Color Psychology: Use Colors To Their Full Potential

Published on April 29, 2024

Credit: Héctor J. Rivas

Colors are more than just visual stimuli; they hold the power to evoke emotions, shape perceptions, and influence behaviors . The psychological impact of colors has been studied extensively, revealing how different hues can trigger specific responses in individuals . By understanding the principles of color, their psychological impact, and their practical applications, you can create compelling designs, and enhance your natural features .

Let’s get into the fascinating world of color psychology and explore the effects of ten prominent colors on the human psyche.


Understanding the basics

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You probably already know about primary and secondary colors, and you also know there are many more colors than those. What you probably don’t know is that each combination receives a different name and, learning about the color wheel is a fundamental tool to elevate your features. Consider combinations in terms of:

  • **Complementary colors:** These are **located directly opposite each other** on the color wheel. For example, orange and purple. Together, they create high-contrast vibrancy and impact.
  • **Analogous colors:** They sit **adjacent to each other** on the color wheel. For example, blue and green. Contrary to complementary colors, these together create harmony and cohesion. They evoke unity and tranquility.
  • **Triadic colors:** These are **evenly spaced around the color wheel**, forming a triangle. For example, red, yellow and blue. They provide a balanced contras while maintaining harmony. They create dynamic and visually appealing compositions.


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Red is, typically, the color associated with intense feelings : passion, energy, and excitement. Synonyms with desire and sensuality, red is the color of romantic love and attraction.

In fashion, red is associated with power and it can easily attract attention . It is visually striking as it stands out against its surroundings. It can make you feel confident and strong, red has the power to captivate the imagination, stimulate the senses, and drive action.



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When you think of blue, you probably think of the sea first. And unless you suffer from

thalassophobia, you feel relaxed. That is because blue is associated with tranquility, trustworthiness, and reliability .

In fashion, shades of blue -from serene sky blue to deep navy- convey a sense of calm sophistication. A classic blue suit exudes professionalism , while a breezy blue dress evokes a relaxed yet refined vibe.



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This color is magical to some. If you are having a bad day, wearing a yellow sweater can instantly make you feel happier. That is because yellow radiates optimism, happiness, and naturally, warmth .

Yellow garments or accessories bring a burst of sunshine to any wardrobe. Whether it is a vibrant yellow sundress or a subtle yellow accessory, this color adds a playful and cheerful touch to an ensemble.



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Green is the color of nature, it symbolizes harmony, balance, and growth . In fashion, every shade of green -from earthy olives to vibrant emeralds- evokes a connection to nature and sustainability. Green clothes convey a sense of freshness and vitality , making it a popular choice for eco-conscious fashionistas.

However, that is not all. Green suits evoke authority at the same time that they exude reliability and closeness.



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Purple holds a unique allure, it evokes a sense of luxury, creativity, and regal elegance . It is historically linked to opulence and, in fashion, it gives every look a sense of grandeur and sophistication.

Beyond its association with luxury, purple is also a color of creativity and individuality . It sparks imagination and encourages artistic expression. Purple accessories inject a playful and whimsical element into an outfit and they showcase an interest for innovation.



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Orange radiates vitality and warmth , similar to yellow, but with a touch of energy . It is dynamic and playful and it easily captivates the eye and invigorates the spirit. Using an orange garment serves as a focus of attention and energy , uplifting any outfit and contrasting with the rest of the colors.

Whether it is a soft peach dress for a casual day out or a vibrant tangerine skirt for a night on the town, orange attires radiate joy and optimism, lifting the wearer’s spirit with a sense of confidence.



Credit: Alexandra Tran

Pink, with its soft and delicate hue, holds a special place as it evokes feelings of femininity, romance, and sweetness . It transcends time and trends in its ability to convey grace.

Pink clothes can be seen as a symbol of charm and sophistication. The soft, rosy tones of blush pink create a sense of ethereal beauty while, combined with flowers, it exudes elegance and grace. It is one of the most versatile colors as it can easily be adapted to casual and formal outfits.

Pink is inherently romantic, symbolizing love, affection, and tenderness.



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Black is probably the wildcard in every closet and there are reasons aplenty. But the nerd note first, black is not actually color, but the absence of it. Black is not just any color, it is a statement of power, it effortlessly transmits sophistication and class , and it goes with every color. That is why it easily became a staple in fashion.

Moreover, black is also the color that best flatters every figure, regardless of your weight. Wearing black can create curves and accentuate your silhouette. And naturally, it has transcended infinite trends and seasons, remaining eternally chic and versatile.



Credit: Samantha Gades

Similar to black, white is also an eternally versatile color. White represents balance, clarity, and calmness more than any other color. It represents purity and newness.

Considering it is the chosen color for brides and major life events of the sort, white is connected to elegance and freshness, and, contrary to what those specific scenarios may show, it also represents simplicity and innocence .

White is the color of ethereal beauty and luminosity as it reflects natural light in a unique way.


The Surprising Backstories Behind 10 U.S. Presidents

Published on April 29, 2024

Credit: National Archives and Records Administration

Presidents of the United States are often expected to be larger-than-life sort of superhuman personalities, leading the nation with gravity and responsibility. However, just like anyone, they have normal lives, peculiar interests, and sometimes even intriguing personal backstories.

From unconventional hobbies to surprising personal struggles, here are 10 U.S. Presidents with untold tales that might just reshape the way you perceive these historical figures.


Wrestling Prowess

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Abraham Lincoln, the 16th U.S. President, wasn't just known for his eloquent speeches and great leadership during the Civil War. Surprisingly, "Honest Abe" was also a very skilled wrestler in his younger days. With over 300 matches under his belt, Lincoln only ever lost one, earning him a reputation as a formidable opponent in the ring.


The White House Zookeeper

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While Calvin Coolidge may be mostly remembered for his quiet demeanor, his private life revealed a different side. Coolidge had a penchant for unusual pets, and during his stay at the White House, he turned it into a mini zoo. Besides many other more conventional pets, he owned two raccoons, a donkey, a bobcat, several lion cubs, a Pygmy hippopotamus, a wallaby, a duiker, an antelope, a black bear, and 13 Pekin ducks. Quite the exotic collection!


An Extraterrestrial Encounter

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In 1969, years before becoming the 39th President, Jimmy Carter reported a UFO sighting in Georgia. He described seeing a bright light in the night sky that changed colors before disappearing. A few years later, Carter even filed an official report with the International UFO Bureau, making him the only U.S. President to document a personal encounter with unidentified flying objects.


Distillery Side Hustle

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Known as the "Father of His Country", George Washington had a side hustle that might surprise many. In 1799, he became one of the largest whiskey producers in the United States, operating a distillery on his Mount Vernon estate. Washington's distillery produced nearly 11,000 gallons of whiskey in 1799 alone. Despite this, Washington was a strong proponent of moderation, knowing well the dangers of drinking alcohol in excess.


The Boxing Champion

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Beyond his many political achievements, Teddy Roosevelt was an avid boxer throughout his life. He kept a boxing gym in the White House and sparred with various aides and diplomats.

While he embraced vigorous physical activities as a means of fighting various health issues, he was occasionally injured. He reportedly lost sight in one eye due to a detached retina from a particularly intense boxing match with a military aide, proving that he truly embodied his maxim: Speak softly and carry a big stick.


A Skinny-Dipping Habit

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John Quincy Adams, the 6th President, had an unconventional daily routine. He was known for skinny-dipping in the cold waters of the Potomac River every morning, believing it invigorated both his body and mind. At the time, it wasn’t odd to bathe naked in a river, but his doctor wasn’t fully convinced of the health benefits of his peculiar practice. However, Adams staunchly defended his right to do so, and sometimes even invited family members or political acquaintances to join him in the Potomac.


A Short Modeling Stint

Credit: Gerald R. Ford Presidential Library

Before entering politics, Gerald Ford left his mark in the fashion industry. In his late twenties, he worked as a model, even appearing on the cover of Cosmopolitan in 1942. Ford's modeling career was short-lived, as a few years later he would start campaigning in local Republican politics, but it adds an unexpected layer to the image of the 38th President.


The Gifted Musician

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Often remembered for his shortcomings like the Watergate scandal Richard Nixon had a hidden musical talent: playing the piano. Reportedly, he was an accomplished pianist, even performing with the likes of Pearl Bailey and Jack Benny. Behind his political mask, he was an intelligent and sensitive man, and while his musical abilities were overshadowed by his political career, it shows that there’s always more to a person than meets the eye.


Presidential Polyglot

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Thomas Jefferson, 3rd U.S. President and one of the most influential political figures in the history of our country, was known for being proficient in several languages, including French, Italian, Spanish, and German. He was interested in linguistics and studied ancient languages like Latin, Greek, and even Old English. Documents found posthumously in his library suggest that he was also interested in Arabic, Irish, and Welsh, but it is unknown how proficient he was in those languages.


A Committed Life-saver

Credit: Camille Brodard

Before Ronald Reagan entered politics, he worked as a lifeguard, saving 77 lives during his seven summers on duty. He even saved a little girl from drowning while serving as Governor of California! Reagan's transition from lifeguard to Hollywood actor eventually paved the way for his political career, proving that even the most unexpected career paths can lead to the highest office.

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