

Blue Ribbon Sports

Image: wu yi

Everybody knows Nike, the global sportswear giant. But in its humble origins, it went by a different name: Blue Ribbon Sports. The brand had a distribution deal with Onitsuka (now Asics), a Japanese company. When that partnership ended, Blue Ribbon Sports changed its name to Nike, after the Greek goddess of victory.

Its famous "swoosh" logo was introduced at the same time. Carolyn Davidson, a design student, charged $35 for the logo, although Knight eventually gave her 500 shares of stock in 1983.

3

Confinity

Image: Muhammad Asyfaul

Confinity was founded in 1998, originally aiming to develop security software for handheld devices, but it quickly transitioned to the digital payments market. The team began developing a digital wallet, which allowed users to store and transfer money electronically.

After merging with Elon Musk’s online bank, X.com, in 2000, the company was rebranded as X for a short time and later became PayPal.

4

Jerry and David’s Guide To The World Wide Web

Image: Jaimie Harmsen

Early internet users will remember the days when Yahoo! was the go-to search engine before Google. But even before that, founders Jerry Yang and David Filo—then students at Stanford University—created a website called Jerry and David’s Guide to the World Wide Web. It served as a directory of websites organized hierarchically, rather than as a searchable index of pages.

Thinking the name was too long to remember, they renamed the site Yahoo. Since the word "Yahoo" was already trademarked, they added an exclamation mark, creating Yahoo!.

5

Kentucky Fried Chicken

Image: Aleks Dorohovich

In case you haven’t noticed, the full Kentucky Fried Chicken name hasn’t appeared in the brand’s official identity for quite some time. Founded by Colonel Harland Sanders in Corbin, Kentucky, the company became a fast-food behemoth that popularized fried chicken worldwide.

In 1991, the brand officially adopted the shorter KFC, a name it was already widely known by. Kyle Craig, president of KFC U.S., admitted the change was partly an attempt to distance the chain from the unhealthy connotations of the word "fried."

6

Matchbox

Image: Good Faces Agency

Different name, same concept—that could sum up MatchBox’s rebranding as Tinder. The original app launched at a hackathon in 2012, but the team soon realized the name was too similar to Match.com. They rebranded as Tinder, shifting the imagery from a box of matches to the small pieces of wood used to start a fire.

The company’s flame-themed logo remained consistent throughout the change.

7

Odeo

Image: Alexander Shatov

Noah Glass developed a startup called Odeo as a platform for podcasting, but the venture hit a major setback when Apple announced that iTunes would include its own podcasting service. One of the employees then proposed an idea focused on "status"—short updates about what people were doing at a given moment.

This idea became Twitter, initially called Twttr, a service where you could text one number and have the message broadcast to all your friends. Years later, after acquiring the company, Elon Musk rebranded it simply as X.

8

Pete’s Super Submarines

Image: Mathias Reding

Every day, a sandwich shop is born somewhere in the world. In 1965, 17-year-old Fred DeLuca opened a sandwich shop to help pay for medical school, using a loan from Dr. Peter Buck, a family friend. In gratitude, he named it "Pete’s Super Submarines."

As the brand grew, the name was shortened to Pete’s Subway, and by the 1970s, the "Pete’s" was dropped altogether. According to one theory, the change was partly because "Pete’s Submarines" sounded a lot like "Pizza Marines" when advertised on the radio.

9

Relentless

Image: Christian Wiediger

Before settling on Amazon, Jeff Bezos toyed with several names for his online bookstore, including "Cadabra" and "Relentless." He even registered Relentless.com, which still redirects to Amazon today.

Bezos wanted a name starting with "A" to appear early in alphabetical listings, and he was drawn to the Amazon River—vast, powerful, and world-famous. The choice was made, and the rest is history.

10

Burbn

Image: Deeksha Pahariya

Everybody knows Instagram, the ubiquitous photo-sharing app that invaded every nook and cranny of the Earth with smartphones and selfie sticks. But before it became the photo-sharing giant we know today, Instagram started life as Burbn—a check-in app inspired by Foursquare, with extras like gaming and photo sharing

Founders Kevin Systrom and Mike Krieger noticed that users overwhelmingly favored the photo feature. They stripped away the rest, rebranding as Instagram—a blend of "instant" and "telegram."

Looking for an extra scoop of literary fun?

Learn more with our Word of the day

clumsy

/ˈkləmzi/