Color me intrigued

Before the pantone: 10 color shades with old names


Published on March 14, 2026


Image: Christina Rumpf

Colors come in a multitude of shades, most of them with a very specific name. Some of these names are a reference to a common object of that color —for example, ruby, maize, or lavender— while others, much more modern, are just a product of marketing, popular use, or just imagination —such as razzle dazzle rose, school bus yellow, or French blue. But some specific shade names have a story that goes back centuries, across different cultures and traditions. Here are ten color shades and the history behind their name.

1

Vermilion

Image: Shirley Xu

This vibrant red-orange shade takes its name from an ancient pigment, highly toxic, made from cinnabar, a form of mercury. Its name comes from the Old French vermeillon, derived from vermiculus, a diminutive of the Latin vermis (‘worm’). What did this toxic pigment have to do with worms? An insect called Kermes vermilio was used to make a natural dye in a similar shade, but much more common than cinnabar, so its name became popular and was used for all similar red-orange shades.

2

Tawny

Image: Brianna R.

Described as a shade that goes from light-brown to brownish-orange, tawny is associated with tanned leather, not only in color but in the origin of its name. Celts used tannum or crushed oak bark to treat animal hides and produce leather. Though Latin, this word made its way into Old French as tauné, ‘tan leather colored’, and then into English.

3

Ultramarine

Image: Fabrizio Conti

With a name that alludes to the sea, the origin of this deep blue shade seems to be quite straightforward, except it isn’t. Ultramarine blue takes its name from the Ultramarine pigment, made from grinding lapis lazuli stone. This pigment, as costly as gold, was imported from Afghanistan by Venetian merchants, who called it (azzurro) oltramarino or ‘(blue) from beyond the sea’.

4

Ecru

Image: Gaelle Marcel

Now described as cream or grayish yellow, ecru was initially used to describe the color of unbleached linen. Before bleached into a creamy white color, linen would retain the color of the dried flax fibers used to weave it. The French word écru, meaning ‘raw’ or ‘unbleached’, initially served as a mere descriptor of the fabric's state, but was eventually associated with its color.

5

Verdigris

Image: Freddy G

To no one’s surprise, the name of this blueish-green shade comes from French. But although its French equivalent, vert-de-gris, means ‘green of gray’, there is no gray in its origin. There are two possible origins for this name: the first one is vert d'aigre or ‘green made with vinegar’, because a pigment of this name was made using copper and vinegar. The second one ties this shade to art objects imported from Greece, which gave way to the name vert-de-Grèce, ‘green of Greece’.

6

Indigo

Image: Kseniya Lapteva

Indigo is used to describe a variety of blue shades, from the dark blue in the rainbow to various blue hues that can be achieved using indigo dye. Originally, the term indigo, from the Latin indicum (‘Indian’), was specifically used for a pigment made from the Indigofera plant and exported from India. Later on, the term became synonymous with the various blue shades resulting from that dye.

7

Sepia

Image: Mr Cup / Fabien Barral

Nowadays, we automatically associate the color sepia with old photographs, but did you know its name and hue come from a fish? In ancient Greece and Rome, the ink of the sepia cuttlefish was used for writing, and it remained a commonly used drawing ink up until the early 19th century, when it started being used for watercolors and oil paints.

8

Auburn

Image: Олег Мороз

This one is tricky. As a color, auburn is a shade of brown, though it is often used to describe a specific type of red hair that has a mixture of red and brown tones. The term auburn, however, has nothing to do with red nor with brown. It comes from the French alborne, derived from the Latin alburnus or ‘off-white’, and it was used for blond people. How did it come to mean reddish-brown? Auburn and brown sounded similar.

9

Purpura

Image: Luiza Carvalho

Technically, there is no color named purpura in modern English, but there used to be. Made from crushed sea snails, the purpura dye was extremely expensive, and it became associated with royalty. Originally called porphura by the Greeks, the word was latinized as purpura, and was later adopted into English as purpul, from where we get the modern ‘purple’. So, while purpura is the original purple, it is nowadays called Tyrian or royal purple to avoid confusion.

10

Jasper

Image: Josh Boaz

This reddish-orange shade gets its name from the jasper, a semiprecious quartz known for having a pattern. The name ‘jasper’ comes from the Greek iaspis, meaning ‘spotted or speckled stone’. While there are multiple colors of jasper stones, the most common one is red, so the name of the stone became synonymous with that shade.


Howdy, partner!

From "Well met" to "Hi": Learn 10 historic greetings


Published on March 14, 2026


Image: Hanri Meades

If you’ve ever found yourself awkwardly wondering how to greet someone, you’re not alone. The way Americans say "hello" has evolved over the centuries, shifting from stiff, almost royal phrases to today’s casual "yo" or even an emoji. Take a look at how greetings have evolved from the bowing and tipping hats era to the casual texting most of us use today.

1

Good morrow

Image: Brett Wharton

An archaic greeting that was perfectly normal a couple of centuries ago, "good morrow" was used in the same sense as good morning. The word "morrow" was used as a synonym for morning.

2

Well met!

Image: Scott May

This expression dates back to the medieval period, when it was used as a friendly greeting. It comes from the idea of "good to meet you," with meet carrying its older sense of "fitting" or "suitable" for a given situation.

3

Handshakes

Image: Chris Liverani

Quite possibly the most globally recognized greeting, the handshake symbolizes trust and equality. In Ancient Greece, it was used to show that neither person was armed.

Today, handshakes are ubiquitous in professional and diplomatic settings around the world, with small cultural variations in their execution.

4

What ho!

Image: Johann Walter Bantz

An old equivalent of "What’s up?", this expression is now encountered more often in P. G. Wodehouse novels than in everyday life. Cheerful and slightly old-fashioned, "What ho!" was a common greeting in the early 20th century.

5

Bowing

Image: Alicia Christin Gerald

A solemn greeting mostly used in East Asian cultures, bowing is especially significant in Japan, Korea, and parts of China. It signifies humility and respect. In Japan, a lower bow indicates a higher level of respect, while a quick nod is more casual​.

6

How’s tricks?

Image: Nick Monica

This curious phrase may derive either from the nautical sense of trick ("a turn at duty") or from the card game term trick. Once considered a rough or rustic expression—more suited to sailors and common folk—it simply meant "How are you doing?"

7

Air kiss

Image: Jennifer Kalenberg

An air kiss is a greeting where cheeks touch lightly, but lips do not. It is common in many parts of Europe and Latin America. In France, the number of kisses varies by region, with anywhere from two to four being customary, while in Spain and Italy, two is the norm.

8

Howdy

Image: Taylor Brandon

What sounds like a cowboy greeting to many of us is, in fact, a portmanteau—a word formed by combining and shortening other words. In this case, it comes from "How Do You Do." The expression is meant to inquire about someone’s health.

9

Hello

Image: Chris Boland

One of the most common greetings in the English language, "hello," has been in use since the early 1800s.

According to the Oxford English Dictionary, it is a variation of "hallo," which originates from the Old High German term halâ, originally used to hail a ferryman.

10

Hi

Image: Kristina Paparo

Although more associated with modern times, this greeting has been in use since the mid-1800s. It was originally used to attract attention, rather than to greet someone, but it eventually acquired the meaning used today.

Looking for an extra scoop of literary fun?

Learn more with our Word of the day

bastion

/ˈbæstʃən/