KNOW YOUR BRANDS

Behind An Empire: How These 10 Iconic Brands Acquired Their Names

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In the vast consumer goods marketplace, brands often become more than just names on labels; they become symbols of quality, trust, and innovation.

However, behind every successful brand lies a unique backstory, often filled with ingenuity, perseverance, and sometimes even a tad of serendipity. Read on to find out the intriguing stories behind 10 household names that have left an indelible mark on the world.

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Amazon has been around for 25 years now, but before becoming the giant that it is, it shapeshifted several times. Jeff Bezos, its creator, first built an online bookstore intending to offer an unparalleled selection of titles and exceptional customer service. This brand was named "Cadabra", a clear reference to "abracadabra," a magic word.

However, Bezos’ lawyer at the time considered it an obscure name, and in 1994, Bezos and his wife started exploring other names and registered several domains, like "relentless.com" just in case one of those was going to be the one. Eventually, he decided he wanted a brand starting with the letter A, the first in the alphabet, and, after perusing the dictionary, he landed on the word Amazon, the largest river on the planet. The superlative had the winning factor and the rest is history.

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Larry Page and Sergey Brin, two graduate students at Stanford University began collaborating on a search engine project in 1996. Their initial goal was to create a more efficient way to navigate the World Wide Web. Originally named "Backrub" due to its focus on analyzing backlinks, the project eventually evolved into what we now know as Google, but the name was actually the product of a misspelling.

Sean Anderson, a Stanford graduate, pitched the term "googolplex" in a brainstorming session for the name change. However, Page countered a simple version of it "Googol", which denotes a colossal number in mathematics: the digit 1 followed by a hundred zeros.

When checking the availability of the domain, Anderson accidentally typed Google and Page liked this version of the name best. They secured it on September 15, 1997, marking the birth of a digital giant.

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Originally founded as "Blue Ribbon Sports" in 1964 by Phil Knight and Bill Bowerman, the company’s beginnings were quite humble. Knight, a former middle-distance runner at the University of Oregon, and Bowerman, his coach, shared a passion for improving athletic performance. They joined forces to import Japanese sports shoes from the Onitsuka factory to the United States.

The pivotal moment of the company came in 1971 when they rebranded it as Nike, a name inspired by the Greek goddess of victory. In Greek mythology, Nike is often depicted as a divine figure symbolizing victory, strength, and speed. This name, together with the presentation of the Swoosh logo marked the beginning of a new era.

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Steve Jobs may be the one you think of when you think of Apple, but the brand was co-created with Steve Wozniak and Ronald Wayne in 1976. The name, however, was in fact Jobs’ invention and it has more than one backstory. In Jobs’ biography by Walter Isaacson, the creator himself admits that he came up with the name while he was on a fruitarian diet. He mentions having visited an apple farm and considering the name because it was "fun, spirited and not intimidating." This story was confirmed by Wozniak who drove him back from the airport after that trip.

However, there is another reason why the brand was named "Apple," and that is because, just like with Jeff Bezos’ Amazon, Jobs intended to have consumers find his brand before his competitor Atari in the phone book.

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You drink their coffee every couple of days, and you probably use their space as an office and a place of recreation, but have you ever wondered why Starbucks is called Starbucks? The coffee company is a titan of the industry with good reason, and the story behind its name is just as interesting.

Bowker, Baldwin, and Siegl - Starbucks’ founders - set off with a simple goal: finding a powerful name. According to marketing specialists st****- words have that strength. The three men started scouting around for a name and came across a small town called Starbo, on a mining map. That was enough for Gordon Bowker to think of Moby Dick’s character, Starbuck.

As the company itself states, this name evokes "the romance of the high seas and the seafaring tradition of the early coffee traders."

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We bet that if you take your eyes off this article and look around, you’ll find at least one thing from IKEA, isn’t that right? That is because IKEA is part of our everyday life, and leaving their stores empty-handed is almost impossible.

We have Ingvar Kamprad to thank for this amazing creation, and if you pay close attention, you already know where the name comes from. That is right, IKEA is an acronym and the two first letters belong to the founder’s initials.

As for the E and the A in it, the first stands for Elmtaryd, which is the name of the farm Kamprad grew up on, and the second stands for Agunnaryd, the name of his village. Put it all together and you get IKEA, and probably a piece of furniture too.

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Pepsi has carved out a sparkling legacy spanning more than a century. Its journey has been one of continuous evolution making it an iconic global drink. This beverage originated as a remedy for stomach discomfort, thanks to Caleb Bradhma, a pharmacist in North Carolina. Seeking a name that better encapsulated its essence, Bradham eventually settled on "Pepsi-Cola" in 1902, having purchased the moniker "Pep Kola" from a local competitor.

Interestingly, the name "Pepsi" finds its roots in "dyspepsia," a medical term that means indigestion. By the 19th century, this was a very common affection, and products to cure it contained animal pepsin, a digestive enzyme. Although Pepsi never included this ingredient in its list, Bradham used this to his favor to sell Pepsi around!

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Nintendo, a household name in the gaming industry traces back to 1889, when it embarked on its journey with the humble venture into the playing card business. The moniker "Nintendo" was chosen for this initial foray, which comes from the Japanese language, as its creator.

Nintendo, which means "leave luck to heaven" is not just a label, it is the founder Fusajiro Yamuchi’s philosophical approach towards the nature of card games. Fast forward to the 1970s, and Nintendo made a pivotal shift into the burgeoning realm of video games. Despite the drastic change in industry and product, the company opted to maintain the original name. This decision was about both brand continuity and a testament to Ninendo’s enduring commitment to innovation.

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McDonald's is the number one titan of the fast-food industry and it dates back to 1940. It all began with a modest barbecue restaurant established by Richard and Maurice McDonald. Little did they know that their journey would evolve into a global phenomenon.

Even if the company takes its name from the owners, the pivotal moment came when Ray Kroc, a tenacious milkshake machine salesman entered the picture. He acknowledged the potential of the kitchen setup and saw an opportunity for expansion. Under Kroc’s leadership, McDonald’s underwent a transformative journey and became an empire of golden arches spanning across the continent keeping the name of the family that first created the brand and honoring it with the many variations of it we can find in the name of the dishes.

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What began in 1969 as a modest enterprise has blossomed into a global powerhouse, leaving an indelible mark on industries ranging from electronics to finance and beyond. At the heart of Samsung’s identity lies its name, a beacon of aspiration and promise.

In Korean, Samsung translates to "three stars," a poignant reflection of founder Lee Byung-chull’s lofty ambitions for the company. To him, the name was more than a mere designation, it embodied a vision of brilliance, strength, and enduring radiance. Each star symbolized a face of his vision: largeness, abundance, and resilience. And they have certainly honored this story as it has rapidly become an icon of innovation and enterprise with unwavering determination.

Real meanings for unreal beings

What does "wendigo" really mean? 12 mythical creatures’ names explained

Monsters, ghosts, and strange beasts have haunted stories for a very long time, but their names can be just as mysterious as the creatures themselves. Some are surprisingly literal, while others have traveled across languages, religions, and continents before reaching English. From a "knocking spirit" to a goblin hiding in the periodic table, here’s what the names of 12 famous mythical creatures really mean.

The word zombie has traveled almost as dramatically as the creature itself. English acquired it through Caribbean forms such as Haitian Creole zonbi, with deeper roots in African languages. Merriam-Webster compares it with Kimbundu nzúmbe, meaning "ghost."

The traditional Haitian concept also differs significantly from Hollywood's hordes of contagious undead. Zombies became associated with people supernaturally deprived of autonomy and restored to a form of life. The modern flesh-eating version is largely a product of later popular culture, which transformed both the creature and the image English speakers associate with its name.

The word wendigo comes from a family of related Algonquian words, including Ojibwe wiindigoo and Cree wīhtikōw. The Ojibwe People’s Dictionary describes wiindigoo as a winter cannibal monster associated with terrifying, insatiable hunger.

But its literal origin is surprisingly uncertain. The mysterious-sounding word fuels the image of a night monster from past times.

A banshee's famous cry sounds frightening enough, but her Irish name is much less sinister. Banshee comes from bean sí: bean means "woman," while sí refers to the supernatural beings traditionally associated with Ireland's ancient mounds.

That makes the name something like "woman of the fairy mound." And contrary to many movie versions, a banshee traditionally doesn't scream someone to death. Her mournful keening warns that a death is approaching, making her more of a supernatural messenger than an attacker.

Sometimes a monster's name tells you exactly what you're getting. Werewolf comes from Old English werwulf, combining wer, meaning "man," with wulf, meaning "wolf." In other words, the fearsome name basically means "man-wolf."

The interesting part is that wer was once an ordinary word for a male person before disappearing from everyday English. Meanwhile, the alternative lycanthrope reaches almost the same destination through Greek: lykos means "wolf," and anthrōpos means "human being."

Today, finding your doppelgänger might mean spotting somebody who looks uncannily like you. The German word is wonderfully straightforward: doppel means "double," while Gänger means "goer." English speakers began using doppelgänger during the 19th century.

Originally, however, this wasn't merely a word for two strangers who could pass for siblings. A doppelgänger could be an eerie supernatural counterpart of a living person. Over time, the ghostly implications faded, leaving us with a convenient, and much less alarming, word for a look-alike.

If a ghost spends the night knocking things around, German already has the perfect name for it. Poltergeist combines a verb meaning "to knock" or "make a racket" with Geist, meaning "spirit." Literally, it's essentially a "knocking spirit."

That explains why poltergeists differ from the stereotypical silent apparition floating down a hallway. Their calling card is physical commotion: bangs, mysterious noises, and moving objects.

Long before the golem became a legendary creature, its name appeared in the Hebrew Bible. In Psalm 139, the Hebrew golem refers to something unformed or unfinished, an intriguing origin for a being traditionally fashioned from lifeless material.

Jewish folklore eventually transformed the idea into an artificial humanlike figure, commonly created from clay and animated through sacred knowledge.

Here's a surprisingly gentle name for a decidedly ungentle monster. Chimera comes ultimately from Greek chimaira, meaning "she-goat." Yet the mythological Chimera was no ordinary farm animal: ancient accounts combined parts of a lion, goat, and serpent into one fire-breathing beast.

The hero Bellerophon eventually defeated it while riding Pegasus. Its bizarre mixture of incompatible parts proved linguistically durable. A chimera later came to mean an impossible fantasy, while modern biology uses the same word for an organism containing genetically distinct populations of cells.

The Minotaur's name is practically a miniature plot summary. Greek Minōtauros combines the name Minos with tauros, meaning "bull." The famous monster is therefore, quite literally, the "bull of Minos."

According to Greek mythology, King Minos had the creature confined inside the Labyrinth designed by Daedalus on Crete. Theseus eventually killed the Minotaur and found his way back with Ariadne's help.

Break apart hippogriff, and half the creature immediately appears. Its first element ultimately comes from Greek hippos, meaning "horse," joined to griffin.

Italian poet Ludovico Ariosto featured the hippogriff in Orlando Furioso, first published in 1516. He imagined the flying animal as the impossible offspring of a mare and a griffin. Modern fantasy fans may know the creature from Harry Potter, but hippogriffs had already been around for roughly five centuries.

Kobolds were mischievous spirits in German folklore, appearing around homes or underground. Another remarkable oddity is the fact that one of these creatures managed to sneak onto the periodic table.

The element cobalt takes its name from kobold. German miners used the term "supernatural" for troublesome ores that failed to produce the metals they expected and could contain dangerous arsenic compounds. In the 18th century, Swedish chemist Georg Brandt established cobalt as a distinct element.

The Kraken came into English from Scandinavian tradition, where stories described an enormous sea creature lurking beneath northern waters. English records the word by the mid-18th century, when European writers were spreading accounts of the supposedly gigantic beast.

Its name contains a neat grammatical surprise. Scandinavian kraken is related to krake, with the final -n functioning as a definite article, essentially "the krake." Later encounters with real giant squid offered a tantalizing possible explanation for some old sea-monster stories.